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José María Segovia Explains the Keys to Providing Excellent Professional Services and the Importance of Reputation

José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing excellent professional services, among which he highlighted the passion and obsession for excellence and perfectionism. He also noted that human resources management is very important, in which, in his opinion, it is essential to combine fostering a very demanding environment while also showing generosity. At this point, he advocated fostering the sense of belonging to the company at all levels.

All of this, in his opinion, results in good customer service and therefore also into something that he considered of utmost importance; the reputation of the company, an essential intangible to grow business.

Innovation and Communication, the perfect tandem

The vast majority of professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one discipline in particular that is immersed in a real transformation, it is the...

Pedro Rodríguez -- Afghanistan and the post-American world

Between the assault on the Capitol and the withdrawal from Kabul: the disturbing end of an era The withdrawal from Afghanistan is not what it seems. It is not a short-lived international news story, nor a distant event encapsulated 8,000 kilometres away. Nor should it be a new opportunity for the...

Workers optimistic about the future of work

BCG Henderson Institute and Harvard Business School have released Future Positive: How Companies Can Tap Into Employee Optimism to Navigate Tomorrow's Workplace, a research project detailing a global forecast of 6,500 business leaders' and 11,000 middle-skill workers' perceptions of the future of work. At a time...

Lourdes Garzón: "Digital transformation is more complicated for paper magazines".

In this video, Lourdes Garzón analyses the current situation of journalism and the media in an environment of change and important challenges for information professionals. In addition to the role of technologies and digital platforms, Garzón addresses the phenomenon of fake news and the...

Diversification and business focus, values of specialised asset management communication

According to Inverco figures, the Collective Investment Institutions (CIIs) market in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume in CIIs (investment funds, pension funds, SICAVs, mutual funds, pension funds,...

Álvaro Nieto: "The situation of journalism is dramatic".

The deputy director of the magazine 'Tiempo', Álvaro Nieto, took part in the 9th edition of the Proa Communication Observatory. Nieto stressed that "the situation of journalism in Spain is dramatic". From November 2008 to the present day, a third of journalists have been made redundant: 10,000 of the 30,000...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.