The association Orellana Circle y PROA Communication have signed a collaboration agreement with the aim of contributing to the promotion and visibility of female talent. In the framework of Women's Day, both entities have formalised the agreement with which PROA becomes the communication and reputation consultant of the association, a benchmark in the effort to achieve equal professional opportunities in our society.
The signing of the agreement took place in the central Madrid headquarters of PROA, with the participation of Leticia Espinosa de los Monteros, president of the Círculo de Orellana; Regina Plañiol, secretary general of the association; as well as the managing partners of PROA, Lucía Casanueva and Valvanuz Serna Ruiz.
Leticia Espinosa de los Monteros pointed out that "the alliance with PROA is very relevant to strengthen the dissemination of all the actions of the association, whose activity is more intense every day". "From the Círculo de Orellana we are producing new publications, institutional alliances, academic conferences and different initiatives with which we want to reach wider audiences," said the president of the association.
"Communication is fundamental to continue to spread the talent of women who carry out all kinds of activities, but also to inspire girls and young women who are looking for references, models and opportunities to choose their professional careers and their life projects," reflected Lucía Casanueva.
"PROA is a consultancy founded by women where we have always defended that talent and leadership should be recognised in society, especially in the business world. That is why we are looking forward to the challenge of contributing to the activities of the Círculo de Orellana", said Valvanuz Serna Ruiz.
PROA will promote and disseminate the activities of the Círculo de Orellana.
Throughout this year, PROA will contribute to the dissemination of the intense activity of the Círculo de Orellana, including the presentation of new publications, academic activities, initiatives with the private sector, consolidation of new alliances with civil society organisations and the media. Always with women as protagonists.
The Círculo de Orellana is a non-profit association declared of public interest in February 2020 and is made up of women from a wide range of professional fields. Its objectives include promoting women's talent and leadership; contributing to the strengthening of professional values; disseminating the work of women with great careers; promoting meetings between professional women; incorporating the vision of women of other nationalities; and sharing achievements as a source of inspiration for other professionals.
Photo (from left to right): Regina Plañiol, Lucía Casanueva, Leticia Espinosa de los Monteros and Valvanuz Serna Ruiz at PROA's Madrid headquarters.