José Antonio R. Piedrabuena -- Interview with Raquel Rodríguez, CEO of INSYTE

The well-known saying 'We only remember Santa Barbara when it thunders' could be fully applicable to the relationship between companies and communication. It is not uncommon to hear some managers say: "We don't need communication, because we are doing so well" ... Until the results stop going so well....

Digitization has transformed the way companies communicate their brand and product image. It converts communication into bi-directional, allowing the company to optimise its actions to the maximum, due to the fact it has the capacity to analyze the target, resources allocated to each action, and the return obtained through different...

At the time of this writing, we find ourselves immersed in the hardest moments of the pandemic generated by the COVID-19. The Government has just decreed the closure of industrial activity until April 9 and the state of alarm implemented at least until April 11. This is an unprecedented scenario...

Workers basically want to feel that they are important to the company and that their work is evaluated and valued, i.e. they want to feel listened to. Because all animals, bacteria, most plants, we are designed as group entities. Our brains have just been configured in the family group, in the...

Mercedes Asorey, director of communications and client development at Gómez-Acebo & Pombo, details in a new PROA Comunicación video the evolution of legal communications in recent years, as well as the challenges for law firms in terms of communications.

Ageing leads to functional changes in the hippocampus, a brain structure that is critical for learning, causing the ability to learn new tasks to decline with age. At the cellular level, synaptic contacts, synaptic strength and plasticity are reduced, hippocampal neurogenesis decreases with age, and...