News

  • Blog
  • 19 September 2019
  • 1 min. reading time

Storytelling in business

Carlos Salas, journalist, expert in storytelling and collaborating professor at Proa Comunicación, details what has changed in society so that storytelling, whose practice was linked more to the field of storytelling and journalism but in recent years has been imposed in the business and political sphere. Carlos details what people mean when they talk about storytelling, how it can be applied in the corporate environment, what a storytelling class consists of and what skills are learned.

Given the unviability of the current pension system, it is urgent to reform it and promote other alternatives such as pension funds.

Pablo Fernández, professor in the Department of Financial Management at IESE Business School, has written an interesting article on the current and future situation of the pension system in Spain. In this article, he analyses, using statistical data, the prospects of the current public pay-as-you-go system in our country, and sets out the...

  • Blog
  • 3 min. reading time

The importance of spokesperson training

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing...

  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- The global problem of having politicians

They create a distrustful and disoriented society that does not know where the truth is because polarization and psychopathic deception have been cultivated and used as their crutch and support. Situated in negligence, authoritarianism or in an ideology that could not be developed within a consensus, a unity, a common...

  • Blog
  • 3 min. reading time

What do Corporate Banking Customers Want?

What are the current needs of corporate banking customers? To this day, they still demand managers whom they can fully trust, along with products and services for their financing and transactional needs. Now, however, they desire even more. They want the relationship with their bank to be simpler and more...

  • Blog
  • 2 min. reading time

The crises that are coming

No, I'm not an overseer. But as we hammer away at plans to relaunch our businesses and make up for lost time, let's not lose sight of the fact that the pandemic will not be the end point of the communicator's burden. Anticipation will help us spend time on prevention,...

  • Blog
  • 4 min. reading time

Juan Ramón Corpas-- Synthetic diamond; good, beautiful, cheap - the end of a billion-dollar industry?

In the late 1930s, the world's largest diamond producer, De Beers, launched an advertising campaign in the US linking diamonds to love and marriage. The company created new social norms, according to which a fiancé had to spend two months' salary on a diamond...

  • Blog
  • 2 min. reading time

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