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Top Communication -- PROA makes the brand film "UNE. Shared Progress".

The specialised digital media Top Communication has echoed the brand film "UNE. Shared Progress", that PROA has made for the Spanish Association for Standardisation, UNE.

In the words of Javier GarcíaThe General Director of UNE and vice-president of ISO, "The video perfectly reflects the essence of standardisation: dialogue, and how the Association, throughout our history, with a global approach, has generated and shared knowledge through standards. We are very satisfied with the result and with the good reception it is having".

Ben KendallCreative Director of PROA and creative director of this piece, highlights that "consumers want authentic stories, stories that resonate on a personal level; more and more, they shy away from anything that smacks of prefabricated messages or catch phrases. That's why brands have to learn to transform their story into a narrative that has impact and reach, and that's precisely what a brand film powerful it is capable of doing".

Read the full article here at Top Communication.

Carmen Gómez Menor: "Communication is part of the business and it impregnates everything".

The expert in Communication and Brand Carmen Gómez Menor defended that "communication is part of the business and it impregnates everything" during her participation this Wednesday December 18 in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she also warned that...

Spanish Communication Agencies among the Fastest Growing

Spanish communication consulting firms are the ones that have grown the most in the last five years, dominating the market over the multinationals, according to a publication by the communication news portal Dircomfidencial. The results are quite substantial, highlighting that domestic communication firms are those that have grown the most in the last...

Millennials and digital communication

The digital paradigm has burst into all sectors in a transversal way. It is true that, in detail, we could appreciate logical peculiarities in each sector or field of action, but in the end, the conclusion would be that the digital environment has transformed society. A society with different generations, some of...

2019, the year of legal innovation

It is clear to no one that 2018 has been, from a legal point of view, a real revolution in matters such as privacy. After a year of talking about the new European Data Protection Regulation, on 25 May it became fully applicable, and with it, a major change...

Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal House and the impartiality of Justice are under suspicion, only the judge is saved".

"Having the last word does not mean having the truth", said Pilar Urbano presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not to read the last three pages so as not to fall into melancholy. They are the pages dedicated to the sentence....

The choice

It goes without saying that I understood Benedict XVI's resignation as a symptom of normality and modernity in the Catholic Church. That a man of almost 86 years of age should want to leave his responsibilities, retire from the limelight and end his days away from the worldly noise is not only understandable and...

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Top Communication -- PROA makes the brand film "UNE. Shared Progress".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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