News

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context.

In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication strategies and actions to mitigate the effects of this situation.

Vae Solis Corporate, partner of Proa Comunicación, and Footprint > Consultants merge to create Vae Solis Communications

Vae Solis Corporate, Proa Communication partner since 2013, and Footprint> Consultants announce their merger under the name of Vae Solis Communications. This operation unites two renowned strategic communication companies, committed to the independence of the Board of Directors. This gives rise to an important actor in the communication sector in...

Manuel Sala, Managing Director of OJD, participates in a new PROA Communication Observatory

"The audit of media circulation and audience is required by advertisers and quality content has to be paid for", acknowledged Manuel Sala, director general of Información y Control de Publicaciones S.A. (OJD), at the PROA Communication Observatory, held at Degussa's headquarters. "That...

Labour market demands workers with new technological skills

The Instituto de Estudios Superiores de la Empresa (IESE) has just presented a report on the employability expectations of young people, based on a survey of 53 large companies operating in Spain. The study asks employers for their opinion on whether the current education system effectively prepares young people for...

Proa Comunicacion will manage ASTI Foundation's communication

ASTI Foundation has trusted in Proa Comunicación to develop its communication strategy and reputation management. This institution was created with the purpose of embracing the social change of the digital transformation through the talent and technology development by an open innovation and public-private collaboration model. Its purpose is to face...

"Gold is a form of money that may even deserve to be called the last means of payment".

The chief economist of Degussa, Thorsten Polleit, points out that low interest rates, high debt, political instability and "the safety net of central banks" are the main dangers of the European economy Low interest rates, high debt, political instability, "without forgetting the safety net of central banks", are the main...

The Vanity Fair breakfast with Iñaki Gabilondo

Last Wednesday, June 13th, Vanity Fair, advised by Proa Comunicación, celebrated a #VF Breakfast at the Orfila Hotel with Iñaki Gabilondo and the Director of Vanity Fair, Alberto Moreno. The occasion celebrated the presentation of the II INTERNATIONAL VANITY FAIR JOURNALISM AWARD to the prestigious journalist. During breakfast, a tribute...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

Crisis communication management in the coronavirus context

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.