Actualidad

  • Blog
  • 11 de julio de 2019
  • 1 min. de lectura

What Value does Lobbying Contribute to Businesses and Society?

Rafael Cabarcos and Carlos Sánchez, experts in lobbying and corporate diplomacy, highlight what value lobbying contributes companies and our society. As they explain, lobbying is an action designed, planned and directed to public decision-makers to provide information in a responsible and transparent manner on issues that affect the activity of different social actors. More than ever, the convergence between public interests and private interests today is a reality. This convergence, this alignment of interests must accommodate the interests of some and others to achieve the prosperity of our society.

Manuel García Ramírez —— COVID-19 and the different types of security

Security is generally thought to be only physical, and in some cases logical if it affects programs or technology. But people are always the ultimate......
  • Blog
  • 2 min. de lectura

After the pandemic, nothing will change

We are experiencing cooperation, solidarity, the applause on the balconies, all symptoms of how all animals, insects, bacteria, when they have serious difficulties come together. There are theories from anthropologists and some ideologists that evolution is based on the fact that we have killed and fought. The idea that behind...

  • Blog
  • 6 min. de lectura

La financiación corporativa en épocas de crisis

En el momento de escribir este articulo nos encontramos inmersos en los momentos mas duros de la pandemia generada por el COVID-19. El Gobierno acaba de decretar el cierre de la actividad industrial hasta el 9 de abril y el estado de alarma implementado como mínimo hasta el 11 de...

  • Blog
  • 4 min. de lectura

Marcos de Quinto —— «Lo importante en comunicación es ser diferente»

Marcos de Quinto, exvicepresidente de The Coca Cola Company y exdiputado de Ciudadanos, participa en un nuevo vídeo de PROA en el que reflexiona sobre qué deberían hacer las compañías españolas ante esta crisis y sobre cuál ha sido su experiencia en relación a su etapa política. Por último, destaca...

  • Blog
  • 3 min. de lectura

Communication strategy for the epidemic: information by flood

Information crisis management is a compulsory subject with a wealth of literature and many case studies. One of the golden rules of crisis communication is that it must contribute to success and not put sticks in the wheel, not become an additional problem. Like the good referee in a disputed...

  • Blog
  • 2 min. de lectura

How to Manage a Sponsorship to Enhance Reputation

Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. «A sponsorship is a very powerful program if it is well used, because through traditional advertising it...

  • Blog
  • 1 min. de lectura

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.