News

  • Blog
  • 11 July 2019
  • 1 min. reading time

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of different social actors. More than ever, the convergence between public interests and private interests today is a reality. This convergence, this alignment of interests must accommodate the interests of some and others to achieve the prosperity of our society.

-- PROA appoints Juan Ramón Corpas as account director

PROA reinforces its team with a multidisciplinary profile with the aim of serving and attracting clients working in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas holds a degree in Journalism and Philosophy from...

  • Blog, News
  • 1 min. reading time

Repetition (II): Side B

Another article about electoral debates on television? Another article about the six debates broadcast, two from RTVE, two from La Sexta, one from TVE-3 and one, the first to be held, from Barcelona Tribuna-La Vanguardia? I prefer to read them, some may say, rather than seeing them (as a diet...

  • Blog
  • 6 min. reading time

Paz Martin -- "Whenever there's a crisis, women's rights slow down".

Paz Martín, president of BPW Madrid, analyses in this interview with PROA Comunicación the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in 1930 are still very much in...

  • Blog
  • 3 min. reading time

BCG and Malt Report -- Flexibility, specialisation and efficiency, the main qualities that companies are looking for in freelance experts.

In the last decade, freelancing has experienced a growth of more than 40% in Spain, reaching 753,000 professionals. This significant increase is the result of the growing competitiveness and digitalisation of the market, which has encouraged the opening up of the business fabric to this type of profile, which contributes to boosting the competitiveness of the...

  • Blog
  • 4 min. reading time

The evolution of the brain

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who he or she is." Stanley B. Prusiner (Nobel Prize in Medicine, 1997) Discoveries about the brain and how it works are of great interest to scientists and non-scientists alike....

  • Blog
  • 3 min. reading time

The artificial meat and the necessary prior publicity

I comment an article published in Expansión quoting it, and my comments without quotes. "Meat consumption has reached alarming levels." Bullshit. Consumption has dropped, as has milk consumption. Thousands of farms were closed in Spain last year. "Livestock accounts for 14.5% of total greenhouse gas emissions and takes up two...

  • Blog
  • 4 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.