Interview with Paloma Beamonte, independent advisor and expert in cultural transformation

PROA interviews Paloma Beamonte, independent director at Axialent, on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars for successful cultural transformation processes. Paloma Beamonte is also a member of the Board of...

Pablo Gasull-- Why is it so important to write well?

We write worse and worse, and writing is not a skill we tend to highlight on our CV or LinkedIn skills portal. We write very little, and when we do, we have no mercy for full stops, commas, accents and even less for argumentation and structure...

Innovation is no longer an option

Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the mass of workers, the 'new situation' post COVID-19 points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic factor...

Beauty and lifestyle communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in a new video by Proa Comunicación how the media and journalistic work have evolved with the irruption of new technologies, also detailing in which channel she prefers to communicate.

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Eduardo Rodríguez Rovira -- Spain fails on coronavirus

After the drastic confinement of more than 100 days, this period of pandemic is over, but we are not closing the door on the way out. This is the moment to be able to criticise the phase that is ending and to express what Spaniards think about what has happened so far. The Eurobarometer...

Paper governments

I don't know about you, but I have the feeling of being trapped inside the series "La casa de papel", where the objective is to buy time to keep printing banknotes. Our paper governments dizzy us mercilessly to keep manufacturing votes. We should have known that the day the US elected president...

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