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Innovative trends in communication

Juan de los Ángelesdirector and founder of C4Eshared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles underlined the importance of innovation and creativity in the strategies of companies, which are increasingly attentive to what is currently shaping the market and attracting consumers.

De los Ángeles highlighted the importance for companies in any sector of being aware of the latest trends in order to anticipate changes and meet the increasingly demanding requirements of their customers. And the fact is that today innovation is the best tool, also in the field of communication.The aim is to continue to improve and to offer products and services with a clear demand to the market.

In his speech, Juan de los Ángeles reviewed the main trends that are shaping the future of advertising campaigns and communication strategies of companies, such as "the power of the 'mini versus the maxi'" and the application of technology to consumption.

Enrique Alcat's positive influence

Last week one of Spain's great crisis communication experts died in Pamplona. Enrique Alcat has gone too soon. He was only 51 years old. I still remember how I helped him plan his trip to Santander in August last year. He wanted to prepare it carefully because...

PROA collaborates in the organisation and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organization and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park. The race for the national snowshoeing title, organised by Picos Xtreme, will be an...

Antonio García Villanueva -- Microinfluencers: what are they and how to use them in communication?

Antonio García Villanueva, Senior Consultant at PROA, analyses for an article in TOP Comunicación that 2021 could be the year of the micro-influencers as they have more credibility than media influencers. The evolution of the digital era has brought new consumer and influencer profiles. Companies, aware of this new...

What is the difference between talking and communicating?

It is often said that the big difference between speaking and communicating is that the speaker only conveys information, while the communicator is also capable of arousing emotions in his audience. Kennedy is the best example. Emotions that move to action. This week marks the 50th anniversary of...

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

How to communicate in VUCA environments

What do we call VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, which give their name to the original English expression, today mark the business communication activity that we communication professionals have to carry out, sometimes with the aim of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Innovative trends in communication

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More conversations, more ideas, more PROA.
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