José Antonio R. Piedrabuena -- Interview with Raquel Rodríguez, CEO of INSYTE

Íñigo Fernández de Mesa, Institute of Economic Studies' president and CEOE's vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of...

I never thought that the context in which I wrote about boards of directors in Spain was so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since with all humility I admit that I feel incapable of anticipating...

The brain, like muscles, can be atrophied when it is not trained. Physical exercise is antidepressant, anxiolytic and releases endorphins producing elevates self-esteem, well-being, positive thoughts and is a poly-pill that prevents many diseases. The physical exercise produces the liberation of the factor of growth similar to the circulating insulin in...

We lived a few days of emotions of all kinds and all very strong. At a time when the coronavirus has paralysed our lives in the dry we are faced with another scenario that deepens the crisis of the monarchical institution. Or perhaps it strengthens it? Let us analyse a...

In general, there is still a lot of education and work to be done in Spain so that many marketing departments in our country value the advantages of sports sponsorship compared to other tools in the marketing mix. Unfortunately, it is common to see that when things go wrong, the first thing that comes to mind is...

Bárbara Yuste, head of digital communication at Proa Comunicación, explains how to manage a digital crisis. Transparency and speed are two essential factors in a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared...