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Alberto Cantero -- "We have brought more than 5,000m³ of medical equipment to Spain".

Alberto Cantero, CEO of Gamma Health, explains in a new PROA video how they helped their clients during the state of alarm. "In the first months of the pandemic, we brought more than 5,000m³ of medical equipment to Spain," he says. He also details the characteristics of the Covid Wiseprotec anti-Covid mask, a garment that inactivates the virus and which Gamma Health sells online exclusively in Spain, the UK and Latin America through ecommerce. gammasg.health (which has a 5% discount with the code DISCOUNT-PROA).

Gamma Health is the Diggia Group's health and protective equipment marketing company specialising in the supply of PPE and medical devices. Gamma Health has the exclusivity in Spain for the online marketing of the WiseProtec mask, the first reusable mask that inactivates COVID-19.

The WiseProtec mask is reusable, waterproof, odour neutralising and retains its antiviral properties after more than 50 washes. In addition, it is designed with a biocidal coating that neutralises Covid-19 when it comes into contact with its surface.

The top managers' agenda for the 2020s

Businesses around the world are entering 2020 after a decade of expansion and large-scale digital transformation, not to mention major changes and a polarised political scene. "There are many uncertainties and concerns: we expect political and economic volatility to increase, discontent to grow, and a...

-- Víctor Valentín: "Now is the time to reinforce the crime of glorification".

PROA interviews Víctor Valentín, vice-president of the association Dignity and Justice and expert in anti-terrorism issues on the situation of ETA prisoners, the escape of terrorists and crimes of glorification. This VIDEO can be reproduced as long as PROA is mentioned as the source...

PROA analysis: the debate under scrutiny

The coronavirus and two very different political blocs (left/right) starred yesterday in the debate of the candidates for the Presidency of the Community of Madrid. The debate focused strictly on the political situation in the Community, with hardly any reference to the national political situation. The recent fate of...

This Is How you Design a Digital Communication Strategy for a Tourist Destination

The Comtur 2.0 project, in which professors from the Malaga, Vigo and Surrey (UK) campuses of the Universidad Rovira i Virgili participated, between 2013 and 2016 focused on studying the use and influence of social media and "communication 2.0" in making tourism-related decisions and in the brand image of destinations ....

Candela Gómez -- Instagram wins the game

Today, due to digital transformation, social networks have become more than just a means of communication. They have evolved in such a way that they not only influence social or personal relationships, but also the way we do business. We can measure engagement in a way that is...

José Antonio R. Piedrabuena -- Nuts as a real source of youth

Almonds, walnuts, pistachios, hazelnuts and chestnuts are concentrates of life for our body The Mediterranean diet recommends a weekly consumption of nuts such as walnuts, pistachios and almonds at least five times, as their high levels of fatty acids, phytosterols, antioxidants such as Resveratrol, and carotinoids, provide us with...

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