Dircomfidential -- Foresight, truthfulness and prudent presentation are among the keys to communication in a criminal case.

In recent years we have seen numerous examples of digitally native vertical brands proliferating on the Internet: digital native brands that are born on the Internet, live and grow on the Internet, with a lower risk business model, easier to launch and proposals that engage with digital consumers. These are...

The other day I met an old friend. Luis. He is 42 years old. He lives alone in Madrid. And he is a staunch fan of Alberto Chicote's programme. But, curiously, he doesn't like cooking. What he likes is something else. Luis is part of that collective...

A new edition of the PROA Communication Observatory was held on 15 April. On this occasion, the Observatory's guest speaker was Pablo Fernández, Professor of Financial Management at IESE, who spoke about ACCOUNTING CREATIVITY, LACK OF SUPERVISION AND FINANCIAL CRISIS (lies and lack of...

"The most diverse organisations have a competitive advantage in their markets", said Mirian Izquierdo, president of the Woman Forward Foundation during the presentation today of the 'Report to promote the creation of value and equality in companies: proposals to move forward', which was supported by...

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

The vast majority of professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one discipline in particular that is immersed in a real transformation, it is the...