Dircomfidential -- Foresight, truthfulness and prudent presentation are among the keys to communication in a criminal case.

A recent Kantar survey asked more than 30,000 consumers in more than 50 countries how they expect companies to act during the coronavirus pandemic. According to the survey, 75% of respondents said that companies should not use this crisis opportunistically for business purposes, and that they...

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group's corporate website allows them to sell their wines directly to all consumers. Thus, the...

"Crises affect all companies, not just poorly managed ones," warned Yago de la Cierva, professor of Corporate Communications and Crisis Management at IESE Business School, during his speech at the Proa Observatory, held at Degussa's headquarters. Professor De la Cierva gave a lecture on 'How to ask for forgiveness after...

The first Observatory of the year of the tenth anniversary of Proa Comunicación with the Secretary General of Vox, Javier Ortega Smith, has received a great reception from the public. Almost a hundred people gathered at the Club Financiero Génova in Madrid to listen to Ortega Smith, who spoke about the...

Juan Ramón Corpas, account director and recently incorporated into the PROA team, has published an article in TOP COMUNICACIÓN about the mediating role that consultancy firms play between their clients and journalists. In it, he explains how consultancy firms should channel the interests of their clients with the aim of...

"We have to differentiate between fake news and disinformation," warned Borja Bergareche, Vocento's digital innovation director, during his speech at the Proa Observatory, held at Degussa's headquarters. Bergareche spoke about 'Profitable journalism in the era of fake news and Silicon Valley platforms', clarifying exactly what we mean when we talk about...