News

  • Blog
  • 11 July 2019
  • 1 min. reading time

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of different social actors. More than ever, the convergence between public interests and private interests today is a reality. This convergence, this alignment of interests must accommodate the interests of some and others to achieve the prosperity of our society.

Tips for coping with uncertain times

We are living in exceptional times, the country and the world are paralyzed. Companies that are not primary are closing down, making employment records. Entrepreneurs are terrified, markets are collapsing. We have recently experienced another deep crisis and we have not yet recovered; that crisis has already traumatized us as...

  • Blog
  • 4 min. reading time

Dr. José Antonio Rodríguez Piedrabuena -- Interview with Rodrigo Julián Fuentes, forestry engineer

Dr. Rodríguez Piedrabuena interviews Rodrigo Julián Fuentes, forestry engineer and manager of Fomecam, to find out about the problems caused by fires. Through an analysis of their causes, Fuentes explains the consequences of their origination, what preventive measures should be adopted to keep forests undamaged, and the...

  • Blog
  • 1 min. reading time

This is how an effective cybersecurity plan is developed

In order to have an effective cybersecurity plan, first of all one must know what assets need to be protected, whether they are tangible or intangible (buildings, computers, programs, data...). Once known, one must investigate the possible vulnerabilities in order to determine the risks. What is the purpose of the...

  • Blog
  • 2 min. reading time

Lorena Saura -- No culture without communication

"There is no communication without culture, and no culture without communication. Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, and no culture without communication". Communication and culture are intrinsically related from the very first moment in which communicating is part of culture itself and...

  • Blog
  • 2 min. reading time

Eduardo Rodríguez Rovira -- Spain fails on coronavirus

After the drastic confinement of more than 100 days, this period of pandemic is over, but we are not closing the door on the way out. This is the moment to be able to criticise the phase that is ending and to express what Spaniards think about what has happened so far. The Eurobarometer...

  • Blog
  • 2 min. reading time

Mirian Izquierdo -- "Women on boards make organisations more transparent".

Mirian Izquierdo, president of the Woman Forward Foundation, analyses in this interview the reasons why the presence of women on boards of directors has not yet reached the 30% recommended by the CNMV's Good Governance Code for 2020, as well as the...

  • Blog
  • 1 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.