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PROA Report -- Keys to the 4M

Isabel Díaz Ayuso has resoundingly won the elections held in the Community of Madrid. The candidate of the People's Party has won 65 seats, more than double the 30 he had in this legislature. Ayuso is only four seats short of the absolute majority that no previous poll had predicted. The Popular Party, after the election day of May 4, obtained more parliamentarians than the three left-wing parties combined, which have 58 seats. These results will allow Genoa's candidate to stand for investiture without the need to reach an agreement with Vox (13), since it would be enough for Rocío Monasterio's party to abstain in the second round (it is only necessary to obtain more yeses than noes).

PROA analyses the keys to 4M with experts such as Álvaro Nieto, José María Lassalle, José María Peredo and Miguel Marín.

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Family Office Consulting trusts in PROA for its communication management

Family Office Consulting is a company that offers wealth advisory, asset management, discretionary investment, capital preservation and organic growth services to high net worth clients, and has broad expertise in the financial, energy and real estate world. With a Private Banking approach based on a stable and long-term customer relationship,...

EAE Business School interviews Álvaro Ramos Izquierdo, consultant for Proa Comunicación

Linked to cultural and sports journalism, Álvaro Ramos Izquierdo developed his professional career in media such as SensaCine or Marca before training in the Master's Degree in Communication and Digital Journalism during the years 2014/2015. "Digital communication is the present and the future, and this training allows us to approach many concepts that...

Pablo de Villota writes in El Confidencial about the return of tobacco companies to Formula 1.

The director of the Sports & Entertainment Area of Proa Comunicación, Pablo de Villota, writes an article in El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain loopholes in the law to sneak into the Formula 1...

-- "We are a boutique company with a multi-sectoral client portfolio".

The managing partners of PROA, Lucía Casanueva and Valvanuz Serna Ruiz, took part in an interview for mujeremprendedora on the occasion of the presentation of the company's new strategic positioning and visual identity. Could you tell us about PROA? PROA was founded in 2009 after the managing partners, Lucía Casanueva and Valvanuz Serna...

Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.

Pablo de Villota, head of Sports Sponsorship at PROA, writes an article for El Confidencial on the need to attract a young audience for F1 drivers and media return, which is forcing them to enter into a dynamic that is also distorting the sporting side of things. ....

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

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PROA Report -- Keys to the 4M

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