Proa Comunicación, in the last issue of Real Deals

Proa Comunicación has been responsible for the design, editing and printing of the first Annual Report of the Lantania Group of 2018. It is a 48-page document in which, apart from presenting the company and capturing the solvency of its annual accounts, they explain their philosophy and their business lines ....

The latest scandals involving major banks as reported in the press - the illegal wiretapping ordered by the former chairman of BBVA, the failed appointment of the CEO of Santander, or the lawsuits filed by investors who have lost their money in shares or mandatory convertible bonds of Banco Popular - continue to put...

In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. We often become those "judges"...

What are the current needs of corporate banking customers? To date, they still demand a fully trusted manager, as well as products and services for their financing and transactional needs. But now they want more. They want the relationship with their bank to be simpler and more direct,...

What do we call VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, which give their name to the original English expression, today mark the business communication activity that we communication professionals have to carry out, sometimes with the aim of...

The criminal lawyer Pau Molins, who defended the Infanta Cristina in the trial of the Noos case, has stated that she "was unfairly seated in the dock" and "no one has apologised" after her acquittal. Molins made this statement at the second edition of the Observatory 'La pena...