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Lucía Casanueva -- The magnet effect of the Spain of the pacts'.

Lucía Casanuevamanaging partner of PROA Communicationpublishes an article in the daily The Debate where he argues that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "turn our country into a backbone of the next global future".

With the title 'El efecto imán de la España de los pactos', Lucía Casanueva stresses: "We can be a benchmark country for more and better. There is wood. There is a lack of self-esteem. We need to burn what's left over. We need to move the machines. Civil society must breathe with two lungs, without getting out of the way. All the meat on the grill. Street, business, industry, parliament, media. In the forge. Warming up the engines that will help us to enjoy the social highways we deserve".

Read the full article here. 

The importance of managing crisis communication

"Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are becoming increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a...

The four basic principles of crisis communication

There are four basic "1 hour cash advance no fax" principles that should define any crisis communication strategy: anticipation, agility, quality of information and truthfulness. Anticipation requires planning and implies the prior existence in the company of a communication plan and a crisis manual.....

Proa Comunicación organises the first FaqFraud meeting at the ISDE headquarters

FaqFraud, a non-profit initiative that constitutes a line of help to stop fraud in the ecosystem of digital advertising, held on Thursday, April 26, the I FaqFraud Meeting in the new headquarters in Madrid of ISDE Law Business School. The event, organized by Proa Comunicación, featured four presentations and a presentation on the...

Reputation is built from within

We have heard ad nauseam that the best protection against a communication crisis is to have a great reputation and a strong support network. Those of us who work in the wonderful world of corporate communications know that achieving these two things requires a lot of time and effort on the one hand...

Álvaro Nieto - Damn neutrals

Access Álvaro Nieto's blog The concept of 'fake news', which has become so fashionable in recent times, contains a terrible message in its very name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, given that it is the media that...

PROA Report -- US Elections 2020

PROA analyses the context and how the Democrat's victory will affect Spain's future. DOWNLOAD THE REPORT

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