How to manage reputational scandals

The President of Red Eléctrica de España and former Minister of Public Administration, Jordi Sevilla, reviewed the 'Current State of Spain' at the Proa Comunicación Observatory held on Tuesday, February 5 at the Deusto Business School. "In Spain, the idea of public interest has been lost," he lamented. This concern...

No one today doubts that we are going through a turbulent time marked by the uncertainty generated by constant technological evolution. It seems that the only certainty we have left is the classic adage that change is the only thing that is permanent. In the field of corporate communication, these exceptional times generate...

"Equality today is a mere declaration of principles", proclaimed Javier Ortega Smith, Secretary General of VOX, at the first Observatory of the year of the tenth anniversary of Proa Comunicación under the slogan 'Defending Spain in the courts', held this Monday at the Club Financiero Génova. This forceful statement was made by...

A simple and familiar framework of business strategy is to determine where to play (what sector or market to serve) and how to win (what it takes to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the best performers in...

Now that we are halfway through January, we can take a few minutes to look back at 2018 from an advertising perspective. The past year has left us with a great legacy in terms of trends. If we understand advertising as just one more tool for the advertising industry, we...

"The audit of media circulation and audience is required by advertisers and quality content has to be paid for", acknowledged Manuel Sala, director general of Información y Control de Publicaciones S.A. (OJD), at the PROA Communication Observatory, held at Degussa's headquarters. "That...