News

  • News
  • 21 April 2021
  • 1 min. reading time

Pablo de Villota - Lessons from Formula 1 for Super League: the risks of believing you are the strongest

Formula 1 went through a measles 40 years ago similar to the one that European professional football is now suffering from with the introduction of the Super League. In that clash between 'commercialists' and 'federationists', neither side emerged victorious and both sides were forced to come to an agreement. Will the same thing happen now? Formula 1 has experienced conflicts very similar to those experienced in European football with the creation of the Super League. It may be interesting to learn the outcome and some lessons.

Our head of Sports Sponsorship at PROA, Pablo de Villota, writes an article for EL Confidencial about the risks of the football Super League.

To read the full interview, click here click here.

 

Pablo de Villota 
Head of Sports Sponsorship Management 

 

-- Ontier

Audiovisual Communication
Position a leading law firm in creative solutions...
  • News
  • 1 min. reading time

Joaquín Fernández, former advisor to the Ministry of Defence and current Dircom of Ferrovial, participates in the Proa Communication Observatory.

On Tuesday 6th November, the fourth edition of the "Proa Communication Observatory" was held. On this occasion, the guest speaker was Joaquín Fernández, ex-director of the Ministry of Defence under Carme Chacón and current Director of Corporate Communication and International Media Relations at Ferrovial. Joaquín Fernández has developed...

  • News
  • 2 min. reading time

Pablo Fernández at the Proa Observatory: "a regeneration of financial practices is needed".

A new edition of the PROA Communication Observatory was held on 15 April. On this occasion, the Observatory's guest speaker was Pablo Fernández, Professor of Financial Management at IESE, who spoke about ACCOUNTING CREATIVITY, LACK OF SUPERVISION AND FINANCIAL CRISIS (lies and lack of...

  • News
  • 1 min. reading time

Antonio Belmonte at the Proa Observatory: "Communication must be where the information is".

Antonio Belmonte, Director of External Communication at Deloitte, defended with this forceful phrase the need for communication directors to form part of the management committees of companies in a new session of the Proa Observatory. On this occasion, the presentation was dedicated to 'Communication at Deloitte:...

  • Observatory
  • 2 min. reading time

The four basic principles of crisis communication

There are four basic "1 hour cash advance no fax" principles that should define any crisis communication strategy: anticipation, agility, quality of information and truthfulness. Anticipation requires planning and implies the prior existence in the company of a communication plan and a crisis manual.....

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  • 2 min. reading time

Bárbara Yuste, Digital Communication Director of Proa Comunicación, recognized among 100 Women with Communicative Talent

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

  • News
  • 1 min. reading time

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