News

Keys to the fall in oil consumption

The fall in olive oil consumption has to do with the fall in the consumption of all quality products, I would say in all areas of our society, of our culture. People are buying less, but it is not a question of price, it is a question of a taste for healthy living. It is related to the fact that half of Spaniards do not exercise, are overweight, get little sleep and consume little fruit, pulses and vegetables.

In Spain we have the five best olive oils in the world. There are hoaxes, prejudices and silly recommendations such as the use of a spray to spray the oil on salads or that oil is fattening, among other nonsense that inundates us. Olive juice is an anti-inflammatory, antioxidant, improves bone mineralisation, regulates blood pressure, lowers cholesterol, is a poly-vitamin and is anti-ageing.

Its oleic acid prevents cardiovascular diseases by reducing total cholesterol in the body, as it helps to reduce bad cholesterol (LDL), while preserving good cholesterol (HDL). It has sterols that compete with cholesterol absorption in the intestine, which is why it lowers blood cholesterol. It also helps to keep blood pressure down, relieving the effects of arthritis due to its anti-inflammatory power. Due to oleocanthal as well as terpenic alcohols, it increases the excretion of bile acids, resulting in the elimination of cholesterol in the faeces. It is a non-steroidal anti-inflammatory (aine), similar to ibuprofen, paracetamol or diclofenac, although natural and without side effects, with anti-cancer properties because some cancers require an inflammatory substrate. By the same token, it is anti-diabetic and contributes to weight loss in obesity, which also has this inflammatory substrate.

Its phytosterols compete with cholesterol absorption in the intestine and lower high triglycerides. Its tocopherols improve cardiovascular flow, protecting the heart, and also blood circulation, preventing the formation of clots. Another cardioprotective and prebiotic component is hydroxytyresol. According to a study by the University of Navarra, carried out on 187 volunteers and published in the journal Atherosclerosis: "A Mediterranean diet enriched with virgin olive oil and nuts can reverse atherosclerosis in the carotid arteries in just one year"..

Dietary fats play a key role in the ongoing process of cell construction and cell renewal, as they provide the building blocks for the cell membrane and the membranes of the mitochondria, the energy powerhouses of our cells. Depending on the type of fats present in the diet, the construction of these membranes is carried out with different structures, so that there are fats that give rise to membranes that are resistant to oxidative stress caused by free radicals and others that make them vulnerable to it. Olive oil provides in its fatty acids the ideal components for the construction of a cell membrane that is more efficient in its vital dynamics and more resistant to oxidation, while the consumption of other types of fats produces membranes that are more fragile and prone to oxidation.

It contributes to lowering blood glucose and triglyceride levels. There also seems to be a positive relationship between oil consumption and a reduction in cancers.

Oil protects us from ageing

The antioxidants in the oil are accompanied by the necessary proportion of cofactor minerals that enable antioxidant action, such as potassium, calcium, magnesium, manganese, iron and zinc, a perfect antioxidant formula! All these minerals are present in dressed olives. This makes it necessary to improve osteoporosis, from middle age onwards. It contains vitamins A and E which contribute to improving the appearance and smoothness of the skin. In addition, vitamin E stabilises and regulates the production of female hormones, so its consumption is beneficial for the reproductive organs, facilitates pregnancy and childbirth.


José Antonio Rodríguez Piedrabuena 
Specialist in Psychiatry and Psychoanalysis. Specialist in management training, group and couple therapies.

Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota  

Last week we had the honour of presenting the book biography of Emilio de Villota, written by Alfredo Filippone and published by Motorpress Iberica. It is a book that goes beyond narrating the adventures of a Spaniard trying to make a name for himself in the then inaccessible world of racing.

What does handwriting expertise consist of?

María José Vega Intriago, human resources consultant and judicial expert calligrapher, explains what calligraphic expertise consists of, what uses it has and what the work process is. Additionally, she details the implication of calligraphic expertise facing new trends and the digital transformation.

...

There is only one future: build trust

The virus not only leaves thousands of dead - the most painful and serious - but a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic talk about a very different future coming, one that is very new, but perhaps more supportive...

Repetition (and II): The B-side

Another article on electoral debates on television? Another article on the six debates broadcast, two by RTVE, two by La Sexta, one by TVE-3 and one, the first to be held, by Barcelona Tribuna-La Vanguardia? That's what I'd like to read, some might say, rather than watch them (as a diet for a single week...).

We are conservative

All current neuroscientists, such as the Spanish professor of neuroscience in the USA, Joaquín M. Fuster, one of the world's leading authorities on the study of the cerebral cortex, say: "The vast majority of our decisions are unconscious. This means that we are not aware of the reasons for the vast majority....

Pablo de Villota -- Monster vs. RedBull vs. Coca-Cola

How to take a rival's toast by going one step further in sponsorship. For decades Coca-Cola established itself as the great brand that it is, among other things, because of its omnipresence and creativity in sports sponsorship. However, in the mid-1980s, Coca-Cola's...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.