News

How to Manage Reputational Scandals

Alberto Andreu, associate professor of the Faculty of Economic Sciences and Business of the University of Navarra, clarifies what reputational scandals are, what their causes are and how they can be managed. "Companies have to organise their work more by projects than by functions. Reputational risk occurs when there is an element within an organisation that does not have a clear manager, "he said.

José Antonio R. Piedrabuena -- Not just vaccines. We depend on our immune system

We already have more data on why physical exercise lengthens life, rejuvenates the body and leaves us better protected against many diseases. Since we are born, a process of replacement of cells that have finished their useful life begins, through the production of new ones from stem cells, which, by...

José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA's managing partner, about his book "Why did Franquito revolt?" and his vision of the future of democracy. It is possible to reproduce this video as long as PROA is mentioned as its original...

Video Summary of Proa's Observatory with Olga Cuenca

"The secret to success is hard work, continuous learning and collaborating with others, not blocking yourself off, but sharing points of view," Olga Cuenca summarizes. The doctor, founder and former president of Llorente y Cuenca, artist (who goes by the pseudonym Ty Trias) and advisor in various businesses spoke at...

Ramón Tamames estimates a fall in Spanish GDP of 13% (and III)

In the third and last article of the series, Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, estimates the extent of the recession in Spain, and analyses the policies that are being implemented in the...

What do customers expect from their brands in the middle of coronavirus?

February 13, 2020 was the 60th day since the first coronavirus death in Spain. I like to consider it the beginning of the crisis, since the arrival of a mortal victim turns any conflict into a crisis. Since then, so much has happened, at an accelerated speed, that it seems...

The gap between technicians and business

Hector creates scripts to provision resources in the cloud for the pharmaceutical company he works for. Asked about the business, he replies: I'm not interested. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of the columns...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.