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  • Blog
  • 11 July 2019
  • 1 min. reading time

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of different social actors. More than ever, the convergence between public interests and private interests today is a reality. This convergence, this alignment of interests must accommodate the interests of some and others to achieve the prosperity of our society.

National Security in COVID-19

The objective of security is to ensure the integrity of people, physically and mentally, as well as everything necessary to achieve this, such as property, health, food, communications, etc. To do this, the vulnerabilities of the system to be secured must be determined. This is how the risks can be evaluated and, once these have been assessed, the...

  • Blog
  • 2 min. reading time

-- Time for reflection. 2020, the year of the pandemic

José Barros, PROA consultant, writes one of the articles in the book, Tiempos de reflexión. 2020, el año de la pandemia, published by FAES Foundation, which compiles the texts published on its website during the confinement. In his chapter, Wuhan Virus: pandemic, lies and...

  • Blog
  • 1 min. reading time

Video from Observatorio Proa Comunicación: Public Emergencies

Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of...

  • Observatory
  • 1 min. reading time

Repetition (II): Side B

Another article about electoral debates on television? Another article about the six debates broadcast, two from RTVE, two from La Sexta, one from TVE-3 and one, the first to be held, from Barcelona Tribuna-La Vanguardia? I prefer to read them, some may say, rather than seeing them (as a diet...

  • Blog
  • 6 min. reading time

José Antonio R. Piedrabuena -- Against the belief in neural networks

They should stop discrediting real neurons, because the brain does not only work thanks to them, and change the name of neural networks. I don't think they can be considered to be the model of any 'neural network', beyond the pure appearance and opportunistic use of the name....

  • Blog
  • 4 min. reading time

José Antonio R. Piedrabuena -- The global problem of having politicians

They create a distrustful and disoriented society that does not know where the truth lies because polarisation and psychopathic deception have been cultivated and used as its crutch and prop. Situated in neglect, authoritarianism or an ideology that could not be developed within a consensus, a...

  • Blog
  • 4 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.