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Running in Picos de Europa

Oscar Sebrango, CEO of Picos Xtreme, explains the Picos Snow running snowshoe race, which takes place in a spectacular setting in the Picos de Europa. It is the only race of its kind in northern Spain, which gives it an exclusive and innovative character.

Roberto Ruiz Ballesteros-- The size of a leader

THE 'GOLDEN GOAL' that Xabi Alonso scored against the Tax Agency in the Provincial Court not only allowed the footballer to win his particular judicial match, but also to resurrect his prestige and leave the tax agency in a bad position with a view to further proceedings against other players. I remember a useful lesson that...

The depopulation of Spain

Agriculture is becoming deserted due to lack of economic profitability; we all know that some deserts, or almost deserts due to the gold rush, were filled with inhabitants. Politicians say that we have to fill the towns with services; here where I am there are services... for those who are left, the old ones ....

Cristina García Alonso -- Communicating safety in times of uncertainty

To talk about communication in the insurance industry is to talk about, among other things, studies, rankings, investments, industry events, results, appointments, CSR initiatives and products, lots of products. At least, these are the types of information that proliferate most in the specialised media on a daily basis. Although it is true that, since the appearance of...

"The greater the uncertainty, the more you have to communicate".

Verónica Pascual, CEO of ASTI Mobile Robotics, highlights the important role that communication plays in times of crisis like these. The CEO of the leading company in mobile robotics assures that "the greater the uncertainty and the less we know what is going to happen, the more there is...

Mirian Izquierdo -- "Women on boards make organisations more transparent".

Mirian Izquierdo, president of the Woman Forward Foundation, analyses in this interview the reasons why the presence of women on boards of directors has not yet reached the 30% recommended by the CNMV's Good Governance Code for 2020, as well as the...

Laura González-Molero: "There will be a new normality in which digitalisation will be a very important pillar".

In this interview with Proa Comunicación, Laura González-Molero, president of the Association for Progress in Management (APD), analyzes the economic crisis that the containment measures established by the coronavirus are going to unleash in Spain. He admits that if in March the priority was "to face a pandemic in which...

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