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Real IS AG has Selected Proa Comunicación to Organize its First Presentation in Spain

German real estate asset manager Real IS AGone of the largest in the world, specializing in real estate investments in European markets for institutional clients, has chosen Proa Comunicación to organize what will be the event to present its brand and business model in Spain. The meeting, which will be held at the end of October in Madrid, will have a business breakfast format, and will bring together a select group of real estate professionals such as brokers, investors, builders, promoters, managers and intermediaries.

Antonio García Villanueva -- Microinfluencers: what are they and how to use them in communication?

Antonio García Villanueva, Senior Consultant at PROA, analyses for an article in TOP Comunicación that 2021 could be the year of the micro-influencers as they have more credibility than media influencers. The evolution of the digital era has brought new consumer and influencer profiles. Companies, aware of this new...

Professional and public person -- Confidential

Communication of disputes
HOW TO RESTORE A DAMAGED REPUTATION IN A COURT CASE...

Do's and don'ts during a crisis

I have already set out the basic principles and golden rules governing crisis communication, but one has broken out and it is the critical moment to act on the theory. What should be done at that moment? What should be the first steps to take? Because there is no...

Cristóbal Montoro's Observatorio Proa Comunicación, published in ABC

The participation of Cristóbal Montoro, former Minister of Finance and Public Function of Spain, in the Observatorio Proa Comunicación held on Thursday 4 July, has been published in ABC. The national newspaper has highlighted the accounts with flexible items prepared by Cristóbal Montoro during Mariano Rajoy's term of office....

The importance of the crisis manual

If improvisation is one of the worst enemies in crisis communication, the crisis manual becomes the best of our allies. It is a dynamic document that serves as a roadmap and establishes the basic response mechanisms for dealing with a crisis. It should contain the...

Ben Kendall highlights the importance of corporate storytelling at the Proa Communication Observatories

Last Thursday, April 26, a new edition of the Observatorio Proa de la Comunicación was held, which was presented by Ben Kendall (CEO of Warren Films): 'The storytelling in corporate management'. "Storytelling is prevailing in the business environment in response to the fact that we live in the economy of...

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