News

-- Ontier

POSITIONING A LEADING FIRM IN CREATIVE SOLUTIONS

Service

Audiovisual Communication

Sector

Advocacy

Responsible

Lucía Casanueva, Valvanuz Serna, Ben KendallÁlvaro Ramos

CHALLENGE

Ontier, an international law firm with a presence in fourteen countries, wanted to have an corporate video that would convey its personality and essence.

Ontier's lawyers love challenges, live their projects as their own and dedicate their extensive legal training to the design and execution of creative and imaginative solutions aimed at achieving the client's objective.

The Audiovisual Services Department of PROA Comunicaciónled by creative director Ben Kendall, was responsible for the full conceptualisation and realisation of the project.

The main challenge for PROA Comunicación was to capture on an audiovisual level what Ontier represents, a law firm that offers what every client is looking for: a legal partner for their business who will make their problems their own, who will look for creative solutions, who is present in fourteen countries and who can always be called by name.

SOLUTION

After a process of immersion in the client, we proposed to to highlight the firm's human potential and the creativity of its professionals. A production very much based on its lawyers and with resources from the offices themselves, humanising the result and personalising it for Ontier's employees.

The video was presented at its annual partners' meeting and seven different versions were made for each of the countries where the firm is present.

RESULTS

The original video was aimed at Spain, but its impact was so positive that the client decided to create different versions for each of the countries where it is present. The collaboration of PROA Comunicación was once again required to resume filming and complete new audiovisual pieces. The video reinforced the internal cohesion of the firm and the external positioning of Ontier as a creative law firm against the traditional big law firms.

https://www.youtube.com/watch?v=JiEfz-2VvA0&ab_channel=PROA

José Luis Martínez-Almeida: "The Center-Right Cannot Stay at Home on May 26".

"The centre-right cannot stay at home on May 26," insisted José Luis Martínez-Almeida repeatedly, the Partido Popular's candidate for Mayor of Madrid, during his speech at the Proa Comunicación Observatory with a presentation titled 'Recovering Madrid for Everyone' , held at the Wellington Hotel. Martínez-Almeida put special emphasis on the...

The future of pensions

The pension system needs urgent reform to remain viable The future viability of Spain's current pension system is an issue of growing concern to experts and to public and private entities that provide services to citizens to address the need for...

Spain, among the top ten most attractive countries for digital talent

Spain is one of the ten most attractive countries for attracting and retaining digital talent, one of the most in-demand professional groups in the world and, according to a new study conducted by Boston Consulting Group and The Network, an international alliance of employment websites in which Infoempleo participates,...

Successful Organisation and Media Presence at the Marqués del Atrio Event with Palop and Juanito in Seville

Proa Comunicación had great success organizing and inviting media to the Bodegas Marqués del Atrio event that took place a few days ago in Alcalá de Guadaira (Seville). Palop and Juanito, former football players from Sevilla and Real Betis respectively, participated in the commentary of a derby between two Sevillian...

Roberto Ruiz Ballesteros -- Dispute communication: truth and appearance of the judicial process

Individuals and companies subject to legal proceedings face two problems. The first is caused by the investigation itself by prosecutors and magistrates and, above all, by its potential consequences. The courts must decide whether there is sufficient evidence to convict them and determine what the penalty should be, which is a...

Lucía Casanueva in The Objective--Infra-journalism', protocol and intrusiveness

Journalism is a noble profession. But it is not always an exercise to be admired. That a society turns its back on virtue does not mean that good has lost steam or that evil is indulged with more elasticity. As the dictionary of the Real Academia de la...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

-- Ontier

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.