José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing excellent professional services, among which he highlighted the passion and obsession for excellence and perfectionism. He also noted that human resources management is very important, in which, in his opinion, it is essential to combine fostering a very demanding environment while also showing generosity. At this point, he advocated fostering the sense of belonging to the company at all levels.

All of this, in his opinion, results in good customer service and therefore also into something that he considered of utmost importance; the reputation of the company, an essential intangible to grow business.