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José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía Casanueva, PROA's managing partnerabout the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year.

This video can be reproduced as long as PROA is mentioned as its original source.

Leticia Espinosa de los Monteros -- "Communication is essential".

Lucía Casanueva, managing partner of PROA, interviews Leticia Espinosa de los Monteros, founder and director of Círculo Orellana. In addition to highlighting the importance of communication for the development of the activities of a non-profit association, she also explains how they have promoted female talent in the development of the...

Are You Growing or Entertaining Yourself?

One of the biggest problems in the market for training and coaching services in management skills is that we easily confuse entertainment with growth. Not only the clients, but even the trainers themselves confuse the art of growing as a person and as a leader with the enormous fun of...

Repetition (II): Side B

Another article about electoral debates on television? Another article about the six debates broadcast, two from RTVE, two from La Sexta, one from TVE-3 and one, the first to be held, from Barcelona Tribuna-La Vanguardia? I prefer to read them, some may say, rather than seeing them (as a diet...

Cristina Marcén -- "Communication helps companies to show their purpose".

Cristina Marcén, director of PROA's northern zone, talks to Candela Gómez, junior consultant at PROA, about the importance of communication in social initiatives. Cristina is a co-founder of the Asociación Mujer y Talento, which develops different projects, such as SUMA, which aims to provide support for women's...

Paz Martin -- "Whenever there's a crisis, women's rights slow down".

Paz Martín, president of BPW Madrid, analyses in this interview with PROA Comunicación the position of women in the business world. She admits that "the values, principles and discourse that motivated the creation of BPW, the most influential women's lobby in the world, in 1930 are still very much in...

"We Have to Recover the Value of Words to Try to Get Closer to the Truth."

Alfonso Armada, president of the Spanish chapter of Reporters Without Borders, reviewed the current situation of the press and journalism as a career in the videos made by Proa Comunicación for its tenth anniversary. In reference to the main challenges for media outlets and journalists, Armada considers it necessary to...

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