Running in Picos de Europa

Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation,...

Information crisis management is a compulsory subject with a wealth of literature and many case studies. One of the golden rules of crisis communication is that it must contribute to success and not put sticks in the wheel, not become an additional problem. Like the good referee in a disputed...

Proa Comunicación offers an emotional management service for the coronavirus crisis. Ana R. Heras Piedrabuena, HR consultant and trainer at Proa Comunicación, helps companies to avoid the state of paralysis that this situation can provoke. Fear paralyses us. In ancient times, people were...

In the predictions we make about the trends that will mark the coming year, as well as those to come, experience shows us how changeable an environment can be, where what looks like it is going to be the imminent bombshell, suddenly a new technology or event appears, which...

PROA has led the communication management of the conference with which the Vargas Llosa Chair began its new phase on 15 October. The Chair, promoted by the International Foundation for Liberty, dedicated the first edition of what will become an annual event to the promotion of the...

A new study by Boston Consulting Group and MIT Sloan Management Review reveals growing concern among executives about the risks of AI. It also highlights the five organisational behaviours that companies that are successfully harnessing the value of AI have in common. After several decades of progress,...