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José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".

The Director of Communication and Institutional Relations of the European University and President of Multinationals for Marca España, José María Palomares, stressed the responsibility of the dircom in managing the reputation of his organisation to become a true "guardian" of reputation, a very precious asset for companies.

During his speech at the Proa Observatory, Palomares highlighted what, in his opinion, are the three most important ingredients relevant to reputation: direct experience, consistency and coherence between what is said and what is actually done, and what others say about us (the company).

For Palomares, one of the stakeholders who can contribute most to a company's reputation are the employees themselves, whom he considers to be the best brand ambassadors.

Companies in the publishing world commit to social initiatives

Firms from the publishing and artistic world such as TF Artes Gráficas, Proa Comunicación, Sensory Sounds have shown their support for the exhibition-auction of the In Movement Foundation: 4 Ugandan Contemporary Artists. The aim of this initiative is entirely charitable; it seeks to raise funds for art education projects developed by In Movement....

Aristotle and communication

To improve communication in our companies, perhaps we should go back to the origins. Recall the elements identified by Aristotle in Ancient Greece: What makes someone a good communicator? Let us remember the basics of any effective communication: ethos, pathos and logos. Ethos is essentially your credibility. The reason why...

The five lighthouses

Organised by the Association of Advertising Agencies, last Thursday I was lucky enough to participate in Bilbao in a seminar with Ferrán Ramón Cortés, author of 'La isla de los cinco faros' (The island of the five lighthouses) and expert in communication. Three hours to reflect in a group on communication oriented towards the construction...

Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

The managing partner of PROA Comunicación, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOU, a space for interviews with figures in communication and entrepreneurship. Lucía Casanueva and Javier Cabedo Figueredo take a look at the history of PROA, its corporate culture, its story, how it is...

Valvanuz Serna Ruiz -- The importance of customer immersion

Anyone who has prepared a proposal for a communication plan for a potential client has started their presentation with the so-called "Situation Analysis", which is the section used to describe the company and the products or services it offers to the market. This is completed with information...

Rafael Villaseca, at the PROA Comunicación Observatory: "We are in the middle of a process of change".

Rafael Villaseca, former CEO of Gas Natural Fenosa and current President of the Naturgy Foundation, participated in the Proa Communication Observatory held at the Boston Consulting Group headquarters on Wednesday, April 10. Rafael Villaseca is an industrial engineer from the Polytechnic University of Catalonia and an MBA from IESE. He...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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