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What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of different social actors. More than ever, the convergence between public interests and private interests today is a reality. This convergence, this alignment of interests must accommodate the interests of some and others to achieve the prosperity of our society.

Communication in times of coronavirus

The coronavirus crisis is changing the way we relate to each other, including between corporate communications professionals and journalists. The press conferences in which journalists coincided with members of a company's or organisation's communications office were no longer the same thing....

The Manager Looking in the Mirror

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on key issues for managers in the last video of the five made for PROA Communicación. José Antonio Rodríguez Piedrabuena is a member of the International Society of Psychoanalysis, the Analysis Group in London, the Spanish Society of...

The Keys to a Viable Pension System in the Future

The future infeasibility of the current public, contributory and pay-as-you-go pension system in Spain is one of the most urgent issues to be addressed by any government, but political expediency has meant that resolving it has been postponed time and again. The expert Diego Valero, President of the consulting firm...

The Evil of the Narcissist

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a vacuum that is plugged by the cultivation of the image. The narcissist is interested in power, -the rest does not count-, he is amoral, vain, envious, with strategic empathy, demanding of others and extraordinarily tolerant...

The importance of spokesperson training

Carlos Salas, trainer at Proa Comunicación, explains seven reasons why spokesperson training is important in an interview with Lucía Casanueva, managing partner of Proa Comunicación. Proa Comunicación offers a spokesperson training course for any company situation. It consists of preparing...

José Antonio R. Piedrabuena -- Interview with Dr. Palacios, director of the Instituto Palacios Medical Center

Dr. Piedrabuena interviews Dr. Santiago Palacios, gynecologist and specialist in Menopause and Women's Health, director of the Instituto Palacios Medical Center, on the importance of caring for women's health in all its stages. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source.

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

What Value does Lobbying Contribute to Businesses and Society?

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