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Lucía Casanueva -- The magnet effect of the Spain of the pacts'.

Lucía Casanuevamanaging partner of PROA Communicationpublishes an article in the daily The Debate where he argues that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "turn our country into a backbone of the next global future".

With the title 'El efecto imán de la España de los pactos', Lucía Casanueva stresses: "We can be a benchmark country for more and better. There is wood. There is a lack of self-esteem. We need to burn what's left over. We need to move the machines. Civil society must breathe with two lungs, without getting out of the way. All the meat on the grill. Street, business, industry, parliament, media. In the forge. Warming up the engines that will help us to enjoy the social highways we deserve".

Read the full article here. 

Great success of participation in José Luis González-Besada's lecture at the Proa Observatory

The presentation by José Luis González-Besada, Director of Communication and Institutional Relations of El Corte Inglés, at the Proa Observatory, where he spoke on 'Communication in large corporations', aroused the interest of a large number of communication directors and company managers.

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Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

Tessi Iberia Trusts Proa Comunicación with the Communication of its Innovation Event in Madrid

Tessi Iberia trusted the communication of its first event about innovation in Madrid with Proa Comunicación. They presented the tech startup accelerator, Pèpites Shaker, a different model based in transferring innovation from newly formed startups to larger companies. Proa Comunicación managed inviting press and media relations, achieving important impacts in...

The PROA Observatory with Ana Pastor, published in ABC and ¡Hola!

The participation of Ana Pastor, Vice-President of the Congress of Deputies and spokesperson of the PP in the Commission for Reconstruction, in the PROA Observatory held on 23 July, has been published in ABC and in the magazine ¡HOLA!  

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Jordi Sevilla, participant in the PROA Communication Observatories: "we are entering a languid stagnation".

On 26 November, a new edition of the PROA Communication Observatories was held. On this occasion, the guest speaker was the former Minister of Public Administrations, Jordi Sevilla, who spoke to a large group of businessmen and representatives of civil society about the economic situation we are experiencing...

Cantabria prepares to host the World Snowshoe Championship

The World Snowshoeing Championships will take place for the first time in Spain between 2 and 4 March. The Fuente Dé cable car, located in the Liébana region within the Picos de Europa National Park, will be witness to a unique spectacle in Spain....

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