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José Antonio R. Piedrabuena -- Interview with Raquel Rodríguez, CEO of INSYTE

The Dr. José Antonio Rodríguez Piedrabuena interview with Raquel RodriguezCEO of INSYTE, on his role as CEO of a technology company and the challenges of the new normal. 

 

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Ricardo Cuevas -- What are the functionalities of AI in communication and public relations?

"Don't be fooled by the concept of Artificial Intelligence (AI), because there is nothing artificial about it: AI is made by humans, designed to behave like humans and intended to impact human lives." The professor of computer science at the University of...

Informed and calm employees, the weapon to combat the coronavirus

The coronavirus, a disease that only a few days ago we saw as something distant and affecting others, has hit home and is here, it seems, to stay. For any company, regardless of size and activity, trying to plan around the new virus is a challenge...

Running in Picos de Europa

Oscar Sebrango, CEO of Picos Xtreme, explains the Picos Snow running snowshoe race, which takes place in a spectacular setting in the Picos de Europa. It is the only race of its kind in the north of Spain, which makes it a very special event.

--Alemany, Escalona and de Fuentes chooses PROA to execute their communication strategy

Alemany, Escalona & de Fuentes trusts in PROA for the development and execution of its communication strategy. Founded by José Ignacio Alemany Bellido in 1993, it expanded its activity to Labor Law in 2001. Five years later, José Antonio Escalona de Molina joined the Commercial Law area and the Procedural...

José Antonio R. Piedrabuena -- What is happening to us?

For ten thousand years humanity has always been shepherded by various indoctrinations, with that dogmatic certainty of knowing in which direction we have to walk, with its secrets, its elites..., as it is now. The current shepherding forces a Spanish historian to write a book: "Educar en la mentira" ("Educating in lies"),...

Dispute communication

Rocío Hidalgo, director of PROA Comunicación in the Valencian Community, details the litigation communication service. Proa Comunicación acts in the event of economic crimes, breaches of competition or data protection regulations, labour or environmental disputes, accidents, human rights and other types of situations that may affect...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.