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Lucía Casanueva -- The magnet effect of the Spain of the pacts'.

Lucía Casanuevamanaging partner of PROA Communicationpublishes an article in the daily The Debate where he argues that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "turn our country into a backbone of the next global future".

With the title 'El efecto imán de la España de los pactos', Lucía Casanueva stresses: "We can be a benchmark country for more and better. There is wood. There is a lack of self-esteem. We need to burn what's left over. We need to move the machines. Civil society must breathe with two lungs, without getting out of the way. All the meat on the grill. Street, business, industry, parliament, media. In the forge. Warming up the engines that will help us to enjoy the social highways we deserve".

Read the full article here.

Cristóbal Montoro is confident in the strength of the Spanish economy, "as long as policies do not spoil it".

"There are reasons to think that this can go well, as long as policies do not spoil it", concluded Cristóbal Montoro, former Minister of Finance of the PP, referring to the Spanish economy, in his speech at the Proa Comunicación Observatory on Thursday 4 July. Montoro spoke on 'The Spanish economy and its challenges...

Ricardo Cuevas and Alberto Mendoza -- Creating the 'equity story': the essential tool for attracting investors

Few moves are as momentous a change for a company as going public. It is a goal that involves risks: a stumble in the plan or a false start can be a drag on its future development. But becoming a listed company also means securing financing, resolving the issue of the...

José Manuel Campa, or knowing how to communicate with data an explanation and a way out of the crisis.

The former Secretary of State for the Economy, José Manuel Campa, opened the 14th Congress of the Spanish Association of Private Equity Institutions (ASCRI) last Friday with a striking message about Spain's exit from the crisis. His speech, "Economic outlook for Spain and Europe", was not a review of the...

José Luis Martínez-Almeida: “Neither Frankenstein governments work nor Frankenstein motions of censure are going to work”.”

PROA Comunicación has organised a new edition of its current affairs dialogues to bring together business leaders and executives with the Mayor of Madrid, José Luis Martínez-Almeida, who, together with political analyst Ignacio Varela, analysed the main challenges facing the city and the political and economic context in Spain....

Lucía Casanueva, Member of Judges Panel which Selected Adriana Domínguez as "Woman Leader of 2019".

Lucía Casanueva, founding partner of Proa Comunicación, was selected as a member of the panel of judges of the "Mujer Líder 2019" awards (Women Leaders of 2019), whose 15 members have unanimously elected Adriana Domínguez, CEO of Adolfo Domínguez, as "Mujer Líder 2019". Adriana Domínguez currently spearheads the renewal and...

Communication, a valuable tool for Private Equity managers and investors

The good moment that the Private Equity (PE) sector is experiencing, both in Spain and globally, is an opportunity for financial communication to add value. Because PE is an asset with great competitive advantages: it generates constant business for managers or General Partners, high returns for investors, and...

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Lucía Casanueva -- The magnet effect of the Spain of the pacts'.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.