News

The parental pin according to Dr. Rodríguez Piedrabuena

"Fatherhood is a biological concept," reflects Dr. Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, in a new video by PROA Comunicación. "The concept has little to do with political theories about childhood," he says.

BCG Report -- 37% of non-office employees could leave in the next 6 months

37% of non-office employees could leave their jobs in the next 6 months if organisational leaders do not act quickly to remedy this, according to a recent study by the Boston Consulting Group (BCG). These employees are workers in construction, manufacturing,...

Meet the speakers of the PROA Communication Observatory: War and Peace in the Global Marketplace

The international arena continues to be marked by war and geostrategic tensions, with their multiple impacts on the economy, institutional functioning, corporate diplomacy and legal security. The military industry, as well as the technology and security sectors, are taking on a new role in the priorities of the international...

Degussa, a communication success case on its fifth anniversary in Spain

Lucía Casanueva, Proa Comunicación founder partner, interviews Tomás Epeldegui, Managing Director of Degussa in Spain, lead company in Europe in the physical gold investment trade that celebrates its fifth anniversary in Spain this year. In the video, they analyze how the communication campaign developed by Proa Comunicación has impacted positively on...

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interviews the deputy editor of El Español about the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España just three years ago....

Find Me a Foe and I'll Win

If there have been two outrageous episodes of the fake news being spread by robots through social networks managed by communication consultancies, they are the Cambridge Analytica and Birnbaum & Finkelstein incidents. Of the first one, almost everything is known. That Facebook "sold" to Cambridge Analytica - for academic purposes...

Eduardo Rodríguez Rovira -- Contributory pensions and notional accounts

"...the Commission notes the need to preserve and strengthen the principle of contributory nature, understood as the existence of a balanced relationship between the amount of the benefit recognised and the contribution effort previously made by each worker" This is the beginning of recommendation 11 of the Toledo Plan Report, approved...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.