News

Technology dominates the intangibles market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is revealed by the Global Intangible Finance Tracker (GIFT) 2018which was presented this Tuesday by Corpore Excellence and attended by Proa Comunicación.. However, these intangibles, which represent a high percentage of the business values of the internet giants, are not disclosed. Take Amazon for example: of the $827 billion worth of intangibles, $810 billion are not disclosed.

Another sector with a significant presence in the ranking is telecommunications. Specifically, there are four companies, led by AT&T. It is followed by the also American Verizon, Softbank of Japan and Deutsche Telecom of Germany. Intangibles in the case of AT&T amount to 220 billion dollars, which represents 62% of its enterprise value.

In other economic areas, the report finds huge gaps between the leaders and the companies that follow them. For example, in the aerospace and defence sector, the United Technologies network discloses $16 billion worth of intangibles, which is double the total disclosed by the second largest, Rolls Royce. This "gap" is also evident in sectors such as medical: the net amount of intangibles disclosed by DowDuPont is five times more than that of its nearest rival.

The report also confirms the growing importance of intangible assets for companies in the global economy, as well as the trends observed in this area in different countries.

You can consult the full report with all the graphs in this link (pdf): http://brandfinance.com/images/upload/gift.pdf

Proa Comunicación organises the I National Congress of Resilience

Proa Comunicación organised the I Congreso Nacional de Resiliencia (First National Resilience Conference) that will take place November 14 at the Fundación Areces in Madrid. It will last for two days and was launched by the Spanish Institute of Resilience (IER), an organisation whose mission is to promote resilience in...

Claire Global relies on PROA to produce its corporate video

Claire Global, an intelligent marketplace for agrifood companies, has relied on Proa Comunicación to produce its corporate video. Proa has put into value a pioneering software in the sector, based on artificial intelligence and machine learning. In addition, it has shaped how Claire Global responds to the need to connect,...

José María Segovia Explains the Keys to Providing Excellent Professional Services and the Importance of Reputation

José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing excellent professional services, among which he highlighted the passion and obsession for excellence and perfectionism. He also noted that human resources management is very important, in which, in his opinion, it...

"Spain leads in reputation management, measurement and know-how".

Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition,...

Proa Comunicación hosts the presentation of FaqFraud, an initiative to stop fraud in digital advertising

According to Google's latest report, advertisers are losing 3.5 million dollars a day with unauthorized resale of inventory and domain spoofing in 16 of the world's most relevant digital media. For this reason, FaqFraud was born, a non-profit initiative that constitutes a line of help to stop fraud in the...

Communication and customer experience

The emergence of customer relationship trends in recent years is mainly due to the rapid evolution of the market. The emergence of new business models and new ways of marketing them has changed not only the employment and professional landscape, but also the way in which the business...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.