José Casla -- "A bicycle brings happiness".

In the face of this serious crisis, I wanted to turn to the top leaders of long-established and successful family businesses. Their lessons are particularly timely now. For days now we have been severely hit by the pandemic of the now sadly famous Covid-2019 coronavirus. My sympathy for the victims and the sick as well as my enormous...

For some time now, judicial investigations involving well-known persons or entities have been conducted in parallel. On the one hand, the criminal trial. On the other, the media. The former clearly affects the latter, as was made clear last Friday by the President of the European Parliament, Mr....

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', work of Dr. Rafaela Santos, psychiatrist with a PhD in Neuroscience. "Resilience is the capacity of the human being to face adversity and become stronger", she highlighted in reference to the...

In 1959 we had among us Professor Juan Rof Carballo, who wrote books such as "Cerebro Interno y Mundo Emocional", "Urdimbre Afectiva y Enfermedad" or "Cerebro Interno y Sociedad", true treatises on the causes of illness and the consequences of upbringing and on the emotional world. In...

Lucía Casanueva, managing partner of PROA Comunicación, held a meeting with the Spanish Ambassador to the United Arab Emirates, Mr. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023, which is taking place today in Dubai. It is a forum for...

Not so long ago, talking about new forms of disintermediated communication by companies was a fast way to be condemned by guardians of journalistic and communicational purism. How dare companies suggest occupying safe spaces traditionally reserved for the media? However, the combination of various factors, such as the media...