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PROA Report -- US Elections 2020

The presidential elections are filled with uncertainty following the first results. PROA analyses the context and how the victory of the Republican or Democrat will affect the future of Spain.

 

 

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Ana Sánchez de la Nieta: "The Internet and technology have caught the media off guard".

The editor of "Conversations with", Ana Sánchez de la Nieta, believes that the Internet and new technologies have not diminished the quality of journalism today, but on the contrary are tools that provide enormous possibilities and opportunities for media professionals. This is...

Luis Abad -- The locomotive of economic recovery is digitalisation

Spain has what it takes to technologically transform its industry and lead the reactivation of the activity in Europe Moments like the one we are experiencing due to Covid-19 are unique and happen only once every ten years. In the future, it will be remembered/studied as one of the milestones in...

Spanish media are still not transparent

Spanish media groups are still not aware of the risks that currently affect their credibility and editorial independence. This is the main conclusion of the report "Primera Plana: Informe de transparencia y buen gobierno sobre la credibilidad e independencia de los grupos de comunicación", prepared by the Fundación Compromiso...

ABC reports on the Proa Communication Observatory

The national newspaper ABC has published a report on the Proa Communication Observatory, held last Thursday, which featured Carlos Espinosa de los Monteros, the Government High Commissioner for Marca España, who gave a talk on 'Spain today: how we are seen, how we...

The four basic principles of crisis communication

There are four basic "1 hour cash advance no fax" principles that should define any crisis communication strategy: anticipation, agility, quality of information and truthfulness. Anticipation requires planning and implies the prior existence in the company of a communication plan and a crisis manual.....

Valvanuz Serna Ruiz -- Communication, a powerful weapon for the aerospace and defence industry

In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of mankind, from space exploration to the protection of the environment...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.