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Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

The managing partner of PROA Communication, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOUa space for interviews with figures from the world of communication and entrepreneurship.

Lucía Casanueva and take us on a journey through the history of PROA, its corporate culture, its story, how it selects new professionals and how it promotes a working model based on employee happiness and wellbeing. A journey that also takes us to Santander, its bay and gastronomy.

NEWS TO YOU (NTY) is a platform for media intelligence whose mission is to be the meeting point for those who want to be informed with rigour and plurality. In its weekly podcast, every Thursday you can listen to inspiring stories of those who have succeeded in making their dreams come true.

The full podcast can also be enjoyed at Youtube.

 

 

"The future of journalism is to be ethical, moral, rigorous and with quality".

Ex-director of El Mundo David Jiménez said that "the future of journalism is to be ethical, moral, rigorous and of quality" during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship...

Ortega Smith: "Equality today is a mere declaration of principle".

"Equality today is a mere declaration of principles", proclaimed Javier Ortega Smith, Secretary General of VOX, at the first Observatory of the year of the tenth anniversary of Proa Comunicación under the slogan 'Defending Spain in the courts', held this Monday at the Club Financiero Génova. This forceful statement was made by...

Times keep changing

The acceleration that has infected our lives has also reached political cycles. A month in the 21st century is much longer than a year in the 20th century, and a year is equivalent to a decade. When the motion of censure that brought Pedro Sánchez to the government of the...

Vae Solis Corporate, partner of Proa Comunicación, and Footprint > Consultants merge to create Vae Solis Communications

Vae Solis Corporate, Proa Communication partner since 2013, and Footprint> Consultants announce their merger under the name of Vae Solis Communications. This operation unites two renowned strategic communication companies, committed to the independence of the Board of Directors. This gives rise to an important actor in the communication sector in...

Jordi Sevilla sketches the Spain of the future at the Proa Observatory

When will we really emerge from the crisis? What will the Spanish economy be like when it recovers? Will employment really grow in 2014 or will it be more a statistical question than a real one? Are we heading towards a world of greater social inequality? These are some of the questions addressed by Jordi Sevilla, economist and Senior...

The future of pensions

The pension system needs urgent reform to remain viable The future viability of Spain's current pension system is an issue of growing concern to experts and to public and private entities that provide services to citizens to address the need for...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.