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Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context.

In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication strategies and actions to mitigate the effects of this situation.

Thorsten Polleit expects the gold price to rise by 10% in 2018

Professor Thorsten Polleit, Chief Economist at Degussa, Europe's leading investment gold trading company, forecasts that the price of the precious metal will increase by 10% over the course of 2018 and estimates that the evolution of the Spanish economy will be positive this year.....

Cristóbal Montoro is confident in the strength of the Spanish economy, "as long as policies do not spoil it".

"There are reasons to think that this can go well, as long as policies do not spoil it", concluded Cristóbal Montoro, former Minister of Finance of the PP, referring to the Spanish economy, in his speech at the Proa Comunicación Observatory on Thursday 4 July. Montoro spoke on 'The Spanish economy and its challenges...

Degussa

Digital Communication

Positioning a brand in the digital environment...

Real IS AG has Selected Proa Comunicación to Organize its First Presentation in Spain

German real estate asset manager Real IS AG, one of the largest in the world, specializing in real estate investments in European markets for institutional clients, has chosen Proa Comunicación to organize what will be the event to present its brand and business model in Spain. The meeting, which will...

Pablo Fernández at the Proa Observatory: "a regeneration of financial practices is needed".

A new edition of the PROA Communication Observatory was held on 15 April. On this occasion, the Observatory's guest speaker was Pablo Fernández, Professor of Financial Management at IESE, who spoke about ACCOUNTING CREATIVITY, LACK OF SUPERVISION AND FINANCIAL CRISIS (lies and lack of...

Lucía Casanueva -- "FeliciDAR", an ABC column

What is happiness? Based on this question, a provocative one for today's times, Lucía Casanueva, managing partner of PROA Comunicación, develops an interesting concept in an article published this Thursday in the ABC newspaper. It is "feliciDAR", the term that gives the reflection its title, and which refers to...

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Crisis communication management in the coronavirus context

More conversations, more ideas, more PROA. Follow us on our networks.

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