Communication and Public Affairs

Alexander the Great made a direct attack on the Persian leader, who fled in panic and his army dispersed, fragmented. Hernán Cortés with only five horsemen charged at Aztec Cihuacóatl, knocked him down with one thrust and the army dispersed. Tito, the marshal, went on to another life and Yugoslavia fragmented; Saddam...

All living creatures, and even some viruses, live, we live, in groups. We can refer to their individual identity and we may be right. But we all have the experience that, depending on the group we are in, aspects, resources, qualities and even defects are brought into play, which in an individual way are...

Roberto Bodegas, partner in charge of KPMG's marketing and communications department in Spain, participates in a new video on the occasion of the tenth anniversary of Proa Comunicación. As a member of the firm's management committee, he has responded to questions related to the evolution of marketing and communication during the...

Lucía Casanueva, Proa Comunicación founder partner, interviews Tomás Epeldegui, Managing Director of Degussa in Spain, lead company in Europe in the physical gold investment trade that celebrates its fifth anniversary in Spain this year. In the video, they analyze how the communication campaign developed by Proa Comunicación has impacted positively on...

Antonio Salido, marketing and strategy consultant specializing in the financial sector explains the challenges currently faced by fund managers including: the digitalization, the regulatory changes, and the greater demands of clients. The former Global Head of Brand in the European division at Fidelity, one the world's largest financial managers, discusses...

Oscar Sebrango, Picos Xtreme CEO, explains what the Picos Snow Run is about. It takes place in a unique location in the Picos de Europa. It is the only race of this type in the north of Spain, giving it an exclusive and innovative approach.