News

José María Segovia Explains the Keys to Providing Excellent Professional Services and the Importance of Reputation

José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing excellent professional services, among which he highlighted the passion and obsession for excellence and perfectionism. He also noted that human resources management is very important, in which, in his opinion, it is essential to combine fostering a very demanding environment while also showing generosity. At this point, he advocated fostering the sense of belonging to the company at all levels.

All of this, in his opinion, results in good customer service and therefore also into something that he considered of utmost importance; the reputation of the company, an essential intangible to grow business.

Jordi Sevilla: "In Spain the idea of the general interest has been lost".

The Chairman of Red Eléctrica de España and former Minister of Public Administrations, Jordi Sevilla, reviewed the 'Spain's current moment' at the Proa Communication Observatory held on Tuesday 5 February at Deusto Business School. "In Spain, the idea of the general interest has been lost", he lamented. This concern and...

PROA Comunicación Will Manage the Madrid VAT Forum 2020

Proa Comunicación will manage the communication of the Madrid VAT Forum 2020, the second edition of this congress, which will be held in February 2020, will address the new and different aspects of this European tax. The event is organized by the firm, directed by Fernando Matesanz, specialized in Spanish...

Jordi Sevilla sketches the Spain of the future at the Proa Observatory

When will we really emerge from the crisis? What will the Spanish economy be like when it recovers? Will employment really grow in 2014 or will it be more a statistical question than a real one? Are we heading towards a world of greater social inequality? These are some of the questions addressed by Jordi Sevilla, economist and Senior...

Catherine Barba: "We are in a broken world".

"The world is changing faster than ever. With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and business angel, talks about the world in which we find ourselves, a world that, in her opinion, "is in rupture". The changes we are experiencing today force us, in her opinion, to...

Spain's reconstruction, with Ana Pastor

Ana Pastor, vice president of the Congress of Deputies and spokesperson for the PP in the Commission for Reconstruction, inaugurated the first post-COVID PROA Observatory on Thursday, July 23, with a talk on the activity and results of the aforementioned commission, whose documents were submitted to a vote the day...

Keys for banks to improve their reputation

The latest scandals involving major banks as reported in the press - the illegal wiretapping ordered by the former chairman of BBVA, the failed appointment of the CEO of Santander, or the lawsuits filed by investors who have lost their money in shares or mandatory convertible bonds of Banco Popular - continue to put...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.