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"We Have to Recover the Value of Words to Try to Get Closer to the Truth."

Alfonso Armada, president of the Spanish chapter of Reporters Without Borders, reviewed the current situation of the press and journalism as a career in the videos made by Proa Comunicación for its tenth anniversary. In reference to the main challenges for media outlets and journalists, Armada considers it necessary to revive the truth because "Spain is in doubt and regression".

On the other hand, he also takes on themes like freedom of the press throughout the world, the differences between journalism and communication, and explains the activities of Reporters Without Borders as well as explaining the differentiating aspects between journalists and theatrical writers. In conclusion, he highlighted that "you have to regain the silence to think. It is necessary to try to recover the value of words to try to get closer to the truth".

Alfonso Armada is a Spanish journalist, writer, playwright, and poet. On his path as a journalist he has covered conflicts like the Siege of Sarajevo or the Genocide in Rwanda. He was the Africa correspondent for the newspaper El Pais for five years and between 1999 and 2005 the New York correspondent for the newspaper ABC. He is also a theatrical writer and director of works such as "Carmencita jugando," "Sin maldita esperanza," and "La edad de oro de los perros. Currently, he is the director for the magazine FronteraD. Additionally, since November of 2017 he has been the president of the Spanish chapter of Reporters Without Borders.

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. "A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

Video of the Proa Communication Observatory: Public emergencies

Preventing, learning from others who have gone through the same thing, protocolising actions, coordinating the dissemination of information and evaluating what has been done are the keys to good crisis management. This was the lesson that Yago de la Cierva, Director of Crisis Communication at...

Spain, better placed than other countries in the face of the impending economic slowdown

The Spanish economy is resisting the onslaught of the global slowdown better than expected. This is one of the main conclusions of the presentation given by the economist Emilio Ontiveros, president of Analistas Financieros Internacionales (AFI) at a recent event on Independent Management held in Madrid. Global uncertainties Ontiveros began by alluding to...

Communication and business growth

Carlos Mira, president of the Cre100do Foundation, explains what the foundation's activity is, what characteristics are shared by the companies it is aimed at, and details to what extent a company's communication and branding can be important for the international expansion of companies, putting the focus on the...

Fernando Matesanz: "Communication is a fundamental part of the Madrid VAT Forum".

Fernando Matesanz, Managing Director of Spanish VAT Services Asociados, evaluates in this video the results of the Madrid VAT Forum 2020, the second edition of the VAT congress promoted by his firm and organised, on this occasion, together with Thomson Reuters. Matesanz, very satisfied with the response of the speakers...

Rethinking communication

In these days of obligatory stopover, which provide time to read more calmly and to stop and think, I am left with the following reflection by the British philosopher John Gray: "One advantage of quarantine is that it can be used to renew one's ideas. To cleanse the mind and to think about how to live...

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