Storytelling in business

Imposters who impersonate the identity of other people, politicians who lie continuously without any shame, CEOs, executives and employees who do the unthinkable to maintain their positions at whatever cost and thinking only of their own interests and not of those of their teams and their companies, fake news that...

Alonso Lopez, founder of Reti España, a leading strategic communication company in Lobbying, Government Affairs and Media Relations, details the value boutique firms have to offer. He explains what Reti is for its clients. Also, he touches on the synergies between communication and public affairs. Finally, he announces the new collaboration...

THE 'GOLDEN GOAL' that Xabi Alonso scored against the Tax Agency in the Provincial Court not only allowed the footballer to win his particular judicial match, but also to resurrect his prestige and leave the tax agency in a bad position with a view to further proceedings against other players. I remember a useful lesson that...

Jerónimo José Martín, critic for COPE, TRECE TV, Fila 7, Aceprensa and president of the Círculo de Escritores Cinematográficos (CEC), has participated in a new video by PROA Comunicación. As well as giving his views on what influence the coronavirus crisis will have on the film industry, he also gives his opinion on the aid...

At a recent conference organised by the employers' association of Financial Advisors ASEAFI in Madrid, Leopoldo Torralba, economist at Arcano Partners, explained his vision of the economy for 2020. A year that, a priori, looks to be calmer than the previous one, with fewer geopolitical uncertainties...

Indeed, the situation was alarming when the alarm state was established. And then? Now it is chaotic and absolutely uncoordinated, the General Council of Nurses has said, because of the incessant contagion by coronavirus without protective measures. For its part, the General Council of Doctors will appear as an accusation...