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Communication for Fund Managers

The vigour of the asset management industry and the massive quantity of operators in the Spanish market reinforce the that the role of financial communication as a tool for positioning and support essential for this industry. Proa Comunicación offers an effective a specialized model of financial communication. We work to optimise our clients' investment in us, differentiate their brand from competitors, and help drive their growth goals.

Eduardo Rodríguez Rovira -- Disturbing neglect

We have known about it since the beginning of the pandemic, but the data have come out in full force in the media these days and today it is a trending topic. Between January and May of this year, according to mortality data from the National Institute of Statistics, 45,684 people died with Covid-19, the most common...

How can we legally defend ourselves against fake news in COVID-19?

An unprecedented situation after COVID-19 What can be done if the company or one of its managers has been affected by false or inaccurate news in the wake of the coronavirus? How can the spread of false news that affects corporate reputation be remedied? What measures can be taken to prevent the spread of false news that affects corporate reputation? What...

Managing the coronavirus crisis from a family business perspective

In the face of this serious crisis, I wanted to turn to the top leaders of long-established and successful family businesses. Their lessons are particularly timely now. For days now we have been severely hit by the pandemic of the now sadly famous Covid-2019 coronavirus. My sympathy for the victims and the sick as well as my enormous...

Dr. Rafaela Santos: "Resilience is the capacity of human beings to face adversity and become stronger".

At the beginning of February, Proa Comunicación attended the presentation of the book 'Mis Raíces. Family, engine of resilience', a work by Dr. Rafaela Santos, a psychiatrist with a doctorate in Nerudoscience. "Resilience is the capacity of human beings to face adversity and become stronger," she said in reference to the...

The gap between technicians and business

Hector creates scripts to provision resources in the cloud for the pharmaceutical company he works for. Asked about the business, he replies: I'm not interested. Mario is a Kaggel Master. His passion is data science. He knows all the resources to find relationships between variables. The names of the columns...

Financial awareness -- applying emotional intelligence to finance

"Lack of money is not a problem. Lack of money is simply a symptom of what's going on inside you." T. Harv Eker It is said that money does not buy happiness, but it does buy food, housing, transportation, leisure and serves to organize future projects. Therefore, winning or losing...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.