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Iván Martén -- "Oil and gas must not be demonised".

Iván MarténPresident of Orkestra - Basque Institute of Competitiveness, analyses in a new video by PROA the present and future energy situation and the energies that will be strengthened in the coming years. In turn, he describes the role that the green economy and decarbonisation policies will play in Europe's economic recovery.

 

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in the last few years....

Comments in the media about our brains

"A team of researchers at Korea's Pohang University of Science and Technology has created organic nanowires that simulate the workings of biological synapses - the highways of our brains. The merit of the breakthrough is that they consume about the same amount of energy as our own, about 1.23 femtojoules.....

The gap between technicians and business

Hector creates scripts to provision resources in the cloud for the pharmaceutical company he works for. Asked about the business, he replies: I'm not interested. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of the columns...

Pilates: Harmony between Mind and Body

Pilates highlights that physical health is an essential requirement for happiness. In its 10th Anniversary Videos, Proa Comunicación analyzes Pilates as a lifestyle that creates harmony between the mind and the body, elaborating as to what extent it can help improve our health and well-being.  

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Why do they call it a press conference when they mean a press release?

Part of the crisis caused by COVID-19 is affecting the relationship between the government and the media. Last week, around half a thousand journalists, as well as the main associations that represent them, supported a manifesto entitled 'The freedom to ask' to protest against the system implemented by the Executive...

Álvaro Bordas -- Building trust and the risks of losing it

We live in a hyper-informed society. Information no longer flows constantly as it used to, like rivers from a variety of sources. Nowadays, information moves in veritable tsunamis that sweep through the networks on a daily basis, sweeping away previous knowledge and any possible attempt to delve deeper into the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.