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Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

The managing partner of PROA Communication, Lucía Casanueva, has participated as a guest on the podcast NEWS TO YOUa space for interviews with figures from the world of communication and entrepreneurship.

Lucía Casanueva and Javier Cabedo Figueredo take us on a journey through the history of PROA, its corporate culture, its story, how it selects new professionals and how it promotes a working model based on employee happiness and wellbeing. A journey that also takes us to Santander, its bay and gastronomy.

NEWS TO YOU (NTY) is a platform for media intelligence whose mission is to be the meeting point for those who want to be informed with rigour and plurality. In its weekly podcast, every Thursday you can listen to inspiring stories of those who have succeeded in making their dreams come true.

The full podcast can also be enjoyed at Youtube.

The winners of the "Woman Forward", supported by Proa Comunicación, talk about equality

Last October, the Woman Forward Foundation, directed by Miriam Izquierdo, presented its Woman Forward Awards for "Corporate Governance and Gender Diversity". One of the awards, which recognized the career of the athlete Theresa Zabell, was presented by Lucía Casanueva, managing partner of Proa Comunicación. The event, in which Proa Comunicación...

The future of pensions

The pension system needs urgent reform to remain viable The future viability of Spain's current pension system is an issue of growing concern to experts and to public and private entities that provide services to citizens to address the need for...

The challenges of Brand Spain

Javier Martín-Domínguez, president of the International Press Club, has analysed the challenges of Brand Spain in the videos of the tenth anniversary of Proa Comunicación. He also summarised the evolution of communication and how it has been influenced by the irruption of new technologies, giving as an example the decisive role of...

2019, the year of legal innovation

It is clear to no one that 2018 has been, from a legal point of view, a real revolution in matters such as privacy. After a year of talking about the new European Data Protection Regulation, on 25 May it became fully applicable, and with it, a major change...

Technology dominates the intangibles market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is revealed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corpore Excellence and whose presentation...

Communication, key to repositioning investment advisors in the face of Mifid II

The entry into force of Mifid II on 1 January 2018 is causing profound changes in the business models of entities offering investment advisory services. In a process of transposition of the Spanish regulations into European law that has not yet been finalised, one of the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Lucía Casanueva -- Reinventing the concept of a communications consultancy firm

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.