News

-- PROA appoints Juan Ramón Corpas as account manager

PROA reinforces its team with a multidisciplinary profile with the aim of providing service and attracting clients who work in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas has a degree in Journalism and Philosophy from the University of Navarra and a master's degree in International Business Management from the Menéndez Pelayo University within the Icex Internationalization scholarship project. With a marked international profile, he has lived in the United States, Germany and Turkey. In the latter country he worked in the Economic and Commercial Office of the Embassy of Spain.

Corpas also has extensive experience in journalism and communication. He has been an editor at Expansión, both at the Madrid headquarters and at the Andalusian delegation, and for the last four years he has worked at Grupo Albión, where he was specialised in the technology sector. He also knows the associative field since he was part of the internationalization department at AMETIC, the employers' association for Information and Communication Technology companies.

"We are sure that the incorporation of Juan Ramón will be a catalyst in the service we offer to our clients", comment Lucía Casanueva and Valvanuz Serna Ruizmanaging partners of PROA. "His experience as a journalist will help focus and give value to communication for both, companies and the media."

"I am delighted to open this new stage of my career within PROA. I am sure that we will grow together and will open new horizons for the company and for our clients," says Corpas.

Reproduction of this text is possible as long as PROA is mentioned as its original source.

Brands and Customer Experience

Beatriz López, vice president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "The transparency and honesty of brands reach customers very quickly," she says.

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Alicia Campos Serrano -- Africa since 1940. The past of the present

Frederick Cooper, History of Africa since 1940. The past of the present, Rialp, Madrid, 2021 (Trans. José María Sánchez Galera) "When a historian of the talent of Frederick Cooper reflects on contemporary realities, as in this book on Africa, we can find a contribution that goes beyond historiography, and that...

José Antonio R. Piedrabuena -- Interview with Dr. Palacios, director of the Instituto Palacios Medical Center

Dr. Piedrabuena interviews Dr. Santiago Palacios, gynecologist and specialist in Menopause and Women's Health, director of the Instituto Palacios Medical Center, on the importance of caring for women's health in all its stages. Reproduction of this VIDEO is possible as long as PROA is mentioned as its original source.

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-- Conversation with Sergio López-Rivera, Oscar winner

Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema. Reproduction...

José Antonio Rodríguez Piedrabuena -- Emotional intelligence as early as 1959

In 1959 we had among us Professor Juan Rof Carballo, who wrote books such as "Cerebro Interno y Mundo Emocional", "Urdimbre Afectiva y Enfermedad" or "Cerebro Interno y Sociedad", true treatises on the causes of illness and the consequences of upbringing and on the emotional world. In...

Given the unviability of the current pension system, it is urgent to reform it and promote other alternatives such as pension funds.

Pablo Fernández, professor in the Department of Financial Management at IESE Business School, has written an interesting article on the current and future situation of the pension system in Spain. In this article, he analyses, using statistical data, the prospects of the current public pay-as-you-go system in our country, and sets out the...

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