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Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

The managing partner of PROA Communication, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOUa space for interviews with figures from the world of communication and entrepreneurship.

Lucía Casanueva and Javier Cabedo Figueredo take us on a journey through the history of PROA, its corporate culture, its story, how it selects new professionals and how it promotes a working model based on employee happiness and wellbeing. A journey that also takes us to Santander, its bay and gastronomy.

NEWS TO YOU (NTY) is a platform for media intelligence whose mission is to be the meeting point for those who want to be informed with rigour and plurality. In its weekly podcast, every Thursday you can listen to inspiring stories of those who have succeeded in making their dreams come true.

The full podcast can also be enjoyed at Youtube.

Altran

Leadership and corporate positioning

POSITIONING AS A LEADER IN THE ENGINEERING AND R&D SECTOR...

Leader in the textile sector -- Confidential

Crisis communication

COMMUNICATING A REDUNDANCY PLAN TO MINIMISE REPUTATIONAL DAMAGE...

-- Women's cycling: the rise of two-wheelers during the pandemic

Are unisex bikes really bikes for men? A new article in El Confidencial analyses how cycling, and specifically women's cycling, has experienced significant growth since the pandemic. The Giant group, the world's largest manufacturer, which maintains a clear policy through its...

Ismael Nafría: "Paying for information is today an irremediable option for the survival of the media".

Ismael Nafría, author of the book "The Reinvention of The New York Times", has been advising media around the world for years. He knows the journalistic business and the challenges faced by the media in these times of change and uncertainty. We take a look with him at some of the...

Carmen Gómez Menor: "Communication is part of the business and it impregnates everything".

The expert in Communication and Brand Carmen Gómez Menor defended that "communication is part of the business and it impregnates everything" during her participation this Wednesday December 18 in a session on the situation and new challenges facing the profession organised by Proa Comunicación, in which she also warned that...

Condé Nast chooses PROA Comunicación to develop its communication strategy in Spain

Condé Nast Publications, one of the most important multimedia publishing groups in the world, has chosen PROA Comunicación to develop its communication strategy in Spain. Present in 29 countries on five continents, Condé Nast has the most prestigious titles in Spain: Vogue, Glamour, GQ, CN Traveler, AD and Vanity Fair ....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.