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Proa Comunicación Joins the APD

Proa Comunicación has become a full partner of the Assosiation for Management ProgressAPD, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed, thanks to its objectivity and independence, to be one of the most prestigious training, information, and networking centers nationwide.

For the founding partners at Proa Comunicación, Lucía Casanueva and Valvanuz SernaThis strategic alliance with the APD allows us to improve our communication strategy and development that we offer our clients.

Mercedes Asorey -- We are all judges

In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. We often become those "judges"...

Technology dominates the intangibles market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is revealed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corpore Excellence and whose presentation...

What was a crisis like?

No one today doubts that we are going through a turbulent time marked by the uncertainty generated by constant technological evolution. It seems that the only certainty we have left is the classic adage that change is the only thing that is permanent. In the field of corporate communication, these exceptional times generate...

Ontier Selects Proa Comunicación to Produce its Corporate Video

Ontier, international law firm located in fourteen countries, has trusted in Proa Comunicación to create their corporate video. In it, Proa has embodied what Ontier represents, a firm offering what every client is looking for: a legal partner for your business that will treat your problems like their own, that...

Proa Comunicación Sponsors the "Corporate Governance and Gender Diveristy" Awards

Proa Comunicación is sponsoring the "Corporate governance and gender diversity" awards organized by the Women Forward Foundation and will take place October 28th, from 19 to 23 hours, at the Italian Embassy. The awards were created to distinguish the companies and institutions that have integrated an exceptional level of gender...

"Gold is a form of money that may even deserve to be called the last means of payment".

The chief economist of Degussa, Thorsten Polleit, points out that low interest rates, high debt, political instability and "the safety net of central banks" are the main dangers of the European economy Low interest rates, high debt, political instability, "without forgetting the safety net of central banks", are the main...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.