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José Antonio R. Piedrabuena -- Interview with Raquel Rodríguez, CEO of INSYTE

Dr. José Antonio Rodríguez Piedrabuena interviews Raquel RodriguezCEO of INSYTEabout her role as CEO in a technology company and the challenges posed by the new normal.

Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

Candela Gómez -- Instagram wins the game

Today, due to digital transformation, social networks have become more than just a means of communication. They have evolved in such a way that they not only influence social or personal relationships, but also the way we do business. We can measure engagement in a way that is...

-- Luis Gutiérrez: "A person with a will is a free person".

PROA interviews psychiatrist Luis Gutiérrez Rojas on the psychological impact of COVID-19, team management in times of uncertainty and new opportunities after the storm. This VIDEO may be reproduced provided that PROA is credited as the original source.

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UnfakingNews: Combating Disinformation

  Why is it that nowadays it's more difficult than ever to identify truth from fiction, if our knowledge about who we are is much greater than it's ever been? Does being more informed today mean being better informed? The problem of disinformation has now been labelled as something that...

Acting to combat climate change is more cost-effective than inaction

The Boston Consulting Group's new Center for Climate Action, in a recently published report, finds that the cost of inaction on climate change far exceeds the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction of...

José Suárez de Lezo -- Cleopatra's pretext

"Mark Antony is a womaniser, a drunkard and a mere puppet of Cleopatra". Octavian's smear campaign to end the race......

The evolution of the brain

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who he or she is." Stanley B. Prusiner (Nobel Prize in Medicine, 1997) Discoveries about the brain and how it works are of great interest to scientists and non-scientists alike....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.