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"We Have to Recover the Value of Words to Try to Get Closer to the Truth."

Alfonso Armada, president of the Spanish chapter of Reporters Without Borders, reviewed the current situation of the press and journalism as a career in the videos made by Proa Comunicación for its tenth anniversary. In reference to the main challenges for media outlets and journalists, Armada considers it necessary to revive the truth because "Spain is in doubt and regression".

On the other hand, he also takes on themes like freedom of the press throughout the world, the differences between journalism and communication, and explains the activities of Reporters Without Borders as well as explaining the differentiating aspects between journalists and theatrical writers. In conclusion, he highlighted that "you have to regain the silence to think. It is necessary to try to recover the value of words to try to get closer to the truth".

Alfonso Armada is a Spanish journalist, writer, playwright, and poet. On his path as a journalist he has covered conflicts like the Siege of Sarajevo or the Genocide in Rwanda. He was the Africa correspondent for the newspaper El Pais for five years and between 1999 and 2005 the New York correspondent for the newspaper ABC. He is also a theatrical writer and director of works such as "Carmencita jugando," "Sin maldita esperanza," and "La edad de oro de los perros. Currently, he is the director for the magazine FronteraD. Additionally, since November of 2017 he has been the president of the Spanish chapter of Reporters Without Borders.

PROA Communication 10 Years : Is ageing a new disease?

Dr Ángel Durántez, an expert in Sports Medicine and Age Management, explains in detail what this medical speciality consists of, and also clarifies whether ageing can be considered a disease. "We have to take care of ourselves as much as if we were going to live our whole lives", he says .....

Storytelling in the Business Environment

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean...

Fernando Sánchez Dragó: "Journalism in Spain is dead".

Lucía Casanueva, managing partner of PROA Comunicación, interviews the popular writer Fernando Sánchez Dragó in a new edition of the PROA Comunicación videos. At 83 years of age, he has embarked on a new stage in a personal digital project entitled La Retaguardia, which already has more than 70,000 readers. In relation to...

Almar Consulting chooses PROA to manage its corporate communication strategy

ALMAR CONSULTING, a leading Spanish company in architecture and engineering services specialized in project management, places its trust in PROA for the development and execution of its corporate communication strategy. About to complete its first ten years of life, ALMAR CONSULTING is specialized in advising and technical management of any...

Communication and Creative Strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

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"Exercise is the best pill".

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobics. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019. "Exercise is the best pill", says Dr. Durántez, who explains that "it...

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