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The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

Pablo de Villota, head of Sponsorship at Proa Comunicación, has participated in a article published in El Confidencial which addresses the controversial issue of bogus sponsorship in Formula 1.

On the case of Gene Haas, the businessman who decided to enter Formula 1, De Villota says: "They made mistakes as a first timer. Sometimes in Formula 1 they think they are very clever, but they make mistakes like everyone else". She adds: "Because of the needs, a team rushes and convinces itself of the solvency of the sponsor. However, as the article points out, it has all been left to the adventure of a smoke peddler with a golden pickaxe.

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Proa Comunicación produces a video about the Marqués del Atrio's harvesting way

In order to show how a day of harvesting is and how the grapes are transferred to the winery, Bodegas Marqués del Atrio has commissioned Proa Comunicación the script and production of a video, where you can see the activity that takes place around a day of harvesting, capturing the...

Juan Cardona -- Mood waves and election polls

Something came to my mind that I have already witnessed in some electoral campaigns in which I have participated in recent years. It is common to see specialised polling companies approaching me to carry out "tailor-made" electoral surveys, as another campaign tool, in order to serve as a tool for the...

Thorsten Polleit expects the gold price to rise by 10% in 2018

Professor Thorsten Polleit, Chief Economist at Degussa, Europe's leading investment gold trading company, forecasts that the price of the precious metal will increase by 10% over the course of 2018 and estimates that the evolution of the Spanish economy will be positive this year.....

Keys for banks to improve their reputation

The latest scandals involving major banks as reported in the press - the illegal wiretapping ordered by the former chairman of BBVA, the failed appointment of the CEO of Santander, or the lawsuits filed by investors who have lost their money in shares or mandatory convertible bonds of Banco Popular - continue to put...

Great reception of the first Observatory of the tenth anniversary of Proa Comunicación

The first Observatory of the year of the tenth anniversary of Proa Comunicación with the Secretary General of Vox, Javier Ortega Smith, has received a great reception from the public. Almost a hundred people gathered at the Club Financiero Génova in Madrid to listen to Ortega Smith, who spoke about the...

On incompetence

In his famous essay 'On The Psychology of Military Incompetence', Dr Norman Dixon sets out a series of aspects that appear with suspicious regularity in the management of history's great military disasters. These are Dixon's 14 points (it is apparent that the decalogues...

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The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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