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  • Blog
  • 1 January 2020
  • 1 min. reading time

Artificial intelligence, the big revolution for business

All the technology experts agree that the artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the Spanish case, although companies are aware of the value of this revolution, they are still quite cautious about incorporating this technology within their organisations, remaining on most occasions in pilot tests or experimental projects.

In an article published in the business daily Expansión, the partner in charge of BCG Gamma in Iberia, Llorenç Mitjavilaexplains that there is a virtuous circle for the development of artificial intelligence in Spain. "Access to talent, the consolidation of Spain as a technology and innovation hub and an eminently positive media coverage contribute to a widespread enthusiasm for artificial intelligence.

He also points out that not only are many large Spanish companies investing in AI solutions, but there is also an ecosystem of start-ups based on these technologies that are attracting significant investment.

Access the full article (in pdf)

Wine in coronavirus times

"From the home of your favourite artists to yours," was the announcement of #YoMeQuedoAtHomeFestival before it garnered 440,000 fans on Instagram. This initiative, devised by a music promoter and a well-known artist, managed to put the community in check (crossing the digital frontier and filling the screen with its repercussions),...

  • Blog
  • 2 min. reading time

Corporate financing in times of crisis

At the time of writing, we are in the midst of the worst moments of the COVID-19 pandemic. The government has just decreed the closure of industrial activity until 9 April and the state of alarm implemented at least until 11 April....

  • Blog
  • 4 min. reading time

Did you change your preferred brand for environmental reasons?

Boston Consulting Group (BCG), Global Fashion Agenda (GFA), and Sustainable Apparel Coalition (SAC) have released a new edition of Pulse of the Fashion Industry, a report that annually assesses environmental and social factors of the fashion industry in terms of Pulse Score (a sustainability indicator that uses the...

  • Blog
  • 3 min. reading time

Beauty and Lifestyle Communication

Teresa de la Cierva, beauty and lifestyle journalist, explains in the newest video from Proa Comunicación how media has evolved and the role of journalists during the eruption of these new technologies. Additionally, she explains which is her preferred channel of communication.

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  • Blog
  • 1 min. reading time

José Antonio R. Piedrabuena -- Interview with Raquel Rodríguez, CEO of INSYTE

Dr. José Antonio Rodríguez Piedrabuena interviews Raquel Rodríguez, CEO of INSYTE, about her role as CEO in a technology company and the challenges posed by the new normal. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source

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  • Blog
  • 1 min. reading time

How to create an effective cyber security plan

In order to have an effective cybersecurity plan, it is first necessary to know what assets need to be protected, whether tangible or intangible (buildings, computers, software, data, etc.), and once known, the possible vulnerabilities must be investigated to determine the risks. What is the purpose of the plan? To prevent, avoid...

  • Blog
  • 2 min. reading time

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