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Innovative trends in communication

Juan de los Ángelesdirector and founder of C4Eshared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles underlined the importance of innovation and creativity in the strategies of companies, which are increasingly attentive to what is currently shaping the market and attracting consumers.

De los Ángeles highlighted the importance for companies in any sector of being aware of the latest trends in order to anticipate changes and meet the increasingly demanding requirements of their customers. And the fact is that today innovation is the best tool, also in the field of communication.The aim is to continue to improve and to offer products and services with a clear demand to the market.

In his speech, Juan de los Ángeles reviewed the main trends that are shaping the future of advertising campaigns and communication strategies of companies, such as "the power of the 'mini versus the maxi'" and the application of technology to consumption.

ABC echoes the Proa Observatory of Communication

The newspaper of national circulation ABC, has published a review on the Observatory Proa of the Communication, celebrated the past Thursday and that had like speaker to Carlos Espinosa of the Monteros, High Commissioner of the Government for the Spain Brand, who exhibited the talk 'Spain today: how they see...

The importance of managing crisis communication

"Crisis communication is becoming more and more important in companies. It is a threat to relationships with a priority audience and relationships are becoming increasingly loose, any threat can break them. Ideally, crisis communication should not be seen as the last link in the chain, but as a...

Irene Garrido: "At least two more years of economic growth are necessary to recover the levels of employment prior to the crisis".

The Secretary of State for Economy and Business Support, Irene Garrido, participated yesterday morning in an informative breakfast organised by Executive Forum, with the sponsorship of the Excellence in Management Club and Ibercaja. During the meeting, held at the Palace Hotel in Madrid, Garrido analysed the...

Technology dominates the intangibles market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is revealed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corpore Excellence and whose presentation...

Lucía Casanueva -- The magnet effect of the Spain of the pacts'.

Lucía Casanueva, managing partner of PROA Comunicación, has published an article in the newspaper El Debate in which she argues that it is time to carry out reforms and reach agreements "that can serve to place Spain on the podium that its citizens deserve", and thus "convert our country into a...

What do wholesale banking customers want?

What are the current needs of corporate banking customers? To date, they still demand a fully trusted manager, as well as products and services for their financing and transactional needs. But now they want more. They want the relationship with their bank to be simpler and more direct,...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.