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  • Blog
  • 1 January 2020
  • 1 min. reading time

Artificial intelligence, the big revolution for business

All the technology experts agree that the artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the Spanish case, although companies are aware of the value of this revolution, they are still quite cautious about incorporating this technology within their organisations, remaining on most occasions in pilot tests or experimental projects.

In an article published in the business daily Expansión, the partner in charge of BCG Gamma in Iberia, Llorenç Mitjavilaexplains that there is a virtuous circle for the development of artificial intelligence in Spain. "Access to talent, the consolidation of Spain as a technology and innovation hub and an eminently positive media coverage contribute to a widespread enthusiasm for artificial intelligence.

He also points out that not only are many large Spanish companies investing in AI solutions, but there is also an ecosystem of start-ups based on these technologies that are attracting significant investment.

Access the full article (in pdf)

Communication and business growth

Carlos Mira, president of the Cre100do Foundation, explains what the foundation's activity is, what characteristics are shared by the companies it is aimed at, and details to what extent a company's communication and branding can be important for the international expansion of companies, putting the focus on the...

  • Blog
  • 1 min. reading time

The AIG - All Blacks Rugby sponsorship: the X-ray of a success story

It was recently announced that the sponsorship of AIG, a world leader in insurance, with the All Blacks, the most famous and iconic team in the world of Rugby, would not be renewed. It was a news that has caused a great impact as it is one of the most important...

  • Blog
  • 5 min. reading time

BCG and Malt Report -- Flexibility, specialisation and efficiency, the main qualities that companies are looking for in freelance experts.

In the last decade, freelancing has experienced a growth of more than 40% in Spain, reaching 753,000 professionals. This significant increase is the result of the growing competitiveness and digitalisation of the market, which has encouraged the opening up of the business fabric to this type of profile, which contributes to boosting the competitiveness of the...

  • Blog
  • 4 min. reading time

-- Interview with Fernando Garea, assistant to the editor of El Español

PROA interviews the deputy editor of El Español about the state of journalism, the new digital landscape and his recent dismissal from El Periódico de España. Fernando Garea (Madrid, 1962) thus returns to his origins with Pedro J. Ramírez after being dismissed from El Periódico de España just three years ago....

  • Blog
  • 1 min. reading time

There is hope for hope?

I never thought that the context in which I wrote about boards of directors in Spain was so critical, unexpected, sad, and with such an uncertain future. Therefore, what I am going to give here is my opinion, since with all humility I admit that I feel incapable of anticipating...

  • Blog
  • 3 min. reading time

--The 20 most relevant educational influencers in RRSS

IMF Smart Education has compiled a ranking of the 20 most relevant educational influencers on social media to follow in order to learn about any subject. The aim of the list is to highlight the educational and democratic value of this new way of accessing knowledge, even the most specific...

  • Blog
  • 2 min. reading time

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