News

Running in Picos de Europa

Oscar Sebrango, CEO of Picos Xtreme, explains the Picos Snow running snowshoe race, which takes place in a spectacular setting in the Picos de Europa. It is the only race of its kind in northern Spain, which gives it an exclusive and innovative character.

In view of the falls in the stock market caused by the coronavirus, it is advisable to persevere

Despite the deep health crisis caused by the coronavirus, and its enormous impact on financial markets and the economy, some experts advise to remain calm and persevere in investing in equities. This is the case of Banco Mediolanum, which has released a video produced by its specialists, in which they...

Beyond indignation

Alfredo Verdoy. Jesuit priest. Professor of Church History in the Faculty of Theology at the Pontifical University of Comillas and Director of the Historical Archive of the Society of Jesus in Spain. People who have been discharged from the Coronavirus testify that throughout their short and intense illness they went...

Almeida and leadership

Investor and philanthropist Warren Buffett said that "only when the tide goes out do you know who was swimming naked". Well, the tide has come out in one fell swoop, and how. We don't remember a tide like that; at the time of writing we have 3,434 dead in Spain...

The evolution of the brain

"The brain is the most fascinating object in the universe. Every human brain is different, the brain makes every human being unique and defines who he or she is." Stanley B. Prusiner (Nobel Prize in Medicine, 1997) Discoveries about the brain and how it works are of great interest to scientists and non-scientists alike....

Political communication in times of isolation

Information, over-information, but, above all, disinformation are inexhaustible sources of sudden and uncritical reflection. The more abundant it is, in a stage of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of single thinking and with the lack of rigour...

Ángela Jordana--When caring for and about people becomes a strategic priority

Some particular and general situations give us clear signals that it is time to ask yourself how you live in your organisation, and how you care for the environment and the well-being of people. It is time to stop, review and reorient priorities when: we have a problem of attraction, inspiration...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.