News

  • Blog
  • 11 July 2019
  • 1 min. reading time

How to Manage Reputational Scandals

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. "Companies have to organise their work more by projects than by functions. Reputational risk occurs when there is an element within an organisation that does not have a clear manager, "he said.

10 management skills demanded by companies

Carlos Recarte, founding partner of Recarte & Fontenla, explains in the Proa Comunicación videos when companies should call a headhunter. He also details how important it is to take into account the professional moment and highlights the 10 managerial skills that companies currently demand: Courage and determination...

  • Blog
  • 1 min. reading time

Presence and aesthetics

When I started coaching 15 years ago in Spain, the problem was that nobody knew what coaching was. Because they didn't know, they didn't even know how to pronounce this Anglo-Saxon word that originated with sports coaches. Now the problem I am facing is that everyone...

  • Blog
  • 3 min. reading time

Featured images from the PROA Mental Health Observatory

  • Analysis, Blog
  • 1 min. reading time

Isabel Terroso -- "Our way of dressing reflects how we live in society".

Isabel Terroso, Balel's founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

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  • Blog
  • 1 min. reading time

Paper governments

I don't know about you, but I have the feeling of being trapped inside the series "La casa de papel", where the objective is to buy time to keep printing banknotes. Our paper governments dizzy us mercilessly to keep manufacturing votes. We should have known that the day the US elected president...

  • Blog
  • 3 min. reading time

Candela Gómez -- Instagram wins the game

Today, due to digital transformation, social networks have become more than just a means of communication. They have evolved in such a way that they not only influence social or personal relationships, but also the way we do business. We can measure engagement in a way that is...

  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.