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-- Interview with Eva Novoa, Director General of SOERMAR

PROA interviews Eva Novoa, Director General of the Technological Centre Foundation. SOERMARan organisation made up of small and medium-sized Spanish private shipyards, which will be 20 years old in 2022. In it, he reflects, among other issues, on SOERMAR's trajectory and main projects, the current situation of the naval sector or the importance of R&D&I projects, and offers the keys for the future of the maritime sector in Spain.

The power of communication in times of crisis of confidence

In these days of uncertainty and physical separation, corporate communication is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media and the financial markets, because in addition to guaranteeing their own competitiveness, they also have a responsibility to...

José Antonio R. Piedrabuena -- Sleeping from a medical point of view

From infancy to old age, you should sleep between seven and eight hours, plus a nap. It is not true that older people should sleep less, but adolescents suffer from a readjustment of their circadian rhythm and become sleepy later. Sleeping less for days at a time attacks the...

Meet the speakers of the PROA Communication Observatory: War and Peace in the Global Marketplace

The international arena continues to be marked by war and geostrategic tensions, with their multiple impacts on the economy, institutional functioning, corporate diplomacy and legal security. The military industry, as well as the technology and security sectors, are taking on a new role in the priorities of the international...

Venezuela in Eight Days

The Venezuelan crisis won't be solved in eight days, although Pedro Sánchez has set such a deadline for new elections to be held as he leads a weak common position of the European Union, entailing an ultimatum to convoke a legitimate electoral process or otherwise face the European recognition of...

The Challenges facing Sponsorship amid the Digital Transformation

Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult...

Lifestyle and Mediterranean diet against ageing

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains how the Mediterranean diet influences life expectancy in Spain and its relationship with healthy ageing: "there are studies that link the Mediterranean diet with longevity". Dr. Ángel Durántez...

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