Featured images from the PROA Mental Health Observatory

Now that we're in mid-January, we can take a few minutes to look back and analyze 2018 from an advertising point of view. Last year had left us a great legacy in terms of advertising trends. If we understand advertising, as a tool by which companies and organizations get in...

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks to Lucía Casanueva, managing partner of PROA, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. It is worth reproducing...

We interviewed Arnaud Dupuis-Castérès, president of Vae Solis Corporate, a French communication consulting firm and partner of Proa Comunicación, to explain how they work from the agency and how they deal with their greatest challenges. What is Vae Solis Corporate? Vae Solis Corporate is a consultancy specializing in communication strategy and...

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, explains in a new video by PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017, with a dozen...

Ex-director of El Mundo David Jiménez said that "the future of journalism is to be ethical, moral, rigorous and high quality" during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship...

According to the Boston Consulting Group and BCG GAMMA report "What's Keeping Women out of Data Science?", almost 50% of STEM students believe that data science is excessively theoretical and that work in companies in this discipline still has little impact. Furthermore, there is a feeling that data science is...