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Communication for Fund Managers

The vigour of the asset management industry and the massive quantity of operators in the Spanish market reinforce the that the role of financial communication as a tool for positioning and support essential for this industry. Proa Comunicación offers an effective a specialized model of financial communication. We work to optimise our clients' investment in us, differentiate their brand from competitors, and help drive their growth goals.

-- Interview with Jorge Bustos, El Mundo's Opinion editor

PROA interviews the opinion editor of El Mundo on the importance of recovering the classics to understand the present. Jorge Bustos (Madrid, 1982) is a crack that opens up between the noise of current political events and the silence that the craft of writing demands. He defines himself as...

Ana Gómez -- The reasons for Alberto Núñez Feijóo's success

Last Sunday Galicia held the most atypical election in its history. For the first time, Galicians went to vote in the midst of a pandemic and with unprecedented security measures. This is why the turnout was one of the lowest in the history of the...

Isabel Terroso -- "Our way of dressing reflects how we live in society".

Isabel Terroso, Balel's founder, details in this new PROA video the origins of her hat shop, explaining how her passion and creative vocation arose. She also explains Balel's philosophy and what her hats are like.

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Gianni Cecchin --"Technology will be indispensable for economic recovery".

Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview, he pointed out the indispensable role of technology for economic recovery, "although the human factor will be decisive". In this sense, he believes that teleworking is here to stay. In addition, he has...

Rethinking communication

In these days of obligatory stopover, which provide time to read more calmly and to stop and think, I am left with the following reflection by the British philosopher John Gray: "One advantage of quarantine is that it can be used to renew one's ideas. To cleanse the mind and to think about how to live...

José Casla -- "A bicycle brings happiness".

José Casla, CEO of Giant Ibérica, the world's largest bicycle manufacturer, talks to Lucía Casanueva, managing partner of PROA, about the challenges posed by the COVID-19 pandemic in the sector and the increase in demand in the last period of the year. It is worth reproducing...

More conversations, more ideas, more PROA.
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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.