News

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía Casanueva, PROA's managing partnerabout the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year.

This video can be reproduced as long as PROA is mentioned as its original source.

Roberto Ruiz Ballesteros-- The size of a leader

THE 'GOLDEN GOAL' that Xabi Alonso scored against the Tax Agency in the Provincial Court not only allowed the footballer to win his particular judicial match, but also to resurrect his prestige and leave the tax agency in a bad position with a view to further proceedings against other players. I remember a useful lesson that...

Keys about the decrease in oil consumption

The decrease in the consumption of olive oil is related to the drop in quality products in every field of society and culture. We buy less, but it is not a question of price, it is a question of taste for healthy lifestyle. It is linked to the fact that...

The Gap Between the Tech Experts and the Business

Héctor creates scripts to equip resources in the cloud for the pharmaceutical company where he works. When asked about the business, he answers: It doesn't interest me. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of...

Triage would have ruled them out!

One of the major causes of distress in people over 70 years of age who are confined to their homes has undoubtedly been the news that patients with coronavirus over 80 years of age would not be admitted to the ICU. In many hospitals this has been applied as it...

--PROA incorporates Pablo Gasull as a consultant

PROA maintains its course and expands its team with the incorporation of Pablo Gasull as a consultant. The aim of the consultancy firm is to continue with its growth strategy and create a team with a multidisciplinary approach. Gasull began his professional career collaborating with Audacity Partners in various marketing strategies for...

Formula 1 and its communication shortcomings

In these turbulent times we are living through with the closure of stadiums, circuits, pavilions, the postponement or cancellation of major sporting events such as MotoGP and F1 World Cup races, or the postponement or possible cancellation of sports leagues, Eurocups or even Olympic Games, it is time to make a...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.