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Proa Comunicación Joins the APD

Proa Comunicación has become a full partner of the Assosiation for Management ProgressAPD, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed, thanks to its objectivity and independence, to be one of the most prestigious training, information, and networking centers nationwide.

For the founding partners at Proa Comunicación, Lucía Casanueva and Valvanuz SernaThis strategic alliance with the APD allows us to improve our communication strategy and development that we offer our clients.

Pause and accelerate or pause and stall?

As usual in recent months, macro data are difficult to interpret. Keeping track of the large amount of daily data and putting together a macro thesis is like building a puzzle that is constantly changing its physiognomy. If this is normally difficult, the last few months have been particularly challenging, as the...

The Wanda Metropolitano stadium, the achievement in record time of an iconic and differentiating landmark

The fact that a stadium inaugurated in September 2017 has been chosen to host the Champions League final is not only due to technological advances, the capacity in number of spectators, or the access facilities. Since 1988, when the Community of Madrid approved a new stadium for the...

Ortega Smith : "Equality today is a mere declaration of principles".

"Equality today is a mere declaration of principles," proclaimed Javier Ortega Smith, Secretary General of VOX, in the first observatory of the year celebrating the tenth anniversary of Proa Comunicación under the slogan 'Defending Spain in the courts', held on Monday at the Club Financiero Génova. This strong affirmation was...

The importance of the crisis manual

If improvisation is one of the worst enemies in crisis communication, the crisis manual becomes the best of our allies. It is a dynamic document that serves as a roadmap and establishes the basic response mechanisms for dealing with a crisis. It should contain the...

Hismael Doval gives a workshop on innovation at the headquarters of Proa Comunicación

Hismael Doval, Innovation Manager of Deloitte, has given a workshop on its specialty to Proa Comunicación employees at the agency's headquarters. "The workshop was held at the beginning of his speech, in which he said: "Innovate is to implement a creative idea with the purpose of creating value for customers. Through a video and questions that...

Proa Comunicación collaborates in the organization of the III Madrid SnowZone Championship for journalists

Madrid SnowZone, one of the largest covered snow tracks in the world and the only one in Spain, held the 3rd Madrid SnowZone Championship for journalists on Sunday 22nd April. The third edition has consolidated an essential sports event for the media, which counted on the representation of more than...

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