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The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

Pablo de Villota, head of Sponsorship at Proa Comunicación, has participated in a article published in El Confidencial which addresses the controversial issue of bogus sponsorship in Formula 1.

On the case of Gene Haas, the businessman who decided to enter Formula 1, De Villota says: "They made mistakes as a first timer. Sometimes in Formula 1 they think they are very clever, but they make mistakes like everyone else". She adds: "Because of the needs, a team rushes and convinces itself of the solvency of the sponsor. However, as the article points out, it has all been left to the adventure of a smoke peddler with a golden pickaxe.

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"Silence is not profitable in communication".

Enrique Alcat, director of the Business Management and Communication Management Programme at the Instituto de Empresa, participated in the 10th edition of the Proa Communication Observatory, along with twelve other executives. An expert in crisis communication, Alcat explained that, in a crisis, "the important thing is to inform, to...

EAE Business School interviews Álvaro Ramos Izquierdo, consultant for Proa Comunicación

Linked to cultural and sports journalism, Álvaro Ramos Izquierdo developed his professional career in media such as SensaCine or Marca before training in the Master's Degree in Communication and Digital Journalism during the years 2014/2015. "Digital communication is the present and the future, and this training allows us to approach many concepts that...

-- Communication, a tool for risk management

Our Account Director, Cristina García Alonso, has published an article in SegurosNews about how a communication policy is a fundamental tool for companies when it comes to managing risks and reputation. Have you ever found out about an appointment in your company through the media?

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Digital Communication

Positioning a brand in the digital environment...

Maria Gonzalez --Blending talent: the most precious intangible in communication agencies

The world of communications is constantly evolving and the search for the perfect formula for success is becoming an obsession for many agencies. However, there is one key factor that often goes unnoticed: knowing how to combine junior and senior talent. The complementarity of both types of talent...

Workers optimistic about the future of work

BCG Henderson Institute and Harvard Business School have released Future Positive: How Companies Can Tap Into Employee Optimism to Navigate Tomorrow's Workplace, a research project detailing a global forecast of 6,500 business leaders' and 11,000 middle-skill workers' perceptions of the future of work. At a time...

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The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

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