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Proa Comunicación Joins the APD

Proa Comunicación has become a full partner of the Assosiation for Management ProgressAPD, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed, thanks to its objectivity and independence, to be one of the most prestigious training, information, and networking centers nationwide.

For the founding partners at Proa Comunicación, Lucía Casanueva and Valvanuz SernaThis strategic alliance with the APD allows us to improve our communication strategy and development that we offer our clients.

Subscriptions, an alternative to the advertising model in digital media?

Following our previous analysis of the different subscription models that are being implemented in the media sector, in this new issue of the Dossier evoca entitled "Subscriptions, the new black" we wanted to delve deeper into the implications for companies from the point of view of the media...

Cristóbal Montoro is confident in the strength of the Spanish economy, "as long as policies do not spoil it".

"There are reasons to think that this can go well, as long as policies do not spoil it", concluded Cristóbal Montoro, former Minister of Finance of the PP, referring to the Spanish economy, in his speech at the Proa Comunicación Observatory on Thursday 4 July. Montoro spoke on 'The Spanish economy and its challenges...

-- Communication, a tool for risk management

Our Account Director, Cristina García Alonso, has published an article in SegurosNews about how a communication policy is a fundamental tool for companies when it comes to managing risks and reputation. Have you ever found out about an appointment in your company through the media?

Asunción Velasco, from PwC: "We are promoting the figure of digital brand ambassadors".

The head of internal communication 02128 cash advance at PricewaterhouseCoopers (PwC), Asunción Velasco, said at the eighth edition of the Proa Communication Observatory: "We want all PwC employees to be ambassadors of our brand". Specifically, they already have around 130 digital ambassadors for the consultancy firm. "They are people...

Proa Comunicación's Campaign for Madrid SnowZone, Recognized Among the Best of 2018

Top Comunicación has recognised the marketing communications campaign of the 2nd National Winter Sports Awards, carried out by Proa Comunicación, as one of the best of the year. Marked in the category of Culture and Entertainment, the campaign was developed during the months of September, October and November of 2018,...

Lack of expertise and training, main cause of miscarriages of justice in finance

IESE Prof. Pablo Fernández opened the Encuentros Degussa, organised by Proa Comunicación, with a presentation in which he analyzed real cases he has encountered in the more than 150 lawsuits and arbitrations in which he has participated. On the decision of the President of the Government to change the law...

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Proa Comunicación Joins the APD

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.