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Storytelling in business

Carlos Salas, journalist, expert in storytelling and collaborating professor at Proa Comunicación, details what has changed in society so that storytelling, whose practice was linked more to the field of storytelling and journalism but in recent years has been imposed in the business and political sphere. Carlos details what people mean when they talk about storytelling, how it can be applied in the corporate environment, what a storytelling class consists of and what skills are learned.

Theresa Zabell -- "We must all take care of the sea".

Theresa Zabell, president of the ECOMAR Foundation and the only Spanish woman to have won two Olympic Gold medals, explains the origins of the non-profit organisation. She also explains the main activities they carry out, which are aimed at instilling a healthy lifestyle in the youngest members of the community by encouraging them to...

Coronavirus is a not-so-infectious emotional plague

Keep in mind that the flu in Spain in the 2018-2019 season were attended in outpatient clinics and hospitals, discounting those who stayed at home and did not consult, 490,000 sick, with 35,000 cases requiring hospitalisation. Other very serious cases were treated in the ICU, 2,500. And, attention, they died from the...

"The State's Job is to Avoid Historical Deformations for Political Purposes".

The former Minister of Education, Culture, and Sport, José Ignacio Wert, presented his book The Education in Spain, a Pending Subject in Proa Comunicación's videos celebrating its tenth anniversary. "The state's job is to avoid historical deformations for political purposes," he said forcefully when referring to the Catalan social and...

Physical Exercise and Brain

The brain, like muscles, can be atrophied when it is not trained. Physical exercise is antidepressant, anxiolytic and releases endorphins producing elevates self-esteem, well-being, positive thoughts and is a poly-pill that prevents many diseases. The physical exercise produces the liberation of the factor of growth similar to the circulating insulin in...

Corporate financing in times of crisis

At the time of writing, we are in the midst of the worst moments of the COVID-19 pandemic. The government has just decreed the closure of industrial activity until 9 April and the state of alarm implemented at least until 11 April....

After the pandemic, nothing will change

We are experiencing cooperation, solidarity, the applause on the balconies, all symptoms of how all animals, insects, bacteria, when they have serious difficulties come together. There are theories from anthropologists and some ideologists that evolution is based on the fact that we have killed and fought. The idea that behind...

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