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Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context.

In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication strategies and actions to mitigate the effects of this situation.

Ignacio Tena: "Now everything goes online, paper is in a complicated moment".

BBVA's Director of Sponsorship and Content Communication, Ignacio Tena, said at the 10th edition of the Proa Communication Observatory: "Now everything is about the internet. Paper is going through a complicated time. On the internet, a small piece of information flies, it generates a lot of echo. With a simple tweet, we have...

Subscriptions, an alternative to the advertising model in digital media?

Following our previous analysis of the different subscription models that are being implemented in the media sector, in this new issue of the Dossier evoca entitled "Subscriptions, the new black" we wanted to delve deeper into the implications for companies from the point of view of the media...

Communicating with a conscience

Last Thursday I attended a meeting at the University of Deusto with José Manuel Velasco, president of Dircom, the association of communication executives that brings together more than 820 professionals from the most important companies and institutions in Spain. The association, with headquarters in Madrid and a presence...

Communication and creative strategy

Alfonso Villar, Creative Director of the agency PROA Comunicación, explains why creativity is so important and how a creative concept is developed in the field of corporate communication.

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Post-COVID 5.0

A crisis (a word derived from the Greek κρισις meaning "to separate" and "to decide") is a crossroads where dangers and opportunities intertwine. After more than a month of home confinement and teleworking, we have already been able to learn international best practices for early crisis management.

Venezuela in eight days

The conflict in Venezuela will not be solved in eight days, although Pedro Sánchez has asked for this deadline to call elections, leading the weak common position of the European Union, which also demands a choice between a legitimate electoral process or European recognition of Guaidó. But the conflict...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.