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Running in Picos de Europa

Oscar Sebrango, CEO of Picos Xtreme, explains the Picos Snow running snowshoe race, which takes place in a spectacular setting in the Picos de Europa. It is the only race of its kind in northern Spain, which gives it an exclusive and innovative character.

Communication for Fund Managers

The vigour of the asset management industry and the massive quantity of operators in the Spanish market reinforce the that the role of financial communication as a tool for positioning and support essential for this industry. Proa Comunicación offers an effective a specialized model of financial communication. We work to...

Manuel López Torrents -- "Corporate governance is rusty, it prevents the circularity of the economy".

Manuel López Torrents is a long-standing economic journalist. After more than 25 years in the profession, he has accumulated experience in media such as El Economista, El Boletín, Onda Cero, El Confidencial, Negocio, Vozpópuli, La Política on Line and now, Estrategias de Inversión. He was the promoter of the event Spain Investors...

Triage would have ruled them out!

One of the major causes of distress in people over 70 years of age who are confined to their homes has undoubtedly been the news that patients with coronavirus over 80 years of age would not be admitted to the ICU. In many hospitals this has been applied as it...

Security and Cyber Security

Nobody nowadays understands how our homes could lack doors with locks, considering all of the kinds available, armoured and protected in many cases by an alarm that can be connected to an alarm centre; and if necessary, motion detectors and a thousand other devices that I could go on enumerating.....

Pilar Trucios: "If you don't see new things you will always do the same".

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks to Lucía Casanueva, managing partner of PROA, about communication and the challenges facing the media. This video may be reproduced provided that PROA is credited as the original source.

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Dr. Rafaela Santos: "Resilience is the capacity of the human being to face adversity and become stronger".

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', work of Dr. Rafaela Santos, psychiatrist with a PhD in Neuroscience. "Resilience is the capacity of the human being to face adversity and become stronger", she highlighted in reference to the...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.