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Proa Comunicación Joins the APD

Proa Comunicación has become a full partner of the Assosiation for Management ProgressAPD, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed, thanks to its objectivity and independence, to be one of the most prestigious training, information, and networking centers nationwide.

For the founding partners at Proa Comunicación, Lucía Casanueva and Valvanuz SernaThis strategic alliance with the APD allows us to improve our communication strategy and development that we offer our clients.

The importance of the crisis manual

If improvisation is one of the worst enemies in crisis communication, the crisis manual becomes the best of our allies. It is a dynamic document that serves as a roadmap and establishes the basic response mechanisms for dealing with a crisis. It should contain the...

ABC reports on the Proa Communication Observatory

The national newspaper ABC has published a report on the Proa Communication Observatory, held last Thursday, which featured Carlos Espinosa de los Monteros, the Government High Commissioner for Marca España, who gave a talk on 'Spain today: how we are seen, how we...

Keys to a viable pension system for the future

The future unviability of the current public, contributory, pay-as-you-go pension system in Spain is one of the urgent issues to be addressed by any government, but political expediency causes it to be postponed time and time again. The expert Diego Valero, president of the consultancy Novaster, explains to Proa...

Jordi Sevilla: "In Spain the idea of public interest has been lost".

The President of Red Eléctrica de España and former Minister of Public Administration, Jordi Sevilla, reviewed the 'Current State of Spain' at the Proa Comunicación Observatory held on Tuesday, February 5 at the Deusto Business School. "In Spain, the idea of public interest has been lost," he lamented. This concern...

Communication, key to repositioning investment advisors in the face of Mifid II

The entry into force of Mifid II on 1 January 2018 is causing profound changes in the business models of entities offering investment advisory services. In a process of transposition of the Spanish regulations into European law that has not yet been finalised, one of the...

Bárbara Yuste, Digital Communication Director of Proa Comunicación, recognized among 100 Women with Communicative Talent

Bárbara Yuste, director of the Communications Department at Proa Comunicación, has been chosen as one of the 100 communication professionals with talent to communicate in the tenth anniversary of Wellcomm's Communication Perspectives, a reference publication in the sector, which throughout its ten years of existence has...

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Proa Comunicación Joins the APD

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.