News

  • News
  • 11 April 2019
  • 1 min. reading time

Innovative trends in communication

Juan de los Ángelesdirector and founder of C4Eshared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles underlined the importance of innovation and creativity in the strategies of companies, which are increasingly attentive to what is currently shaping the market and attracting consumers.

De los Ángeles highlighted the importance for companies in any sector of being aware of the latest trends in order to anticipate changes and meet the increasingly demanding requirements of their customers. And the fact is that today innovation is the best tool, also in the field of communication.The aim is to continue to improve and to offer products and services with a clear demand to the market.

In his speech, Juan de los Ángeles reviewed the main trends that are shaping the future of advertising campaigns and communication strategies of companies, such as "the power of the 'mini versus the maxi'" and the application of technology to consumption.

Challenges for sports sponsorship in the face of digital transformation

Sponsorship, like the rest of the Marketing-Mix tools, is also facing powerful challenges in the face of the digital transformation in which we are immersed. Due to the great changes we are experiencing in terms of the way we communicate and inform ourselves about sporting events, sponsorship is perhaps facing a...

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  • 3 min. reading time

Proa Comunicación collaborates with the XIV Edition of the HANDS Charity Auction

Proa Comunicación will again participate in the Hands 2018 charity auction for the Emalaikat Foundation, an NGO dedicated to the creation and development of sustainable water resources in Africa. The auction will be held on December 4th in Madrid (Casa Club C/Pinar 17), and the entire proceeds will go to...

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  • 1 min. reading time

Proa Comunicación Joins the APD

Proa Comunicación has become a full partner of the Assosiation for Management Progress, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed,...

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  • 1 min. reading time

Roberto Ruiz Ballesteros -- Dispute communication: truth and appearance of the judicial process

Individuals and companies subject to legal proceedings face two problems. The first is caused by the investigation itself by prosecutors and magistrates and, above all, by its potential consequences. The courts must decide whether there is sufficient evidence to convict them and determine what the penalty should be, which is a...

  • News
  • 3 min. reading time

Proa Communication's Digital Director Moderates a Roundtable on Cybersecurity and Robots

Bárbara Yuste, director of digital communication at Proa Comunicación, participated in a roundtable last Friday, November 15, about "New Professional Profiles" organised by the Spanish Digital Foundation. This roundtable was part of the Digital Employment Forum that took place at La Nave in Madrid. During the debate, Fernando Davara, president...

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  • 1 min. reading time

Mario Garcés -- Transition

The author denounces a general cause against the spirit of the Transition at the hands of a left that, as he denounces, makes use of a manipulated historical memory I am convinced that more than half of the new thinkers who give their opinion on the role of Martín Villa in the Transition and...

  • News
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.