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How to manage reputational scandals

Alberto AndreuAssociate Professor at the School of Economics and Business Studies of the University of Navarra, clarifies what are reputational scandals, what causes them and how they can be managed.

"Companies have to work more organised by projects than by functions. Reputational risk occurs when there is an element within an organisation that does not have a clear manager," he said.

Proa Comunicación produces a video about the Marqués del Atrio's harvesting way

In order to show how a day of harvesting is and how the grapes are transferred to the winery, Bodegas Marqués del Atrio has commissioned Proa Comunicación the script and production of a video, where you can see the activity that takes place around a day of harvesting, capturing the...

-- "The Infanta Cristina was unfairly sentenced to the dock and no one has apologised to her".

The criminal lawyer Pau Molins, who defended the Infanta Cristina in the trial of the Noos case, has stated that she "was unfairly seated in the dock" and "no one has apologised" after her acquittal. Molins made this statement at the second edition of the Observatory 'La pena...

Pedro Rodríguez -- Afghanistan and the post-American world

Between the assault on the Capitol and the withdrawal from Kabul: the disturbing end of an era The withdrawal from Afghanistan is not what it seems. It is not a short-lived international news story, nor a distant event encapsulated 8,000 kilometres away. Nor should it be a new opportunity for the...

Juan Cardona -- Mood waves and election polls

Something came to my mind that I have already witnessed in some electoral campaigns in which I have participated in recent years. It is common to see specialised polling companies approaching me to carry out "tailor-made" electoral surveys, as another campaign tool, in order to serve as a tool for the...

Spanish communication agencies, the fastest growing in Spain

Spanish communications consultancies have grown the most in the last five years, dominating the market over multinationals, according to the communications news portal Dircomfidencial. The results are quite conclusive. The fact is that national communication firms are the fastest growing in the...

Two Proa Comunicación's communication campaigns, among the best of 2019

Two communication campaigns carried out by Proa Comunicación have been selected as the best campaigns in the ranking prepared by Top Communication corresponding to 2019. These ones are the organization of the third edition of the National Snow Sports Awards and the celebration of Madrid VAT Forum The main objective...

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How to manage reputational scandals

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