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José Casla -- "A bicycle brings happiness".

José Casla, general manager of Giant Ibérica, the world's largest bicycle manufacturer, talks with Lucía CasanuevaPROA's managing partner, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year.  

This video may be reproduced provided that PROA is credited as the original source.

Innovation and Communication, the perfect tandem

The vast majority of the professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one profession that is especially immersed in an...

-- The Tokyo Olympics or the missed digital opportunity?

It came as no great surprise to hear the news that the Tokyo Olympics will finally be held without spectator attendance in the stadiums. The state of emergency due to the coronavirus has been spreading in the Japanese capital, as well as in three other major prefectures and, in the case of the...

Fernando Sánchez Dragó: "Journalism in Spain is dead".

Lucía Casanueva, managing partner of PROA Comunicación, interviews the popular writer Fernando Sánchez Dragó in a new edition of the PROA Comunicación videos. At 83 years of age, he has embarked on a new stage in a personal digital project entitled La Retaguardia, which already has more than 70,000 readers. In relation to...

Find Me a Foe and I'll Win

If there have been two outrageous episodes of the fake news being spread by robots through social networks managed by communication consultancies, they are the Cambridge Analytica and Birnbaum & Finkelstein incidents. Of the first one, almost everything is known. That Facebook "sold" to Cambridge Analytica - for academic purposes...

José Antonio R. Piedrabuena -- Against the belief in neural networks

They should stop slandering real neurons, because the brain does not only work thanks to them, and change the name of neuronal networks. I believe that they cannot be considered to be the model of any 'neural network', beyond the pure appearance and opportunistic use of the name We start...

Digital media, the new 'drug' for children

Manfred Spitzer, German professor and head of the Department of Psychiatry at the University Hospital Ulm and the Transfer Centre for Neuroscience and Learning, argues that digital media (computers, tablets and smartphones) "do not increase academic learning ability, quite the opposite". In his opinion, they can have an impact on...

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