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Communication for Fund Managers

The vigour of the asset management industry and the massive quantity of operators in the Spanish market reinforce the that the role of financial communication as a tool for positioning and support essential for this industry. Proa Comunicación offers an effective a specialized model of financial communication. We work to optimise our clients' investment in us, differentiate their brand from competitors, and help drive their growth goals.

Álvaro Bordas -- Building trust and the risks of losing it

We live in a hyper-informed society. Information no longer flows constantly as it used to, like rivers from a variety of sources. Nowadays, information moves in veritable tsunamis that sweep through the networks on a daily basis, sweeping away previous knowledge and any possible attempt to delve deeper into the...

Endothelium, exercise and COVID-19

After being discharged, a person who has had COVID-19 is readmitted a month later for multiple thromboses in the legs and lung. He suffers from a state of dysfunction of the endothelium, the cells that line the arteries. Another person confined by COVID-19 has just had...

2019, the Year of Legal Innovation

Nobody denies that 2018 had been, from a legal point of view, a real revolution in matters such as personal privacy. After a year discussing the new European Data Protection Regulation, on May 25 the regulation became fully applicable, and with it came an important change in how companies and...

José Barros -- From Steiner to Scruton, the power of humanism

What is the name of the rose, does the rose essence exist or is its concept a mere linguistic representation? The question of universals, which with the world......

José Antonio Rodríguez Piedrabuena -- Mental Health Act: one step closer to demolition

Mental health should be planned for and meet the World Health Organisation's (WHO) diagnostic criteria in the international classification of diseases; which defines having an anxiety disorder, depressive disorder, substance abuse disorder, sexual dysfunction, schizophrenia or autism, to name a few. Do you have to see...

Interview with Paloma Beamonte, independent advisor and expert in cultural transformation

PROA interviews Paloma Beamonte, independent director at Axialent, on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars for successful cultural transformation processes. Paloma Beamonte is also a member of the Board of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.