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Technology dominates the intangibles market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is revealed by the Global Intangible Finance Tracker (GIFT) 2018which was presented this Tuesday by Corpore Excellence and attended by Proa Comunicación.. However, these intangibles, which represent a high percentage of the business values of the internet giants, are not disclosed. Take Amazon for example: of the $827 billion worth of intangibles, $810 billion are not disclosed.

Another sector with a significant presence in the ranking is telecommunications. Specifically, there are four companies, led by AT&T. It is followed by the also American Verizon, Softbank of Japan and Deutsche Telecom of Germany. Intangibles in the case of AT&T amount to 220 billion dollars, which represents 62% of its enterprise value.

In other economic areas, the report finds huge gaps between the leaders and the companies that follow them. For example, in the aerospace and defence sector, the United Technologies network discloses $16 billion worth of intangibles, which is double the total disclosed by the second largest, Rolls Royce. This "gap" is also evident in sectors such as medical: the net amount of intangibles disclosed by DowDuPont is five times more than that of its nearest rival.

The report also confirms the growing importance of intangible assets for companies in the global economy, as well as the trends observed in this area in different countries.

You can consult the full report with all the graphs in this link (pdf): http://brandfinance.com/images/upload/gift.pdf

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.