Real IS AG has Selected Proa Comunicación to Organize its First Presentation in Spain

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication...

It is ironic, to say the least, that only a few weeks ago we considered the Steven Spielberg vs. Netflix conflict to be over and, just a few days later, the director headed the genuine spot for what will be his biggest competitor. The fact that Spielberg's face in the very foreground kicks off the new...

The EU's swift and coordinated response to the Boeing 737 Max 8 crash in Ethiopia, banning that model from flying in or out of Europe, is to be welcomed. People's safety always comes first. It is legitimate to think that the measure was facilitated by the harmony...

I would call him Mister Comapu And no, I am not going to talk about any animal or endangered species. I am talking about what could be a new concept in the field of communication. And let me first clarify that I understand communication in a broad sense. Very broad. And secondly...

It is often said that the big difference between speaking and communicating is that the speaker only conveys information, while the communicator is also capable of arousing emotions in his audience. Kennedy is the best example. Emotions that move to action. This week marks the 50th anniversary of...