The Minister of Education, Culture and Sport, José Ignacio Wert, was the guest speaker at the PROA Communication Observatory held last Wednesday, 5 March. In front of a group of businessmen and representatives of civil society, the Minister explained the keys to the educational reform: a...

The Spanish Association of Consultancy Firms (AEC) held the award ceremony for the first AEC Tech Innovation Awards with a great event at the Ritz Hotel in Madrid. These awards were created to distinguish digital transformation projects at the service of society. PROA Comunicación has accompanied the AEC during the...

Proa Comunicación organised the I Congreso Nacional de Resiliencia (First National Resilience Conference) that will take place November 14 at the Fundación Areces in Madrid. It will last for two days and was launched by the Spanish Institute of Resilience (IER), an organisation whose mission is to promote resilience in...

Access Álvaro Nieto's blog The concept of 'fake news', which has become so fashionable in recent times, contains a terrible message in its very name. Its literal translation, fake news, presupposes that there is information that is published that is not true. And, given that it is the media that...

"We must differentiate between fake news and disinformation", warned Borja Bergareche, director of digital innovation at Vocento, during his speech at the Proa Observatory, held at Degussa's headquarters. Bergareche spoke on 'Profitable journalism in the era of fake news and Silicon Valley platforms', clarifying the importance of...

Beatriz López, vice-president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "Transparency and honesty of brands reach customers very quickly," she says.