News

  • Blog
  • 10 June 2021
  • 1 min. reading time

-- PROA appoints Juan Ramón Corpas as account manager

PROA reinforces its team with a multidisciplinary profile with the aim of providing service and attracting clients who work in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas has a degree in Journalism and Philosophy from the University of Navarra and a master's degree in International Business Management from the Menéndez Pelayo University within the Icex Internationalization scholarship project. With a marked international profile, he has lived in the United States, Germany and Turkey. In the latter country he worked in the Economic and Commercial Office of the Embassy of Spain.

Corpas also has extensive experience in journalism and communication. He has been an editor at Expansión, both at the Madrid headquarters and at the Andalusian delegation, and for the last four years he has worked at Grupo Albión, where he was specialised in the technology sector. He also knows the associative field since he was part of the internationalization department at AMETIC, the employers' association for Information and Communication Technology companies.

"We are sure that the incorporation of Juan Ramón will be a catalyst in the service we offer to our clients", comment Lucía Casanueva and Valvanuz Serna Ruizmanaging partners of PROA. "His experience as a journalist will help focus and give value to communication for both, companies and the media."

"I am delighted to open this new stage of my career within PROA. I am sure that we will grow together and will open new horizons for the company and for our clients," says Corpas.

Reproduction of this text is possible as long as PROA is mentioned as its original source.

-- Interview with Enrique Arribas, President of the Spanish Marketing Association

Valvanuz Serna Ruiz, managing partner of PROA, interviews Enrique Arribas, president of the Spanish Marketing Association (AMKT) and director of Marketing, Corporate and Brand of the Santander Group. Both reflect on the intangible values of the company -reputation, transparency, authenticity, among others-, the discipline of Marketing and...

  • Blog
  • 1 min. reading time

Technology dominates the intangible market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is discussed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corporate Excellence and attended by...

  • Blog
  • 1 min. reading time

The Boeing 737 Crisis and Our Future

We must rejoice in the rapid and coordinated response of the EU to the Boeing 737 Max 8 accident in Ethiopia, banning that model from flying into, within or from Europe. The safety of the people always comes first. One would be forgiven for thinking that the measure was facilitated...

  • Blog
  • 3 min. reading time

Pablo Gasull-- Why is it so important to write well?

We write worse and worse, and writing is not a skill we tend to highlight on our CV or LinkedIn skills portal. We write very little, and when we do, we have no mercy for full stops, commas, accents and even less for argumentation and structure...

  • Blog
  • 5 min. reading time

-- Valentine's Day, an opportunity for brands

With the sales period over and Christmas behind us, the countdown to Valentine's Day has begun. Once again, 14 February is a day to celebrate love, which, although for some is a commercial day, has become a key opportunity for brands to celebrate their love...

  • Blog
  • 1 min. reading time

The Secret Keys to Successful Branding

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colours, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple - and therefore so weak - it needs a process that transforms...

  • Blog
  • 1 min. reading time

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