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-- Women's cycling: the rise of two-wheelers during the pandemic

Are unisex bikes really bikes for men? In a new article in El Confidencial analyses how cycling, and in particular women's cycling, has experienced significant growth in the wake of the pandemic.

The Giant groupthe world's largest manufacturer, which maintains a clear policy through its women's brand, LIVthe only one with a complete women's range designed by and for women, has shared its vision on this matter.

YOU CAN ACCESS THE FULL ARTICLE BY CLICKING CLICK HERE.

Branded content and brand journalism: companies with their own voice in the digital agora

Not so long ago, talk of new forms of disintermediated communication by companies was a fast track to being declared anathema by the guardians of journalistic and communicational essences. How could companies dare to propose the occupation of spaces traditionally reserved for the media...?

Ontier Selects Proa Comunicación to Produce its Corporate Video

Ontier, international law firm located in fourteen countries, has trusted in Proa Comunicación to create their corporate video. In it, Proa has embodied what Ontier represents, a firm offering what every client is looking for: a legal partner for your business that will treat your problems like their own, that...

Proa Comunicación Helps Organise the MADRID VAT FORUM 2020

Proa Comunicación is assisting, for the second consecutive year, the organisation of MADRID VAT FORUM, the most influential Spanish conference on intra-community VAT. In addition to managing media relations and establishing the conference's communication office, Proa developed the landing page, where tickets can be purchased, and the promotional video. In...

Valvanuz Serna Ruiz -- Communication, a powerful weapon for the aerospace and defence industry

In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of mankind, from space exploration to the protection of the environment...

CNMV appoints Antonio Belmonte as new director of communications

The CNMV has decided to appoint Antonio Belmonte Atienza as the new Director of Communications of the supervisory body. With his appointment, the CNMV aims to strengthen its communication policy and ensure the objective of providing the widest possible dissemination of information of public interest. Antonio Belmonte holds a degree in...

Ricardo Cuevas and Alberto Mendoza -- Creating the 'equity story': the essential tool for attracting investors

Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can be a drag on its future development. But becoming a listed company also means securing financing, resolving the issue of the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.