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Ben Kendall's production company Warren Films produces McCann's Grand Gold Ampe campaign for DGT.

The production company of Ben Kendall, creative director of Proa Comunicación, has realised the "Dead or Alive" campaign, created by the McCann agency for the Dirección General de Tráfico, was awarded the Gran AMPE de Oro in Multimedia, a category that encompasses more than three media awarded by the Asociación de Medios Publicitarios de España (Spanish Advertising Media Association).

This is a great recognition for Warren Films, in charge of the production of all the campaign spots.

José María Beneyto: "The relationship between governance and strategic communication is increasingly close".

José María Beneyto has been an official of the European Union, Member of the European Parliament, and worked in the European Parliament. He is also a Professor of Public International Law and International Relations and has extensive experience as a lawyer specialising in mergers and acquisitions, corporate law, European and competition law and arbitration. He also...

Lucía Casanueva -- "With artificial intelligence, human talent shines brighter than ever".

Our managing partner Lucia Casanueva addresses in an interview with the agency Europa Press aspects such as the irruption of AI, social networks, disinformation and the relevance of communication for the business of organisations. "Communication is a tool for managing intangible assets in order to generate...

-- Cinfo, a leading Spanish company in automatic production technologies, trusts in PROA

Cinfo, a leading Spanish company in automatic production technologies, has entrusted PROA to develop its communication strategy. The start of its Tiivii project - with which it aspires to become the European leader in Automatic TV - and the hiring of 20 specialists in artificial intelligence and software development, will be the first step in the...

Gonzalo Rodríguez Lombao -- Institutional relations: win-win between the administration and businesses

Our communication consultant Gonzalo Rodríguez Lombao has published in Topcomunicacion an article on institutional relations and its main role in the current public and private context, given that the different sectors are increasingly interconnected.

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Pilar Urbano -- "Disinformation is the worst tyranny".

On the occasion of World Press Freedom Day, PROA welcomes the illustrious journalist Pilar Urbano (Valencia,1940), author of several books on the monarchy, such as La Reina muy de Cerca or El precio del Trono, and other political topics, such as 11-S: El secreto de la Casa Blanca,...

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

On 4th December, Lucía Casanueva, founding partner of Proa Comunicación participated in the fourth edition of the forum "The future of biotechnology, media and public opinion" which took place in Áliter. In her speech, Lucía Casanueva explained the growing importance of communication in the biotechnology...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.