News

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context.

In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication strategies and actions to mitigate the effects of this situation.

Financial communication, a tool for business growth

Javier Ferrer, Director of the Financial Communication Department of the PROA Comunicación agency, explains who it is aimed at, what it contributes and what the challenges of financial communication are. Who is financial communication aimed at? Financial communication is a business support tool for companies...

The successful Vanity Fair breakfast with Begoña Villacís

Proa Comunicación organised Tuesday, November 13, the informative Vanity Fair breakfast with Begoña Villacís, citizens' spokesperson on the Madrid City Council. The event, which took place at the Hotel Santo Mauro in Madrid, brought together numerous media outlets and guests from different social and economic areas of the city. Villacís...

-- REINFORCE, a consultancy firm in Human Resources strategy and solutions, chooses PROA for the management of its communication

REINFORCE ADVISORS GROUP, a firm founded in 2009 by a group of managers with recognised experience in people management, has entrusted PROA with the development of its communication strategy. The firm provides its services directly through a senior team that guarantees value-added advice and a practical and highly executive approach,...

"We are the ideal supplier for subsidiaries of multinationals and medium-sized Spanish companies".

At PROA we are very aware of our DNA as a boutique company. After eleven years closely advising national and international clients, our managers, Valvanuz Serna-Ruíz and Lucía Casanueva reaffirm the importance of a personalised and high quality service as our hallmark, in an interview for Dircomfidencial ....

Fidentiis Gestión entrusts Proa Comunicación to Develop its Communication Strategy

The independent asset manager Fidentiis Gestión SGIIC has entrusted Proa Comunicación to develop its communication strategy in Spain, with the aim of reinforcing its differential position as a manager specialising in active and flexible management, which achieves attractive and sustained returns in the long run, starting from its own...

José María Segovia Explains the Keys to Providing Excellent Professional Services and the Importance of Reputation

José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to providing excellent professional services, among which he highlighted the passion and obsession for excellence and perfectionism. He also noted that human resources management is very important, in which, in his opinion, it...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.