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  • Blog
  • 11 March 2021
  • 1 min. reading time

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía Casanueva, PROA's managing partnerabout the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year.

This video can be reproduced as long as PROA is mentioned as its original source.

Diversification and focus on business, values of communication specialised in asset management

According to Inverco figures, the market for Collective Investment Institutions (CIIs) in Spain has doubled in size in the last five years. Between 31 December 2013 and 30 June 2018, the total volume of Collective Investment Institutions (CIIs) (investment funds, pension funds, Sicav, real estate CIIs and foreign CIIs) increased in...

  • Blog
  • 2 min. reading time

Rodrigo Rueda: "The insurance industry is born so that we dare to evolve".

Rodrigo Rueda, Head of Business Development Sapiens Iberia, analyses for a new PROA video the future of insurers, Insurtech and the role of digitalisation in the insurance sector. In addition, in his role as CEO of Silex Digital, he comments on the advantages and innovation that digital...

  • Blog
  • 1 min. reading time

Communicating brand purpose

The communication of brand purpose is more important than ever for the reputation of companies. In this context, Pilar Larrea, director of communication in mass consumption, explains why it is important and what the purpose of companies should be like in an interview conducted by Jaime Lobera, consultant at...

  • Blog
  • 1 min. reading time

Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview, he pointed out the indispensable role of technology for economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. In addition, he has...

  • Blog
  • 1 min. reading time

There is only one future: building trust

The virus has not only left thousands dead - the most painful and serious of all - but a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic people speak of a very different future, a very new one, but perhaps more supportive and...

  • Blog
  • 2 min. reading time

Manuel García Ramírez -- COVID-19 and the different types of security

Security is generally thought of as only physical, and in some cases logical if it involves software or technology. But it is always people who are the ultimate target. ......
  • Blog
  • 2 min. reading time

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.