News

"Companies can be sanctioned for employees' mistakes in competition matters".

Companies should be aware that they can be sanctioned for any prohibited anti-competitive activity carried out by their employees and that the fines can be up to 10% of their sales figures of the previous year. This was the strong message that Amadeo Petitbò, former spokesman and former president of the Court for the Defence of Competition, wanted to convey during his speech at the latest edition of the Degussa Meetings, held this week at the headquarters of this company in Madrid under the title 'Beware! The CNMV can sanction me'.

Professor Petitbò explained in a very didactic way and using real cases a series of prohibited conducts of which many times "neither managers nor employees are aware". He pointed out that "we have to be very careful because non-compliance with competition legislation, which is supervised by the National Markets and Competition Commission, can be costly and have a high reputational cost".

Proa Comunicación participates in the edition of the book "Historia de la Banca Privada en España: Creadores de Prosperidad" (History of Private Banking in Spain: Creators of Prosperity).

Proa Comunicación has been one of the companies that has collaborated in the edition and production of the book "Historia de la Banca Privada en España: Creadores de Prosperidad" (History of Private Banking in Spain: Creators of Prosperity), which was presented at a recent event at the Casino de Madrid.....

Companies in the publishing world commit to social initiatives

Firms from the publishing and artistic world such as TF Artes Gráficas, Proa Comunicación, Sensory Sounds have shown their support for the exhibition-auction of the In Movement Foundation: 4 Ugandan Contemporary Artists. The aim of this initiative is entirely charitable; it seeks to raise funds for art education projects developed by In Movement....

How to manage reputational scandals

Alberto Andreu, associate professor at the School of Economics and Business Studies at the University of Navarra, explains what reputational scandals are, what causes them and how they can be managed. "Companies have to work more organised by projects than by functions. Reputational risk occurs when...

Ismael Nafría: "Paying for information is today an irremediable option for the survival of the media".

Ismael Nafría, author of the book "The Reinvention of The New York Times", has been advising media around the world for years. He knows the journalistic business and the challenges faced by the media in these times of change and uncertainty. We take a look with him at some of the...

Digital native brands

In recent years we have seen numerous examples of digitally native vertical brands proliferating on the Internet: digital native brands that are born on the Internet, live and grow on the Internet, with a lower risk business model, easier to launch and proposals that engage with digital consumers. These are...

The winners of the "Woman Forward", supported by Proa Comunicación, talk about equality

Last October, the Woman Forward Foundation, directed by Miriam Izquierdo, presented its Woman Forward Awards for "Corporate Governance and Gender Diversity". One of the awards, which recognized the career of the athlete Theresa Zabell, was presented by Lucía Casanueva, managing partner of Proa Comunicación. The event, in which Proa Comunicación...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.