PROA analyses the context and how the Democrat's victory will affect Spain's future.
News
PROA analyses the context and how the Democrat's victory will affect Spain's future.
The "Google tax", a short-term solution
On 21 March 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (known as the "digital...
Trust and credibility
Trust and credibility, over time I have learned that there are two types 1-hour cash loans for bad credit of politicians: those who consider that communication is too important a thing to be left to the press officer; and those who tend to think that journalists are all...
The Vanity Fair breakfast with Iñaki Gabilondo
Last Wednesday, June 13th, Vanity Fair, advised by Proa Comunicación, celebrated a #VF Breakfast at the Orfila Hotel with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno. The occasion celebrated the presentation of the II INTERNATIONAL VANITY FAIR JOURNALISM AWARD to the prestigious journalist. During breakfast, a tribute...
The head of Sponsorship at Proa Comunicación talks about false sponsorship in El Confidencial
Pablo de Villota, head of Sponsorship at Proa Comunicación, has participated in an article published in El Confidencial, which deals with the controversial issue of false sponsorships in Formula 1. Regarding the case of Gene Haas, the businessman who decided to enter Formula 1, De Villota assures: "They made mistakes...
Ignacio Tena: "Now everything goes online, paper is in a complicated moment".
BBVA's Director of Sponsorship and Content Communication, Ignacio Tena, said at the 10th edition of the Proa Communication Observatory: "Now everything is about the internet. Paper is going through a complicated time. On the internet, a small piece of information flies, it generates a lot of echo. With a simple tweet, we have...
Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.
On this website we collect personal data with our own cookies to manage the operation and security of the site and we use third-party cookies to compile statistics in order to offer you personalised advertising. You can obtain more information by consulting our Cookies Policy, as well as deciding which cookies you want to be installed in Preferences settings.