News

Dircomfidential -- Foresight, truthfulness and prudent presentation are among the keys to communication in a criminal case.

The specialised digital media Dircomfidential collects the reflections of Mercedes AsoreyDirector of Litigation Communications at PROAThe report on the so-called "newsreel penalty" in media trials.

According to Mercedes Asorey, "procedures tend to drag on for a long time and this period is decisive for the reputation of the person under investigation, which makes it necessary to establish a communication strategy that also takes into account the medium and long term".

Read the full article here at Dircomfidential

ABC reports on the Proa Communication Observatory

The national newspaper ABC, has published in today's edition a report on the Observatorio Proa de la Comunicación, held yesterday and whose speaker was Antonio Belmonte, Director of External Communication at Deloitte, who focused his speech on the importance of communication as a tool for...

PROA develops the Marqués del Atrio Group's online store

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group's corporate website allows them to sell their wines directly to all consumers. Thus, the...

José María Segovia Explains the Keys to Providing Excellent Professional Services and the Importance of Reputation

José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing excellent professional services, among which he highlighted the passion and obsession for excellence and perfectionism. He also noted that human resources management is very important, in which, in his opinion, it...

Top Communication -- PROA makes the brand film "UNE. Shared Progress".

The specialised digital media Top Comunicación has echoed the brand film "UNE. Progreso Compartido", which PROA has produced for the Spanish Association for Standardisation, UNE. In the words of Javier García, general director of UNE and vice-president of ISO, "the video perfectly reflects the essence of standardisation: the...

Minuto de oro o minuto de la basura?, article by Pablo Carbajosa in Vozpópuli

Pablo Carbajosa, head of Effective Writing and Public Speaking at Proa Comunicación, has reflected in an article published in Vozpópuli on the electoral campaigns and the mistakes being made by the different political options. Under the headline "¿Minuto de oro o minuto de la basura", Carbajosa is categorical about the...

PROA develops the Marqués del Atrio Group's online store

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group's corporate website allows them to sell their wines directly to all consumers. Thus, the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.