News

  • Blog
  • 1 January 2020
  • 1 min. reading time

Artificial intelligence, the big revolution for business

All the technology experts agree that the artificial intelligence is going to be the great lever of business transformation in the coming years. However, they also point out that in the Spanish case, although companies are aware of the value of this revolution, they are still quite cautious about incorporating this technology within their organisations, remaining on most occasions in pilot tests or experimental projects.

In an article published in the business daily Expansión, the partner in charge of BCG Gamma in Iberia, Llorenç Mitjavilaexplains that there is a virtuous circle for the development of artificial intelligence in Spain. "Access to talent, the consolidation of Spain as a technology and innovation hub and an eminently positive media coverage contribute to a widespread enthusiasm for artificial intelligence.

He also points out that not only are many large Spanish companies investing in AI solutions, but there is also an ecosystem of start-ups based on these technologies that are attracting significant investment.

Access the full article (in pdf)

Banking and reputation, how the Spanish economy has evolved in recent years

Íñigo Fernández de Mesa, president of the Instituto de Estudios Económicos and vice-president of the CEOE, participates in a new PROA Comunicación video in which Valvanuz Serna Ruiz, managing partner, raises questions about the economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in the last few years....

  • Blog
  • 1 min. reading time

There is only one future: building trust

The virus has not only left thousands dead - the most painful and serious of all - but a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic people speak of a very different future, a very new one, but perhaps more supportive and...

  • Blog
  • 2 min. reading time

Digital Media, the New "Drug" for Children

Manfred Spitzer, German professor, director of the Department of Psychiatry at the University Hospital of Ulm and the Center for Transfer of Neurosciences and Learning, argues that digital media (computers, tablets and smartphones) "do not increase academic learning capacity, but rather the opposite". In his opinion, they can have a...

  • Blog
  • 3 min. reading time

Financial awareness: the triune brain in personal finance

"Money never made a man happy and never will. There is nothing in his nature that can produce happiness. The more a man has, the more he wants. Instead of filling a void, it creates it. If it satisfies one desire, it doubles or triples that desire in another way" Benjamin Franklin....

  • Blog
  • 3 min. reading time

How the coronavirus will affect global and Spanish markets and economies

The coronavirus crisis is having a very negative impact on people's daily lives as well as on markets, the economy and politics. A recent report by Arcano Economic Research explains the consequences of the disease in these areas, and the scenarios that may arise....

  • Blog
  • 5 min. reading time

Ana Gómez -- Why Alberto Núñez Feijóo is so successful

Galicia celebrated last Sunday the most atypical electoral event in its history. For the first time, Galicians went to vote in the midst of a pandemic and with unprecedented security measures. That is why the participation was one of the lowest in the history of the autonomous community, raising the...

  • Blog
  • 4 min. reading time

More conversations, more ideas, more PROA.
Follow us on our networks.

Linkedin X-twitter Youtube Instagram

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.