Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of mankind, from space exploration to the protection of the environment...

Situated in a vague (and apparently mobile) middle ground between the parliamentary debate and the party rally, television debates have been increasing in multiples of two: there have been two debates of the number one candidates, two debates of other candidates (in Barcelona, for example, in...

Antonio García Villanueva, Senior Consultant at PROA, analyses for an article in TOP Comunicación that 2021 could be the year of the micro-influencers as they have more credibility than media influencers. The evolution of the digital era has brought new consumer and influencer profiles. Companies, aware of this new...

To improve communication in our companies, perhaps we should go back to the origins. Recall the elements identified by Aristotle in Ancient Greece: What makes someone a good communicator? Let us remember the basics of any effective communication: ethos, pathos and logos. Ethos is essentially your credibility. The reason why...