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-- Interview with Eva Novoa, Director General of SOERMAR

PROA interviews Eva Novoa, Director General of the Technological Centre Foundation. SOERMARan organisation made up of small and medium-sized Spanish private shipyards, which will be 20 years old in 2022. In it, he reflects, among other issues, on SOERMAR's trajectory and main projects, the current situation of the naval sector or the importance of R&D&I projects, and offers the keys for the future of the maritime sector in Spain.

PROA Observatory presents: 'El Click', three personal testimonies on the importance of mental health

    The PROA Observatory has compiled in the documentary 'El Click' the testimony of professionals whose personal experience in the last two years has changed their lives. The pandemic and the post-pandemic, together with the Spanish socio-economic framework and the international context, have led to an explosion in the problems of...

Why do we Use Drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on drugs and addictions that distance human beings from their genetic programming in the second video of five made by PROA Communication. "Our genetic programming look for simple, natural pleasures, nothing to do with what we can find...

-- Valentine's Day, an opportunity for brands

With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, 14 February is a day to celebrate love, which, although for some is a commercial day, has become a key opportunity for brands to celebrate their love...

Communication for Fund Managers

The vigour of the asset management industry and the massive quantity of operators in the Spanish market reinforce the that the role of financial communication as a tool for positioning and support essential for this industry. Proa Comunicación offers an effective a specialized model of financial communication. We work to...

There is only one future: build trust

The virus not only leaves thousands of dead - the most painful and serious - but a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic talk about a very different future coming, one that is very new, but perhaps more supportive...

Relate to excite the public, the most used strategy in 2018

Now that we're in mid-January, we can take a few minutes to look back and analyze 2018 from an advertising point of view. Last year had left us a great legacy in terms of advertising trends. If we understand advertising, as a tool by which companies and organizations get in...

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