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José Antonio R. Piedrabuena -- Interview with Raquel Rodríguez, CEO of INSYTE

The Dr. José Antonio Rodríguez Piedrabuena interview with Raquel RodriguezCEO of INSYTE, on his role as CEO of a technology company and the challenges of the new normal. 

 

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Candela Gómez -- Instagram wins the game

Today, due to digital transformation, social networks have become more than just a means of communication. They have evolved in such a way that they not only influence social or personal relationships, but also the way we do business. We can measure engagement in a way that is...

Sports Trends for 2020

When we predict the trends that will mark the coming year, as well as those to come, the experience shows us how changing an environment can be, where what seems to be the coming bombing, suddenly appears a new technology or event, which immediately breaks down bets whose success was...

VINCI Autoroutes Foundation

Leadership and corporate positioning
MAKING GOLD INVESTMENT A MATTER OF CONFIDENCE...

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 'new situation' points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes...

"We must recover the value of the word in order to get closer to the truth".

Alfonso Armada, president of the Spanish section of Reporters Without Borders, has reviewed the situation of the press and the journalistic profession in the Proa Comunicación videos on the occasion of its tenth anniversary. In reference to the main challenges facing the media and journalists, he considers it necessary to recover the...

Rocío Ledesma del Fresno -- Financial awareness: the evolution of the brain

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who they are".....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.