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Lucía Casanueva -- The magnet effect of the Spain of the pacts'.

Lucía Casanuevamanaging partner of PROA Communicationpublishes an article in the daily The Debate where he argues that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "turn our country into a backbone of the next global future".

With the title 'El efecto imán de la España de los pactos', Lucía Casanueva stresses: "We can be a benchmark country for more and better. There is wood. There is a lack of self-esteem. We need to burn what's left over. We need to move the machines. Civil society must breathe with two lungs, without getting out of the way. All the meat on the grill. Street, business, industry, parliament, media. In the forge. Warming up the engines that will help us to enjoy the social highways we deserve".

Read the full article here.

Communication, a valuable tool for Private Equity managers and investors

The good moment that the Private Equity (PE) sector is experiencing, both in Spain and globally, is an opportunity for financial communication to add value. Because PE is an asset with great competitive advantages: it generates constant business for managers or General Partners, high returns for investors, and...

Inmaculada Mardones: "The most important tribunes or operations are still published first on paper rather than online".

On Friday 26 October, the third edition of the "Proa Communication Observatory" was held. On this occasion, the guest speaker was Inmaculada Mardones, former editor-in-chief of "El País" and Director of Communications at the Ministry of Public Works under Magdalena Álvarez. Mardones holds a degree in Communication...

José Carlos Díez, author of the best-seller "Hay vida después de la crisis", participates in the Proa Communication Observatory

A new edition of the PROA Communication Observatory was held on 18 June. On this occasion, the guest speaker was José Carlos Díez, economist and author of the best-seller "Hay vida después de la crisis" (There is life after the crisis) -a book that has sold 70,000 copies-, who analysed the recovery...

Workers optimistic about the future of work

BCG Henderson Institute and Harvard Business School have released Future Positive: How Companies Can Tap Into Employee Optimism to Navigate Tomorrow's Workplace, a research project detailing a global forecast of 6,500 business leaders' and 11,000 middle-skill workers' perceptions of the future of work. At a time...

Lucía Casanueva -- "Writing disciplines the brain and brings order to life".

In this interview for The Luxonomist, the managing partner of PROA, Lucía Casanueva, tells us about her life and professional career, and details the concepts that define the communication agency she runs. A journalist by training, a businesswoman by action and an entrepreneurial woman, Lucía Casanueva is the founder of PROA, a company that...

The secret keys to branding

Branding? Brand image? Relevance? A self-respecting brand needs to be more than just a logo, colours, an easy-to-remember sounding name, an attractive and memorable slogan, etc. In order for a brand not to remain so simple - and therefore so weak - it needs to...

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Lucía Casanueva -- The magnet effect of the Spain of the pacts'.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.