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How to manage reputational scandals

Alberto AndreuAssociate Professor at the School of Economics and Business Studies of the University of Navarra, clarifies what are reputational scandals, what causes them and how they can be managed.

"Companies have to work more organised by projects than by functions. Reputational risk occurs when there is an element within an organisation that does not have a clear manager," he said.

The four basic principles of crisis communication

There are four basic "1 hour cash advance no fax" principles that should define any crisis communication strategy: anticipation, agility, quality of information and truthfulness. Anticipation requires planning and implies the prior existence in the company of a communication plan and a crisis manual.....

Branded content and brand journalism: companies with their own voice in the digital agora

Not so long ago, talk of new forms of disintermediated communication by companies was a fast track to being declared anathema by the guardians of journalistic and communicational essences. How could companies dare to propose the occupation of spaces traditionally reserved for the media...?

Cantabria prepares to host the World Snowshoe Championship

The World Snowshoeing Championships will take place for the first time in Spain between 2 and 4 March. The Fuente Dé cable car, located in the Liébana region within the Picos de Europa National Park, will be witness to a unique spectacle in Spain....

Doubles in scorched earth

Situated in a vague (and apparently mobile) middle ground between the parliamentary debate and the party rally, television debates have been increasing in multiples of two: there have been two debates of the number one candidates, two debates of other candidates (in Barcelona, for example, in...

Successful Organisation and Media Presence at the Marqués del Atrio Event with Palop and Juanito in Seville

Proa Comunicación had great success organizing and inviting media to the Bodegas Marqués del Atrio event that took place a few days ago in Alcalá de Guadaira (Seville). Palop and Juanito, former football players from Sevilla and Real Betis respectively, participated in the commentary of a derby between two Sevillian...

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

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How to manage reputational scandals

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