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Pablo Fernández at the Proa Observatory: "a regeneration of financial practices is needed".

A new edition of the PROA Communication Observatory was held on 15 April.PhotoFernandez, P.4 On this occasion, the Observatory's guest speaker was Pablo Fernández, Professor of Financial Management at IESE, who gave a lecture on ACCOUNTING CREATIVITY, LACK OF OVERSIGHT AND FINANCIAL CRISIS (lies and lack of reasonableness).

Fernández has reviewed some of the hot spots of the financial crisis that emerged in 2007 and which have brought to light serious problems such as the bankruptcy of the savings banks and their impact on the pockets of the State, shareholders and savers, the exorbitant accumulation of public debt or the abuse of the so-called "revolving doors", i.e. the transfer to certain private companies of civil servants or politicians with a previous activity related to the sectors to which they belong. Likewise, this internationally renowned expert in company valuation analysed aspects of the financial reality such as the low historical profitability of pension plans in our country and criticised others such as the lack of preparation of certain judges and lawyers in the commercial field or the lack of rigour in their declarations by many executives belonging to regulatory and supervisory bodies. Fernández called for a regeneration of financial practices and of the institutions whose function it is to oversee their correct development.

ABOUT THE PROA OBSERVATORIES - meetings for a maximum of 20 people in which a topical issue is addressed by an expert in the field. Among the personalities who have taken part in these meetings are Manuel Conthe, Chairman of the Advisory Board of Expansión and Actualidad Económica, who reflected on good and bad banking practices. The economist José Carlos Díez, who analysed the economic situation. The Minister of Education, Culture and Sport, José Ignacio Wert, who explained the key aspects of the educational reform, the former minister Jordi Sevilla and the writer, priest and meditation expert Pablo D'Ors.

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

Luis de Vega, ABC journalist: "We have not known how to recycle or adapt to the new forms of communication".

The fifth edition of the "Observatorio Proa de la Comunicación" was held on Monday 12 November. On this occasion, the guest speaker was Luis de Vega, former correspondent of the ABC newspaper in the Maghreb, special envoy to many international conflicts, with special emphasis on those occurring on the African continent, and...

2019, the year of legal innovation

It is clear to no one that 2018 has been, from a legal point of view, a real revolution in matters such as privacy. After a year of talking about the new European Data Protection Regulation, on 25 May it became fully applicable, and with it, a major change...

Álvaro Nieto: "The situation of journalism is dramatic".

The deputy director of the magazine 'Tiempo', Álvaro Nieto, took part in the 9th edition of the Proa Communication Observatory. Nieto stressed that "the situation of journalism in Spain is dramatic". From November 2008 to the present day, a third of journalists have been made redundant: 10,000 of the 30,000...

Artificial intelligence, key among the 50 most innovative companies

For innovative companies, the current landscape continues to be marked by the growing importance of digital technology. Specifically, a new BCG report, The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation are increasingly deploying digital technology in their...

What do wholesale banking customers want?

What are the current needs of corporate banking customers? To date, they still demand a fully trusted manager, as well as products and services for their financing and transactional needs. But now they want more. They want the relationship with their bank to be simpler and more direct,...

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