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"Companies can be sanctioned for employees' mistakes in competition matters".

Companies should be aware that they can be sanctioned for any prohibited anti-competitive activity carried out by their employees and that the fines can be up to 10% of their sales figures of the previous year. This was the strong message that Amadeo Petitbò, former spokesman and former president of the Court for the Defence of Competition, wanted to convey during his speech at the latest edition of the Degussa Meetings, held this week at the headquarters of this company in Madrid under the title 'Beware! The CNMV can sanction me'.

Professor Petitbò explained in a very didactic way and using real cases a series of prohibited conducts of which many times "neither managers nor employees are aware". He pointed out that "we have to be very careful because non-compliance with competition legislation, which is supervised by the National Markets and Competition Commission, can be costly and have a high reputational cost".

Yago de la Cierva: "Crises affect all companies, not only badly managed ones".

"Crises affect all companies, not just poorly managed ones", warned Yago de la Cierva, Professor of Corporate Communication and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva spoke about the...

Leadership training

Pino Bethencourt, coach and founder of Club Comprometidos, details what leadership training should be like and what the optimal model should be. Many coaching and executive training programmes promise quick and visible results for the individual, their team or their company. But the means used to achieve these results are...

Innovative trends in communication

Juan de los Ángeles, director and founder of C4E, shared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles stressed the importance of innovation and creativity in the strategies of companies, which are becoming more and more important....

Investment priorities set digital leaders apart

Companies that are committed to expanding the skills of their workforces and investing more in technology tend to show a higher degree of digital development than those that allocate fewer resources to these priorities. This is demonstrated by a study by the Boston Consulting Group (BCG), which has been...

Barbara Yuste-- "The data provides scientific evidence, not opinions, but facts".

The debate on the contributions of Big Data and AI has focused on business within organisations, but they are becoming increasingly important for companies' communication strategies. Our Digital Area Manager, Bárbara Yuste, analyses the benefits that the use of Big Data and...

Maria Gonzalez --Blending talent: the most precious intangible in communication agencies

The world of communications is constantly evolving and the search for the perfect formula for success is becoming an obsession for many agencies. However, there is one key factor that often goes unnoticed: knowing how to combine junior and senior talent. The complementarity of both types of talent...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

"Companies can be sanctioned for employees' mistakes in competition matters".

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