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Top Communication -- PROA makes the brand film "UNE. Shared Progress".

The specialised digital media Top Communication has echoed the brand film "UNE. Shared Progress", that PROA has made for the Spanish Association for Standardisation, UNE.

In the words of Javier GarcíaThe General Director of UNE and vice-president of ISO, "The video perfectly reflects the essence of standardisation: dialogue, and how the Association, throughout our history, with a global approach, has generated and shared knowledge through standards. We are very satisfied with the result and with the good reception it is having".

Ben KendallCreative Director of PROA and creative director of this piece, highlights that "consumers want authentic stories, stories that resonate on a personal level; more and more, they shy away from anything that smacks of prefabricated messages or catch phrases. That's why brands have to learn to transform their story into a narrative that has impact and reach, and that's precisely what a brand film powerful it is capable of doing".

Read the full article here at Top Communication.

Are you fascinated by the leadership of Game of Thrones?

Tell me no more. As a woman, as a coach, and as a lifelong student of leadership, I am baffled by this collective fascination with such a violent series. Beyond the enormous investment in historical sets, elaborate aesthetics, original plots and - let's not be innocent - intensive and extensive sexual content, its...

The Luca de Tena Foundation renews the portal of the Laboratory to deepen trends and journalistic training

The Journalism Laboratory of the Luca de Tena Foundation starts a new stage. After having closed several national and international agreements to share training resources and jointly promote events, efforts are now directed towards the web, which has been completely redesigned and a broad content plan has been created so...

Pablo Fernández at the Proa Observatory: "a regeneration of financial practices is needed".

A new edition of the PROA Communication Observatory was held on 15 April. On this occasion, the Observatory's guest speaker was Pablo Fernández, Professor of Financial Management at IESE, who spoke about ACCOUNTING CREATIVITY, LACK OF SUPERVISION AND FINANCIAL CRISIS (lies and lack of...

Great success of participation in José Luis González-Besada's lecture at the Proa Observatory

The presentation by José Luis González-Besada, Director of Communication and Institutional Relations of El Corte Inglés, at the Proa Observatory, where he spoke on 'Communication in large corporations', aroused the interest of a large number of communication directors and company managers.

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Proa Comunicación Organizes the First Conference on VAT held in Spain

Proa Comunicación organized the convocation and communication of the first VAT convention held in Spain, the Madrid VAT Forum. Carried out by the office of Fernando Matesanz of Spanish VAT Services, under the title 'The reform of the Common System of VAT - Towards a new era in intra-community VAT',...

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Top Communication -- PROA makes the brand film "UNE. Shared Progress".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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