Running across Picos de Europa

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are experiencing, "he now has a great opportunity to stand out again". In addition to highlighting the opportunities of this...

"Motivation is what gets you started. Habit is what keeps you going" Jim Rohn Each of the four brain areas has a specific task, but we need to activate all four to be successful in life and to achieve what we set out to do. With...

The shock of Diego Armando Maradona's death has brought back memories of a day I shared with the Argentinean star, which left a deep impression on me for several reasons. I seem to remember it was in 2014, when, as head of Formula 1 sponsorship at the...

The demand for digital talent is currently very high and growing rapidly, so much so that companies are embarking on a desperate race to recruit the best talent. However, they are missing a great opportunity by not reaching women more effectively. Women make up 36% of university graduates in the...

The slogan 'report with rigour, without favour and without fear' says almost everything about information. Rigour requires research, contrasting versions, documentation and testimonial, written, audio or graphic evidence... to back up what is reported. Without favour points directly to neutrality, fairness, objectivity, without personal interests...

Alexander the Great made a direct attack on the Persian leader, who fled in panic and his army dispersed, fragmented. Hernán Cortés with only five horsemen charged at Aztec Cihuacóatl, knocked him down with one thrust and the army dispersed. Tito, the marshal, went on to another life and Yugoslavia fragmented; Saddam...