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José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía Casanueva, PROA's managing partnerabout the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year.

This video can be reproduced as long as PROA is mentioned as its original source.

The economic and social consequences of the pandemic: facing a calculable recession (I)

Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, sets out his vision of the effects of the coronavirus on world economies, in a series of three articles which we summarise below for the Blog de...

Ángela Jordana--When caring for and about people becomes a strategic priority

Some particular and general situations give us clear signals that it is time to ask yourself how you live in your organisation, and how you care for the environment and the well-being of people. It is time to stop, review and reorient priorities when: we have a problem of attraction, inspiration...

Pilar Trucios: "If you don't see new things you will always do the same".

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks to Lucía Casanueva, managing partner of PROA, about communication and the challenges facing the media. This video may be reproduced provided that PROA is credited as the original source.

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The Oscars Awards 2020

Is confusing that the 92nd edition of the Oscars Awards was historic. Confusing because it takes place one year after the rise of the 'Green Book', and because critics and public had dictated consensus in pointing 2019 as one of the best years for American films of the last decade....

Why should Netflix Worry about Apple TV Plus?

Netflix conflict, that just a few days later, the director would spearhead something that will represent his greatest competition. That the face in the very first close-up of Spielberg initiates the...

It all makes sense with the fourth brain

"People need a purpose that has meaning: that is our reason for living." Warren G. Bennis No one has ever regretted stopping to think before making an expenditure, no matter how large or small. Knowing that you have done something (or not done something) after...

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