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Proa Comunicación Joins the APD

Proa Comunicación has become a full partner of the Assosiation for Management ProgressAPD, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed, thanks to its objectivity and independence, to be one of the most prestigious training, information, and networking centers nationwide.

For the founding partners at Proa Comunicación, Lucía Casanueva and Valvanuz SernaThis strategic alliance with the APD allows us to improve our communication strategy and development that we offer our clients.

Crisis Management, a Debate in Proa Comuncación's Next Observatory

On March 11, 2004, Spain suffered its most savage attack in its history. Terrorists chose Madrid to make an example out of for their political gain, and the Madrid Emergency Center 112 was responsible for managing the crisis. On November 8, Proa Communication's next Observatory 'Public Emergencies: Prevention and Planning...

Lucía Casanueva -- Humanising society has business impact

In an article published in CORRESPONSABLES, PROA managing partner Lucía Casanueva reflects on women's leadership and professional equality. A year ago CORRESPONSABLES published an interview with Nuria Chinchilla, professor at IESE and expert in leadership and women, in which she said: "The market is...

The Proa Communication Observatory with Martínez-Almeida, in Dircomfidencial

Dircomfidencial has echoed the Proa Communication Observatory that was held on 10 May with the PP candidate for Mayor of Madrid, José Luis Martínez-Almeida, as an example of the events that communication agencies have organised in recent weeks with different candidates for the mayoralty of Madrid....

Vae Solis Corporate, partner of Proa Comunicación, and Footprint > Consultants merge to create Vae Solis Communications

Vae Solis Corporate, Proa Communication partner since 2013, and Footprint> Consultants announce their merger under the name of Vae Solis Communications. This operation unites two renowned strategic communication companies, committed to the independence of the Board of Directors. This gives rise to an important actor in the communication sector in...

Valvanuz Serna-- Recommendations for organisations in a post-COVID world

Valvanuz Serna, Managing Partner of PROA, delves into communication in a post-COVID world and analyses, for Influyentes Cantabria, different aspects to take into account in order to "navigate" with flexibility in a context in which what works today may not work tomorrow. A year ago...

Mercedes Asorey -- We are all judges

In this article published in Dircomfidencial, PROA's Director of Litigation Communications, Mercedes Asorey, reflects on the strategy that should accompany legal proceedings, from storytelling to negotiation, including reputation management. We all have a judge inside us. We often become those "judges"...

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Proa Comunicación Joins the APD

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.