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José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".

The Director of Communication and Institutional Relations of the European University and President of Multinationals for Marca España, José María Palomares, stressed the responsibility of the dircom in managing the reputation of his organisation to become a true "guardian" of reputation, a very precious asset for companies.

During his speech at the Proa Observatory, Palomares highlighted what, in his opinion, are the three most important ingredients relevant to reputation: direct experience, consistency and coherence between what is said and what is actually done, and what others say about us (the company).

For Palomares, one of the stakeholders who can contribute most to a company's reputation are the employees themselves, whom he considers to be the best brand ambassadors.

"Spain leads in reputation management, measurement and know-how".

Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition,...

Roberto Ruiz Ballesteros -- Dispute communication: truth and appearance of the judicial process

Individuals and companies subject to legal proceedings face two problems. The first is caused by the investigation itself by prosecutors and magistrates and, above all, by its potential consequences. The courts must decide whether there is sufficient evidence to convict them and determine what the penalty should be, which is a...

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

Companies in the publishing world commit to social initiatives

Firms from the publishing and artistic world such as TF Artes Gráficas, Proa Comunicación, Sensory Sounds have shown their support for the exhibition-auction of the In Movement Foundation: 4 Ugandan Contemporary Artists. The aim of this initiative is entirely charitable; it seeks to raise funds for art education projects developed by In Movement....

Find me an enemy and you will win

If there are two extraordinary episodes in the scenario of fake news spread by social media bots run by communications consultancies, it is Cambridge Analytica and Birnbaum & Finkelstein. Almost everything is known about the former. That Facebook "sold" to Cambridge Analytica -for academic purposes-, detailed information on 50 million of its customers.

Investment priorities set digital leaders apart

Companies that are committed to expanding the skills of their workforces and investing more in technology tend to show a higher degree of digital development than those that allocate fewer resources to these priorities. This is demonstrated by a study by the Boston Consulting Group (BCG), which has been...

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José María Palomares: "The dircom must become the true 'guardian' of the organisation's reputation".

More conversations, more ideas, more PROA. Follow us on our networks.

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More conversations, more ideas, more PROA.
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