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Top Communication -- PROA makes the brand film "UNE. Shared Progress".

The specialised digital media Top Communication has echoed the brand film "UNE. Shared Progress", that PROA has made for the Spanish Association for Standardisation, UNE.

In the words of Javier GarcíaThe General Director of UNE and vice-president of ISO, "The video perfectly reflects the essence of standardisation: dialogue, and how the Association, throughout our history, with a global approach, has generated and shared knowledge through standards. We are very satisfied with the result and with the good reception it is having".

Ben KendallCreative Director of PROA and creative director of this piece, highlights that "consumers want authentic stories, stories that resonate on a personal level; more and more, they shy away from anything that smacks of prefabricated messages or catch phrases. That's why brands have to learn to transform their story into a narrative that has impact and reach, and that's precisely what a brand film powerful it is capable of doing".

Read the full article here at Top Communication.

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Top Communication -- PROA makes the brand film "UNE. Shared Progress".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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