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The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

Pablo de Villota, head of Sponsorship at Proa Comunicación, has participated in a article published in El Confidencial which addresses the controversial issue of bogus sponsorship in Formula 1.

On the case of Gene Haas, the businessman who decided to enter Formula 1, De Villota says: "They made mistakes as a first timer. Sometimes in Formula 1 they think they are very clever, but they make mistakes like everyone else". She adds: "Because of the needs, a team rushes and convinces itself of the solvency of the sponsor. However, as the article points out, it has all been left to the adventure of a smoke peddler with a golden pickaxe.

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Lucía Casanueva -- "Writing disciplines the brain and brings order to life".

In this interview for The Luxonomist, the managing partner of PROA, Lucía Casanueva, tells us about her life and professional career, and details the concepts that define the communication agency she runs. A journalist by training, a businesswoman by action and an entrepreneurial woman, Lucía Casanueva is the founder of PROA, a company that...

Proa Comunicación participates in the meeting of Fuencisla Clemares in FEDEPE

The managing partners of Proa Comunicación have participated in the FEDEPE Meetings-Colloquium Cycle. On this occasion, Fuencisla Clemares, general director for Google Spain and Portugal was presented with the FEDEPE Leadership Award for Female Directors 2017. "The beginning is the most important part of any task" said Ana Bujaldón, president of FEDEPE....

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

Irene Garrido: "At least two more years of economic growth are needed to recover pre-crisis employment levels".

The Secretary of State for Economy and Business Support, Irene Garrido, participated yesterday morning in an informative breakfast organised by Executive Forum, with the sponsorship of the Excellence in Management Club and Ibercaja. During the meeting, held at the Palace Hotel in Madrid, Garrido analysed the...

Branded content and brand journalism: companies with their own voice in the digital agora

Not so long ago, talk of new forms of disintermediated communication by companies was a fast track to being declared anathema by the guardians of journalistic and communicational essences. How could companies dare to propose the occupation of spaces traditionally reserved for the media...?

Find me an enemy and you will win

If there are two extraordinary episodes in the scenario of fake news spread by social media bots run by communications consultancies, it is Cambridge Analytica and Birnbaum & Finkelstein. Almost everything is known about the former. That Facebook "sold" to Cambridge Analytica -for academic purposes-, detailed information on 50 million of its customers.

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The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

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