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  • News
  • 21 April 2021
  • 1 min. reading time

Pablo de Villota - Lessons from Formula 1 for Super League: the risks of believing you are the strongest

Formula 1 went through a measles 40 years ago similar to the one that European professional football is now suffering from with the introduction of the Super League. In that clash between 'commercialists' and 'federationists', neither side emerged victorious and both sides were forced to come to an agreement. Will the same thing happen now? Formula 1 has experienced conflicts very similar to those experienced in European football with the creation of the Super League. It may be interesting to learn the outcome and some lessons.

Our head of Sports Sponsorship at PROA, Pablo de Villota, writes an article for EL Confidencial about the risks of the football Super League.

To read the full interview, click here click here.

 

Pablo de Villota 
Head of Sports Sponsorship Management 

 

Lucía Casanueva -- Listening to be

PROA's managing partner, Lucía Casanueva, gives her own perspective on the concept of listening in this article published in El Diario Montañés. All of us reading this have friends who talk, and friends who listen. The former are interesting for an awkward meal....

  • News
  • 3 min. reading time

The Scientific Foundations of the Mediterranean Diet and Exercise

Dr. José Antonio Rodríguez Piedrabuena, specialist in psychiatry and psychoanalysis, analyzes, in depth, the scientific foundations of the Mediterranean diet and physical exercise. "We are inundated with headlines about health, especially about what we should eat". An infinite variety of diets appear in the form of books and headlines. In...

  • News
  • 1 min. reading time

Spanish VAT Services entrusts Proa Comunicación the organisation of the Madrid VAT Forum 2020

Spanish VAT Services Asesores, the law firm led by Fernando Matesanz, has once again commissioned Proa Comunicación to organise the Madrid VAT Forum 2020. The event, held in the auditorium of the Press Association of Madrid, brought together about 80 tax lawyers. The Madrid VAT Forum 2020 addressed recent and...

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  • 1 min. reading time

José Luis Martínez-Almeida: "The Center-Right Cannot Stay at Home on May 26".

"The centre-right cannot stay at home on May 26," insisted José Luis Martínez-Almeida repeatedly, the Partido Popular's candidate for Mayor of Madrid, during his speech at the Proa Comunicación Observatory with a presentation titled 'Recovering Madrid for Everyone' , held at the Wellington Hotel. Martínez-Almeida put special emphasis on the...

  • News
  • 3 min. reading time

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

  • News
  • 1 min. reading time

From manuscript to Twitter: the fantastic story of @Pontifex".

Proa Comunicación has participated in a talk-colloquium with Gustavo Entrala, founder and CEO of the agency 101, an online marketing company. Gustavo was the one who convinced the Holy See to open a Twitter account for the Pope. He also designed the News.va portal, which unifies all the information about the...

  • News
  • 2 min. reading time

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