News

Red lines

The reconstruction phase will soon begin, in which we have to be on the ground to prevent damage to one of the social systems that, although perfectible, works best in our country: the pension system.

There is no doubt that Spanish and European bodies are preparing documents with proposals on how to make up for the huge hole that the pandemic is causing in our economy. We have read opinions that speak of freezing and even cutting pensions. This reminds us of what happened in the 2008 crisis in Greece and Portugal, where their pensioners suffered a slash in their incomes, being the sector of the population that suffered the most in both countries.

We are aware that we will all have to make hard financial sacrifices, but as the cohort earia of the over-65s who are lethally suffering the hell of this pandemic, who by order of the Official State Gazette, or by their own responsibility, will continue to be subjected to de facto prolonged confinement. It would be cruel to subject it to a further penalty, this time a financial one.

We are outraged at how public resources are squanderedThe pandemic itself is being managed, as we have already denounced in the case of the centralisation of purchases and the apparent waste that has been produced. Shamelessly, unexplained or dispensable subsidies are given in these extraordinary circumstances, an overburdened public administration is increased with new official positions, foreign aid is given... We demand an immediate clean-up of the superfluous. in all public administrations.

Spanish pensioners will not accept reductions in our pensions until the privileges that some, such as politicians, have in this area, and which we have rejected on many occasions, are thoroughly cleaned up. Organisations representing the elderly are vigilant and have drawn a red line: leave pensions untouched.

This text may be reproduced provided that PROA Comunicación is credited as the original source.


Eduardo Rodríguez Rovira

Honorary President of CEOMA (Spanish Confederation of Organisations for the Elderly)

Alejandro García -- NFTs, a model for certifying the value of things

Alejandro García, co-founder of Art.army, reflects on what NFTs are and why they are revolutionary. Since ancient times, people have given value to the unique, to the scarce. This is why art objects are considered pieces of unquestionable value. Their scarcity and uniqueness make them unique and...

The importance of spokesperson training

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing...

The coming crises

No, I am no prophet of doom. But while we are busy with plans to relaunch our businesses and make up for lost time, let's not lose sight of the fact that the pandemic will not be the end of the communicators' woes. Anticipation will help us spend time on prevention and, if anything, it will help us to...

The Results of Communicating the Brand Purpose

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

...

José María Peredo Pombo -- "The geopolitical situation is changing.

José María Peredo Pombo, Professor of International Communication and Politics at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving a greater boost to China and improving its position in Southeast Asia. Asked about the...

Roberto Ruiz Ballesteros-- The size of a leader

THE 'GOLDEN GOAL' that Xabi Alonso scored against the Tax Agency in the Provincial Court not only allowed the footballer to win his particular judicial match, but also to resurrect his prestige and leave the tax agency in a bad position with a view to further proceedings against other players. I remember a useful lesson that...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.