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PROA Report -- US Elections 2020

PROA analyses the context and how the Democrat's victory will affect Spain's future.

 

 

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Communication, key to repositioning investment advisors in the face of Mifid II

The entry into force of Mifid II on 1 January 2018 is causing profound changes in the business models of entities offering investment advisory services. In a process of transposition of the Spanish regulations into European law that has not yet been finalised, one of the...

Barbara Yuste-- "The data provides scientific evidence, not opinions, but facts".

The debate on the contributions of Big Data and AI has focused on business within organisations, but they are becoming increasingly important for companies' communication strategies. Our Digital Area Manager, Bárbara Yuste, analyses the benefits that the use of Big Data and...

Technology dominates the intangibles market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is revealed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corpore Excellence and whose presentation...

Lucía Casanueva -- "Communication is becoming increasingly complex and needs to be left to professionals".

The managing partner of PROA Comunicación, Lucía Casanueva, answers in this interview in Influencers about the new challenges of communication, which must always be managed by professionals. Lucía Casanueva, managing partner of PROA Comunicación, is one of the most experienced voices in Spain in the field of auditing...

Subscriptions, an alternative to the advertising model in digital media?

Following our previous analysis of the different subscription models that are being implemented in the media sector, in this new issue of the Dossier evoca entitled "Subscriptions, the new black" we wanted to delve deeper into the implications for companies from the point of view of the media...

Antonio Belmonte, new CNMV's Dircom

Antonio Belmonte is the new Director of Communications of the 1 hour cash advance Comisión Nacional del Mercado de Valores (CNMV) as prnoticias has learned.with his appointment, the CNMV aims to strengthen its communication policy and ensure the objective of providing the widest possible dissemination of the information of the CNMV.....

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.