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Top Communication -- PROA makes the brand film "UNE. Shared Progress".

The specialised digital media Top Communication has echoed the brand film "UNE. Shared Progress", that PROA has made for the Spanish Association for Standardisation, UNE.

In the words of Javier GarcíaThe General Director of UNE and vice-president of ISO, "The video perfectly reflects the essence of standardisation: dialogue, and how the Association, throughout our history, with a global approach, has generated and shared knowledge through standards. We are very satisfied with the result and with the good reception it is having".

Ben KendallCreative Director of PROA and creative director of this piece, highlights that "consumers want authentic stories, stories that resonate on a personal level; more and more, they shy away from anything that smacks of prefabricated messages or catch phrases. That's why brands have to learn to transform their story into a narrative that has impact and reach, and that's precisely what a brand film powerful it is capable of doing".

Read the full article here at Top Communication.

Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".

Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on...

Crisis Management, a Debate in Proa Comuncación's Next Observatory

On March 11, 2004, Spain suffered its most savage attack in its history. Terrorists chose Madrid to make an example out of for their political gain, and the Madrid Emergency Center 112 was responsible for managing the crisis. On November 8, Proa Communication's next Observatory 'Public Emergencies: Prevention and Planning...

José Luis Martínez-Almeida: "The Center-Right Cannot Stay at Home on May 26".

"The centre-right cannot stay at home on May 26," insisted José Luis Martínez-Almeida repeatedly, the Partido Popular's candidate for Mayor of Madrid, during his speech at the Proa Comunicación Observatory with a presentation titled 'Recovering Madrid for Everyone' , held at the Wellington Hotel. Martínez-Almeida put special emphasis on the...

Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal Household and the impartiality of Justice are under suspicion, only the judge is saved".

"Having the last word does not mean having the truth," said Pilar Urbano, presenting her book 'La Pieza 25', key to understanding the ins and outs of the 'Nóos case', but with a certain irony she recommended "not reading the last three pages to avoid falling in melancholy. These are...

Marqués del Atrio Group

Graphic design and corporate identity

UPDATING THE CORPORATE IDENTITY OF A WINEMAKING GROUP...

Proa Comunicación participates in the meeting of Fuencisla Clemares in FEDEPE

The managing partners of Proa Comunicación have participated in the FEDEPE Meetings-Colloquium Cycle. On this occasion, Fuencisla Clemares, general director for Google Spain and Portugal was presented with the FEDEPE Leadership Award for Female Directors 2017. "The beginning is the most important part of any task" said Ana Bujaldón, president of FEDEPE....

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Top Communication -- PROA makes the brand film "UNE. Shared Progress".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
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