News

  • Blog
  • 19 September 2019
  • 1 min. reading time

Storytelling in business

Carlos Salas, journalist, expert in storytelling and collaborating professor at Proa Comunicación, details what has changed in society so that storytelling, whose practice was linked more to the field of storytelling and journalism but in recent years has been imposed in the business and political sphere. Carlos details what people mean when they talk about storytelling, how it can be applied in the corporate environment, what a storytelling class consists of and what skills are learned.

Coronavirus, a volatibility factor for investment markets

The experts from Trea Asset Management, an independent asset management firm specializing in management mandates for financial institutions, recently explained at a conference in Madrid their vision of the economy and the recommended positioning for investors, focusing especially on Spanish and European equities. Coronavirus: brake on production The first issue...

  • Blog
  • 3 min. reading time

The Wanda Metropolitan Stadium: Achieving Iconic and Unique Brand Status in Record Time

The fact that this stadium, inaugurated in September 2017, was chosen to host the final of the Champions League wasn't only because of its technological advances, seating capacity, or accessibility facilities. Since the Community of Madrid approved the notion to build a new athletics stadium in 1988 at a location...

  • Blog
  • 4 min. reading time

BCG Report -- The growing demand for female digital talent

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a huge opportunity by not reaching out to women more effectively. Women...

  • Blog
  • 6 min. reading time

The president of the Global Summit of Women visits PROA ahead of the Dubai summit: "Communication plays a key role".

Irene Natividad is a pioneer in advocating for women's participation in the economic, business and political world. As president of the GlobeWomen Research and Education Institute and of the Global Summit of Women, she visited PROA's offices together with Margarita de Cos, president of the chapter of the GlobeWomen...

  • Blog
  • 6 min. reading time

Triage would have ruled them out!

Undoubtedly one of the biggest causes of distress for housebound people over 70 years of age has been the news that coronavirus patients over 80 years of age would not be admitted to the ICU. In many hospitals it has been implemented as is. In...

  • Blog
  • 3 min. reading time

Santiago Fernández-Gubieda -- Milton Friedman and the reputational value of companies

The generation of economic profit is not at odds with the generation of social, ethical and environmental value for companies Last Sunday, 13 September, was the 50th anniversary of Milton Friedman's famous article in The New York Times, which stated that "the only way to generate economic profit is to generate social, ethical and...

  • Blog
  • 3 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.