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Valvanuz Serna-- Recommendations for organisations in a post-COVID world

Valvanuz Serna, Managing Partner of PROA, is a new approach to communication in a post COVID world and analyses, in order to Influential CantabriaThe different aspects to be taken into account in order to "navigate" with flexibility in a context where what works today may not work tomorrow.

It has been a year since the coronavirus hit us full force and it is here to stay, it seems. For any company, regardless of size and activity, trying to plan around the virus is a real challenge, even for those with the best crisis plans. The situation is dynamic and changing by the minute. And while the main focus at the moment is still on reducing the spread of the virus and protecting people's health, especially that of the most vulnerable, there are a range of economic effects that also need to be taken into account.

In addition to this, there is another crisis, that of trust in institutions, which means that companies are taking on a new role in terms of brand and its values. In this context, what do we recommend to organisations in a post-COVID world?

Companies should not use this crisis opportunistically for brand promotion in the first place, as they are demonstrably expected to be helpful during this pandemic. It is time for action and nothing communicates more than facts. Any business move that might suggest that this situation is being exploited for the benefit of the business can have disastrous effects on the reputation of that brand.

This complete article has been published in Influyentes Cantabria. Access by clicking here click here.

What value does lobbying bring to a company and to our society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, detail what value lobbying brings to a company and to our society. As they explain, lobbying is an action designed, planned and aimed at public decision-makers to provide information in a responsible and transparent way about the company's activities....

The VINCI Autoroutes Foundation trusts in Proa for the communication of the 5th edition of the European Barometer of responsible driving

The VINCI Autoroutes Foundation relies on Proa Comunicación for the communication of the 5th edition of the European Barometer of Responsible Driving, which will present its results in April. As every year, the foundation carries out a large survey of European drivers from 11 countries of the European Union to...

Proa Comunicación Organizes the First Conference on VAT held in Spain

Proa Comunicación organized the convocation and communication of the first VAT convention held in Spain, the Madrid VAT Forum. Carried out by the office of Fernando Matesanz of Spanish VAT Services, under the title 'The reform of the Common System of VAT - Towards a new era in intra-community VAT',...

-- Interview with Lucía Casanueva, managing partner of PROA, in Influyentes Cantabria

Committed to excellence, tenacious and with a wide working capacity, Lucía Casanueva, managing partner of PROA, explains in an interview for Influyentes Cantabria the importance of communication in the post-COVID era. According to the managing partner of PROA, internal communication is now the most important thing. Employees...

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Leadership and corporate positioning

POSITIONING AS A LEADER IN THE ENGINEERING AND R&D SECTOR...

Proa Comunicación Attends the Presentation of the Resport "The Challenge of STEM Vocations".

The lack of guidance and academic difficulty are two key factors in the drop of enrollment in technical careers, according to the conclusions of the study "The challenge in STEM vocations," presented this Tuesday, September 24 in Madrid and attended by Proa Communicación. The report, carried out by the Asociación...

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Valvanuz Serna-- Recommendations for organisations in a post-COVID world

This complete article has been published in Influyentes Cantabria. Access by clicking here click here.

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.