News

-- The Palacios Institute for Women's Health and Medicine chooses PROA to execute its communication strategy

The Palacios Institute, a leading private centre specialising in women's health and medicine, has placed its trust in PROA for the management and development of its communication strategy.

Founded 30 years ago, the Palacios Institute is directed by the Dr. Santiago PalaciosHe is also president of the Spanish private gynaecology section and of the Hispanic Osteoporosis Foundation, considered to be one of the best gynaecologists in Europe and the first to create a menopause unit in Spain.

The centre, which is committed to excellence, uses the most advanced and innovative technology in its treatments, offers a personalised and close follow-up with patients at all times and the ability to perform all tests (clinical history, cytology, ultrasound, mammography, analysis, etc.) in less than 90 minutes. It also has a long track record in research, organising for over 20 years the SAMEM congress (National Meeting of Women's Health and Medicine) and GINEP, a private gynaecology congress. She plans to organise a congress for women in general and in this way try to raise awareness of the importance of looking after their health and going to the gynaecologist, as well as to publicise the latest technical innovations that improve both the pelvic floor and sexual health.

Elena Palacios, director of communication at the Institute, said: "It is essential to have a solid communication strategy to showcase all our experience in the sector. We are confident that our collaboration with PROA will meet our expectations".

PROA wins the Ana Baschwitz award for best Communication Agency

PROA Comunicación has been recognised as Best Communication Agency by the Ana Baschwitz Awards, which were held in Madrid for the first time, and which aim to promote the work of professionals in this sector. "It is an honour that in the first edition of these awards, to which PROA...

PROA Comunicación organises a new 'Diálogos de Actualidad' meeting with Emma Marín

The insurance sector is probably one of the sectors that makes the greatest efforts to communicate its activity, because it affects society as a whole, both companies and individuals. Even so, since its beginnings, it has carried with it prejudices and negative connotations against which the communication departments of the companies are fighting...

-- PROA produces the Lantania Group's Annual Report for the second year running

For the second consecutive year, the Lantania Group has entrusted the preparation of its annual report to PROA, which has designed, edited and printed the 2019 report of the company specialising in the construction of large transport, building, water and energy infrastructures. The 2019 Annual Report consists of...

Fede Segarra: "Communication must add value to the bottom line".

PROA Comunicación, a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as senior executives, has held a new edition of its current affairs dialogues with the participation of Fede Segarra, director of communication at Damm, Spain's leading brewery group with a presence in more than 100 countries....

Proa Comunicación collaborates with " In Movement ".

The In Movement: Art for Social Change Foundation, in collaboration with Ivory Press, La casa encendida and others, has organised an art exhibition and auction with works by 4 renowned contemporary Ugandan artists: Ronex Ahimbisibwe, Ismael Katerega, Edison Mugalu and Jonhmary Mukiza. The auction and exhibition will take place in...

Lucía Casanueva -- Benedict XVI: an ode to coherence

Lucía Casanueva, managing partner of PROA Comunicación, reflects in this article published in El Debate on the figure of Benedict XVI and his communicative aspects. Few deaths have such a question mark in their wake as that of Joseph Ratzinger. On the last day of the year, almost through the back door, with a...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.