Javier Martín-Domínguez, president of the International Press Club, has analysed the challenges of Brand Spain in the videos of the tenth anniversary of Proa Comunicación. He also summarised the evolution of communication and how it has been influenced by the irruption of new technologies, giving as an example the decisive role of...

Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition,...

Proa Comunicación has managed the last interview of the vice president of the International Olympic Committee (IOC) Juan Antonio Samaranch, who has participated in the program of the channels Teledeporte and Canal 24 Horas 'Objetivo Tokio', a weekly chapter of ten minutes dedicated to sports competitions annuals with the participation...

The national newspaper ABC has published a report on the Proa Communication Observatory, held last Thursday, which featured Carlos Espinosa de los Monteros, the Government High Commissioner for Marca España, who gave a talk on 'Spain today: how we are seen, how we...

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group's corporate website allows them to sell their wines directly to all consumers. Thus, the...

The pension system needs urgent reform to remain viable The future viability of Spain's current pension system is an issue of growing concern to experts and to public and private entities that provide services to citizens to address the need for...