News

Ben Kendall's production company Warren Films produces McCann's Grand Gold Ampe campaign for DGT.

The production company of Ben Kendall, creative director of Proa Comunicación, has realised the "Dead or Alive" campaign, created by the McCann agency for the Dirección General de Tráfico, was awarded the Gran AMPE de Oro in Multimedia, a category that encompasses more than three media awarded by the Asociación de Medios Publicitarios de España (Spanish Advertising Media Association).

This is a great recognition for Warren Films, in charge of the production of all the campaign spots.

-- Gamma Health relies on PROA for the communication of the COVID-19 inactivating mask.

Gamma Health, a Spanish company of DiggiaGroup, specialised in the supply of protective and health equipment, has entrusted PROA to develop the communication and marketing strategy for its new product, GHKill-VID-WiseProtec, the first reusable mask that inactivates COVID-19. Gamma Health has secured exclusive distribution rights for the...

Interview with Arnaud Dupuis-Castérès, President of Vae Solis Corporate, Proa Comunicación's consulting partner in France.

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communications consultancy and partner of Proa Comunicación, to explain how the agency works and how it tackles major challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy firm specialising in communication strategy and capital...

Proa Comunicación manages the communication of the XIV Scientific Conference of the Alicia Koplowitz Foundation

Proa Comunicación is managing the communication of the XIV Scientific Conference of the Alicia Koplowitz Foundation, to be held on 24 and 25 October in the Auditorium Castellana 33 of Mutua Madrileña. The presentations and round tables will focus on the 'Impact of Social Networks and...

-- Cristina Marcén, appointed director of PROA's Northern Area

Cristina Marcén joins PROA as Director of the Northern Area of the firm. With more than fifteen years of experience in Strategic Communication, Institutional Relations and Corporate Branding in transformational environments with a high component of innovation, Cristina's professional career has been developed in the areas of strategic communications,...

From energy transition to action

The renewable energy sector is now of unprecedented importance on the political and industrial agenda in developed countries. But while countries are making progress in diversification and energy security, the sector is not without its challenges. Price volatility, regulation in some cases, and the...

Ricardo Cuevas García -- SORA: Limited AI, unlimited humans

Our account director Ricardo Cuevas García has written in PRECISA/MENTE the newsletter of the Master in Political and Corporate Communication MCP_UNAV about SORA and the latest developments in Generative AI. Despite its risks, communication managers and professionals should embrace its adoption with logic and respect.

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