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  • News
  • 21 April 2021
  • 1 min. reading time

Pablo de Villota - Lessons from Formula 1 for Super League: the risks of believing you are the strongest

Formula 1 went through a measles 40 years ago similar to the one that European professional football is now suffering from with the introduction of the Super League. In that clash between 'commercialists' and 'federationists', neither side emerged victorious and both sides were forced to come to an agreement. Will the same thing happen now? Formula 1 has experienced conflicts very similar to those experienced in European football with the creation of the Super League. It may be interesting to learn the outcome and some lessons.

Our head of Sports Sponsorship at PROA, Pablo de Villota, writes an article for EL Confidencial about the risks of the football Super League.

To read the full interview, click here click here.

 

Pablo de Villota 
Head of Sports Sponsorship Management 

 

Are you fascinated by the leadership of Game of Thrones?

Tell me no more. As a woman, as a coach, and as a lifelong student of leadership, I am baffled by this collective fascination with such a violent series. Beyond the enormous investment in historical sets, elaborate aesthetics, original plots and - let's not be innocent - intensive and extensive sexual content, its...

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  • 2 min. reading time

Proa Comunicación joins as new patron of Woman Forward Foundation

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making areas of the economic sphere, focusing on the relationship that this has with the defence of...

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  • 1 min. reading time

Leader in the textile sector -- Confidential

Crisis communication
COMMUNICATING A REDUNDANCY PLAN TO MINIMISE REPUTATIONAL DAMAGE...
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  • 1 min. reading time

Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

Bárbara Yuste, director of digital communication at Proa Comunicación, participated in a roundtable last Friday, November 15, about "New Professional Profiles" organised by the Spanish Digital Foundation. This roundtable was part of the Digital Employment Forum that took place at La Nave in Madrid. During the debate, Fernando Davara, president...

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  • 1 min. reading time

Dircomfidential -- Foresight, truthfulness and prudent presentation are among the keys to communication in a criminal case.

The specialised digital media Dircomfidencial has published the reflections of Mercedes Asorey, Director of Litigation Communication at PROA, on the so-called 'newscast penalty' in media trials. For Mercedes Asorey, "proceedings tend to drag on for a long time and this period is a determining factor for the reputation of the person under investigation,...

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  • 1 min. reading time

Proa Comunicación Boosts the Visibility of Entrepreneurship Among Women

A few days ago, Professional Women's Network Madrid presented its M+50 Emprende project at the Wayra accelerator headquarters. In order to achieve visibility and media coverage, the organizers hired Proa Comunicación, which was in charge of the operations related to the media and the impact of this event. The conference,...

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  • 1 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.