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PROA Report -- US Elections 2020

PROA analyses the context and how the Democrat's victory will affect Spain's future.

 

 

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The "Google tax", a short-term solution

On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...

Trust and credibility

Trust and credibility, over time I have learned that there are two types 1-hour cash loans for bad credit of politicians: those who consider that communication is too important a thing to be left to the press officer; and those who tend to think that journalists are all...

The Vanity Fair breakfast with Iñaki Gabilondo

Last Wednesday, June 13th, Vanity Fair, advised by Proa Comunicación, celebrated a #VF Breakfast at the Orfila Hotel with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno. The occasion celebrated the presentation of the II INTERNATIONAL VANITY FAIR JOURNALISM AWARD to the prestigious journalist. During breakfast, a tribute...

Degussa

Digital Communication
Positioning a brand in the digital environment...

The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial

Pablo de Villota, head of Sponsorship at Proa Comunicación, has participated in an article published in El Confidencial, which deals with the controversial issue of false sponsorships in Formula 1. Regarding the case of Gene Haas, the businessman who decided to enter Formula 1, De Villota assures: "They made mistakes...

Ignacio Tena: "Now everything goes online, paper is in a complicated moment".

BBVA's Director of Sponsorship and Content Communication, Ignacio Tena, said at the 10th edition of the Proa Communication Observatory: "Now everything is about the internet. Paper is going through a complicated time. On the internet, a small piece of information flies, it generates a lot of echo. With a simple tweet, we have...

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