News

  • News
  • 21 April 2021
  • 1 min. reading time

Pablo de Villota - Lessons from Formula 1 for Super League: the risks of believing you are the strongest

Formula 1 went through a measles 40 years ago similar to the one that European professional football is now suffering from with the introduction of the Super League. In that clash between 'commercialists' and 'federationists', neither side emerged victorious and both sides were forced to come to an agreement. Will the same thing happen now? Formula 1 has experienced conflicts very similar to those experienced in European football with the creation of the Super League. It may be interesting to learn the outcome and some lessons.

Our head of Sports Sponsorship at PROA, Pablo de Villota, writes an article for EL Confidencial about the risks of the football Super League.

To read the full interview, click here click here.

 

Pablo de Villota 
Head of Sports Sponsorship Management 

 

Jaume Giró highlights the value of reputation in Actualidad Económica

Jaume Giró, president of the 'Think-Tank' Corporate Excellence, highlight in Economic News the importance of reputation in corporations. "In these years of the new century, where digital communication has burst forth and with it this jungle of information, it is often difficult to distinguish good information. In these times when...

  • News
  • 1 min. reading time

Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

Bárbara Yuste, director of digital communication at Proa Comunicación, participated in a roundtable last Friday, November 15, about "New Professional Profiles" organised by the Spanish Digital Foundation. This roundtable was part of the Digital Employment Forum that took place at La Nave in Madrid. During the debate, Fernando Davara, president...

  • News
  • 1 min. reading time

A call for optimism from senior management

Valvanuz Serna Ruiz, managing partner of PROA Comunicación, has participated in an interview for the #españanosepara initiative promoted by GT Linkers. Through this initiative, the voice and optimistic messages of managers and entrepreneurs who are a reference and example are disseminated, seeking to launch a positive message in the face of the current situation....

  • News
  • 2 min. reading time

Ricardo Cuevas -- Recession: five key skills for communications consultancies to possess

Our account director, Ricardo Cuevas, publishes an article in Dircomfidencial to reflect on the capabilities that a communications consultancy should have to face the challenges presented by the current economic situation. At the beginning of June, the analyst firm Gartner published its annual survey of spending and budgets in the...

  • News
  • 3 min. reading time

Reputation is built from within

We have heard ad nauseam that the best protection against a communication crisis is to have a great reputation and a strong support network. Those of us who work in the wonderful world of corporate communications know that achieving these two things requires a lot of time and effort on the one hand...

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  • 2 min. reading time

Communication and customer experience

The emergence of customer relationship trends in recent years is mainly due to the rapid evolution of the market. The emergence of new business models and new ways of marketing them has changed not only the employment and professional landscape, but also the way in which the business...

  • News
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.