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"Companies can be sanctioned for employees' mistakes in competition matters".

Companies should be aware that they can be sanctioned for any prohibited anti-competitive activity carried out by their employees and that the fines can be up to 10% of their sales figures of the previous year. This was the strong message that Amadeo Petitbò, former spokesman and former president of the Court for the Defence of Competition, wanted to convey during his speech at the latest edition of the Degussa Meetings, held this week at the headquarters of this company in Madrid under the title 'Beware! The CNMV can sanction me'.

Professor Petitbò explained in a very didactic way and using real cases a series of prohibited conducts of which many times "neither managers nor employees are aware". He pointed out that "we have to be very careful because non-compliance with competition legislation, which is supervised by the National Markets and Competition Commission, can be costly and have a high reputational cost".

Proa Comunicación joins as new patron of Woman Forward Foundation

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making areas of the economic sphere, focusing on the relationship that this has with the defence of...

Brands and customer experience

Beatriz López, vice-president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "Transparency and honesty of brands reach customers very quickly," she says.

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Barbara Yuste -- Digitisation, irreversible and without hot air

The crisis caused by COVID-19 has forced organisations to implement digitalisation processes to face a new context, in which technology has played a key role. We have witnessed what could be described as a forced advancement of the digital transformation that a large number of companies have been...

It won't be so much what the brands do as the soul they put into it when they do it

A recent Kantar survey asked more than 30,000 consumers in more than 50 countries how they expect companies to act during the coronavirus pandemic. According to the survey, 75% of respondents said that companies should not use this crisis opportunistically for business purposes, and that they...

José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".

The Director of Communication and Institutional Relations of the European University and President of Multinationals for Marca España, José María Palomares, has highlighted the responsibility of the Dircom in the management of the reputation of his organisation in order to become a true "guardian" of reputation, a very precious asset for...

Juan Cardona -- Mood waves and election polls

Something came to my mind that I have already witnessed in some electoral campaigns in which I have participated in recent years. It is common to see specialised polling companies approaching me to carry out "tailor-made" electoral surveys, as another campaign tool, in order to serve as a tool for the...

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"Companies can be sanctioned for employees' mistakes in competition matters".

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