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Artificial intelligence, the big revolution for business

All the technology experts agree that the artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the Spanish case, although companies are aware of the value of this revolution, they are still quite cautious about incorporating this technology within their organisations, remaining on most occasions in pilot tests or experimental projects.

In an article published in the business daily Expansión, the partner in charge of BCG Gamma in Iberia, Llorenç Mitjavilaexplains that there is a virtuous circle for the development of artificial intelligence in Spain. "Access to talent, the consolidation of Spain as a technology and innovation hub and an eminently positive media coverage contribute to a widespread enthusiasm for artificial intelligence.

He also points out that not only are many large Spanish companies investing in AI solutions, but there is also an ecosystem of start-ups based on these technologies that are attracting significant investment.

Access the full article (in pdf)

Madrid -- cultural model that should be exported

I usually point out the importance of the conquest of Hayek's climate of opinion, the philosophy of the non-philosophers Gramscian or Laclau's floating signifiers in matters such as feminism, sexuality or the environment, when the Spanish centre-right of the cultural battle. And I do so remembering, above all, the importance...

Myriam Gómez -- "The financial sector faces a new reputational challenge".

Myriam Gómez, Director of Financial Communication at PROA, describes the current challenges in the financial sector and the importance of specialised communication. This text may be reproduced provided that PROA is credited as the original source.

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--José Ramón Magarzo signs with PROA

PROA, a communications and reputation management consultancy, has hired José Ramón Magarzo as senior advisor. He has more than 40 years of experience in the consultancy sector and will collaborate with PROA, providing clients and the firm with his knowledge and experience...

Leading without lies - is it possible?

In our times, plastic has invaded everything to such an extent that a few brave people - very long-suffering, it must be said - boast about living without plastic. They appear in television reports, working like fools to avoid using a single piece of plastic packaging throughout the year.

Round Two: More of the Same?

It would've been a lot to hope, and even riskier yet to believe, in innovations of rhetoric and technique by politicians running for this second electoral round. There was, however, room for improvement, yet this potential to change for the better rather took a turn for the worse, especially when...

Lucía Casanueva meets with the Spanish Ambassador to the United Arab Emirates

Lucía Casanueva, managing partner of PROA Comunicación, held a meeting with the Spanish Ambassador to the United Arab Emirates, Mr. Iñigo de Palacio. The meeting took place within the framework of the Global Summit of Women 2023, which is taking place today in Dubai. It is a forum for...

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Artificial intelligence, the big revolution for business

More conversations, more ideas, more PROA. Follow us on our networks.

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