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-- Women's cycling: the rise of two-wheelers during the pandemic

Are unisex bikes really bikes for men? In a new article in El Confidencial analyses how cycling, and in particular women's cycling, has experienced significant growth in the wake of the pandemic.

The Giant groupthe world's largest manufacturer, which maintains a clear policy through its women's brand, LIVthe only one with a complete women's range designed by and for women, has shared its vision on this matter.

YOU CAN ACCESS THE FULL ARTICLE BY CLICKING CLICK HERE.

Álvaro Nieto: "The situation of journalism is dramatic".

The deputy director of the magazine 'Tiempo', Álvaro Nieto, took part in the 9th edition of the Proa Communication Observatory. Nieto stressed that "the situation of journalism in Spain is dramatic". From November 2008 to the present day, a third of journalists have been made redundant: 10,000 of the 30,000...

José Carlos Díez, author of the best-seller "Hay vida después de la crisis", participates in the Proa Communication Observatory

A new edition of the PROA Communication Observatory was held on 18 June. On this occasion, the guest speaker was José Carlos Díez, economist and author of the best-seller "Hay vida después de la crisis" (There is life after the crisis) -a book that has sold 70,000 copies-, who analysed the recovery...

The winners of the "Woman Forward", supported by Proa Comunicación, talk about equality

Last October, the Woman Forward Foundation, directed by Miriam Izquierdo, presented its Woman Forward Awards for "Corporate Governance and Gender Diversity". One of the awards, which recognized the career of the athlete Theresa Zabell, was presented by Lucía Casanueva, managing partner of Proa Comunicación. The event, in which Proa Comunicación...

Yago de la Cierva: "Crises affect all companies, not just poorly managed ones".

"Crises affect all companies, not just poorly managed ones," warned Yago de la Cierva, professor of Corporate Communications and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva gave a lecture on 'How to ask for forgiveness after...

Dick Cheney, the ultimate shadow politician

A few days ago, at the presentation of the preview of El vicio del poder in Spain, organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, summed up the relationship between the all-powerful Vice President Dick Cheney and the press as follows: "Cheney decided to elude the...

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the characteristics that differentiate it from its direct competitors,...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

-- Women's cycling: the rise of two-wheelers during the pandemic

YOU CAN ACCESS THE FULL ARTICLE BY CLICKING CLICK HERE.

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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