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Storytelling in business

Carlos Salas, journalist, expert in storytelling and collaborating professor at Proa Comunicación, details what has changed in society so that storytelling, whose practice was linked more to the field of storytelling and journalism but in recent years has been imposed in the business and political sphere. Carlos details what people mean when they talk about storytelling, how it can be applied in the corporate environment, what a storytelling class consists of and what skills are learned.

Ana Gómez -- Why Alberto Núñez Feijóo is so successful

Galicia celebrated last Sunday the most atypical electoral event in its history. For the first time, Galicians went to vote in the midst of a pandemic and with unprecedented security measures. That is why the participation was one of the lowest in the history of the autonomous community, raising the...

Politics, an auction

All living beings are still here because very early on, from their unicellular stages, they had to learn to distinguish good from bad. In human beings this biological archaism is also transferred to their mind, and if education, training and other characteristics that make it human...

Spanish Media Still Lacking in Transparency

Spanish media groups are still not aware of the risks that affect their credibility and editorial independence today. This is the main conclusion of the report "Front Page: Report on Transparency and Good Governance on the Credibility and Independence of Media Groups", prepared by the Commitment and Transparency Foundation. Moreover,...

Artificial meat and red meat

We are being managed by companies interested in denigrating a product in order to sell their own. This is happening with milk, to sell so-called plant-based milks, and with meat. By eating meat we are providing our health with most of the nutrients that are essential for our body to function, such as proteins...

The parental pin according to Dr. Rodríguez Piedrabuena

"Fatherhood is a biological concept," reflects Dr. Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, in a new video by PROA Comunicación. "The concept has little to do with political theories about childhood," he says.

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Wine in times of coronavirus

"From your favourite artists' house to yours", that's how #YoMeQuedoMeEnCasaFestival was announced before garnering 440,000 followers on Instagram. This initiative, devised by a music promoter and a renowned artist, managed to put the community in check (crossing the digital frontier and filling with its repercussions a quota of followers)....

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