Facilitating the return of talent to Spain is a goal that more and more companies in our country are setting themselves. This is the theme chosen by the programme "TVE's "Aquí hay trabajo with the participation of Bárbara Yuste, consultant at Proa Comunicación, as an example of a communications professional who decided to leave Spain in 2017 to work and train in Boston.
An experience that, as Yuste comments in the video, allowed him to return to his country with new ideas and a more open and prepared mentality to approach professional challenges from a very different perspective.
Bárbara Yuste holds a PhD in Journalism from the Complutense University. Throughout her more than 18 years of career, she has worked as a journalist at ABC and has developed her facet as a communicator in different companies and organisations. An expert in corporate communication and digital strategy, she has combined her professional practice with her academic career, which she began in 2004 at the Carlos III University of Madrid, where she continues to teach, as well as at other universities and business schools. She is also one of the pioneers in digital journalism.